Do you have screen recordings in your marketing yet? Here's how.
Utilizing screen recording software to help your marketing efforts could be an exciting way to change the game. Instead of laboring over long, hifi how-to videos and carefully-storyboarded product screens that take weeks to spin up (not to mention tons of creative resources), you can create tailored customer marketing with screen recordings.
They're sweet, short, and visually appealing, which means you'll be able to increase your video presence on different channels without a hefty video budget for production.
Screen recordings allow you to show instead of explaining to the customers what your service stands for. They also aid in developing rapport, resolving problems and bringing your content to life. If you don't have a good editing system screen recordings could appear sloppy and unprofessional at best.
In this blog this post, we'll discuss tips and best practices so you can produce captivating screen-based recordings that will entice your target audience to take the next step.
In this article
- Why start making screen recordings for your advertising?
- How to cut and modify your screen recordings
- six ways you can use screen recordings and why you should
- FAQs on screen recordings
- Connecting it all
What are the reasons to start using screen recording to promote your business?
People are visual and are demanding more video content -for example, 31% of marketers say that their key viewers seem to favor videos over other content types.
In essence, screen recordings are an incredibly versatile instrument which can assist marketers in communicating more effectively with their target viewers. Since they're cost-effective and easy to produce so it's not a surprise that they're making a regular part of marketing videos.
The year 2022 will see 57% the video marketing companies created videos that were screen-recorded.
Improve user experience
Screen recordings help for customers to interact with you. Customers are more likely to watch a short screen video rather than reading a lot of text. They can also try to decipher what your product is about.
Screen recordings of short duration can guide customers through the product's features or show users how to make most of new features.
Individualize your communication
Screen recordings seem more friendly than formal video voiceovers. They're a more human form of communication and can create rapport during customer initial onboarding, or in tutorials for the existing customers. They're also simple to design, so it's easy to tailor them to individuals.
These videos provide a glimpse into the company's world as well as an opportunity to highlight the fun aspect of your business.
Conserve the resources
Most teams are faced with limitations on bandwidth and budget. Screen recordings are a budget-friendly method for your team to make on-brand assets without bothering the creative team by requesting endless videos.
The process is also very easy. Anyone from sales representatives to your customer service staff is able to create on-brand products.
How to crop and edit your screen recordings
What tools can you use to take a screen recording
- Start by clicking Get Started for Free. After that, you'll have to log in or create an account for free.
- Then you'll be able to begin recording your screen right from the beginning Download the app or download Chrome extension. Chrome extension.
- To begin recording to begin recording, select Open Record. On the right-hand side select whether you wish to capture your screen using the camera, or from both.
How can I crop and modify screen recordings using Create
Here's the best way to start:
- Upload or select the screen recording you want to alter. Choose a screen recording from your Create Library or add a new one.
- Utilize the Crop + Fit tool to cut your videos. Frame your video using the Crop + Fit tool select the appropriate aspect ratio. You can then pinch it to reposition it, or alter the size.
- View, save and then share your edited footage. Preview your video to ensure it appears just right. You can save it on your computer's desktop, and upload to the Create website.
There are 6 methods to utilize screen recordings, and the reasons you need to
Screen recordings can make your content more visually engaging. Start your screen recordings by using these ideas.
1. Product demos
Easy how-to videos can be a great way to show customers your products in action.
The majority of people prefer seeing the way something functions instead of trying to conceptualize the process from written words--- 96% claim to have seen an explainer video to learn more about the item or product or.
Tap into this preference to share screen recordings that are specific to your product on your website. Your customers can see exactly how your product works for the particular use they have in mind.
Screen recordings can also be an excellent way to present a new feature with a short teaser video instead of getting your audience to interpret the text. For example, social media management platform Hootsuite regularly posts screen recordings of feature demos and teasers on Instagram.
2. Troubleshooting
Instead of using live chat, email, or phone support, representatives from customer service could use screen recordings to provide customers with visual explanations on how they can solve their specific issues. Support reps will likely solve issues faster and customers' satisfaction will improve.
To help customers solve the most common questions, change your FAQ section to video screencasts.
Garrett Smith, the head of local SEO for GMB Gorilla explains that screen recordings help to provide better technical support. "We use screen recordings in service demos when we create the Google Business Profile for our clients. This is also the case to help troubleshoot technical issues. This helps avoid repeat request because the client can look up the prior recording on the same issue."
3. Customer interviews
Marketers may use screen recordings to record feedback from customers, complaints and feedback. Screen recordings have an advantage in that customers can share their screens and turn on their webcams in order to interact with the interviewer.
It's more personal than a simple survey or phone call--there's the added benefit that marketers are able to interpret customers' body language and facial expressions.
Teams can analyze the feedback from the video clip and communicate key details to stakeholders.
4. Technical tutorials
"You could write the most effective written tutorial using text, however it's still different from watching an instructor walk you through the whole process communicating directly with you. It's more natural and simpler to understand and comprehend. You can repurpose these recordings into social media posts or product documentation." Tomas Laurinavicius, growth manager at SaaS.group
5. Sales enablement
Instead of generic sales decks or videos introducing the product sales representatives can make use of screen recording software to provide customized videos that highlight specific uses for the product.
Emily Brook, a senior marketing manager for The Influencer Marketing Factory explains how using screen recordings helps the team present their product.
6. Walkthrough of Content
Using screen recordings in your content can help the content reach more people. It is possible that people don't have patience to read through a 3,000-word steps-by-step instructions. It is better to have an easier video overview of the content.
In this case, marketing professionals can utilize screen-based recordings in the beginning of blogs to provide a brief visual summary of the written material.
Instead of using a series of images, why not use screen recordings to help create content that is geared towards the product?
Berenika Teter is the SEO specialist at Klaus discusses her method of using screen recordings to present real-world instances to the audience.
"When I worked at Ingrid (a delivery checkout software), I used to record the so-called "checkout teardowns" with a screen recording tool. It was a great way to explain real-life examples to our followers because I shared these videos via LinkedIn and then embedded them into our blog posts, if the context was right."
Berenika Teter is an SEO specialist with Klaus
Screen recordings FAQs
- Are you able to crop screen-recorded movie?
Yes, you are able to cut and edit screen recordings video. Based on the software you choose and platform, you can transfer the screen-recording to your web browser, or edit it in desktop applications.
- What program do I need to modify screen recordings?
All that is needed to put everything together
Screen recordings help develop content that inspires people to take action. They're a way of turning complex topics or dull written explanations into fun and captivating visual content.
From product teasers to video tutorials for troubleshooting issues screen-based recordings allow you to ensure that you are putting your customers first. Screen recordings are also a great way of maximizing your resources without having to rely on your designer or team of creatives. Be aware of these strategies to answer your customers' queries, give helpful resources, and nurture relations with your customers.