Do you want to learn how to Sell on Amazon? Here's the Information You'll Need
Whether you already run a successful online store or are just starting to build your brand, you've probably considered the advantages and disadvantages of selling your products on Amazon.
In general, you'll earn an increase in revenue and equity for your business by establishing and managing a store on your own site. However, with all of the tools that make multi-channel selling more effective -- and profitable and profitable than ever and you'll be able to accomplish both simultaneously and swiftly expand your customer base.
If you're interested in trying at selling your products on Amazon or need to learn more about what's involved We'll guide you through selling on Amazon as well as what you need to get started.
An introduction to Amazon's market
Amazon is the largest e-commerce seller in the world, especially in the U.S., where 70% of Americans subscribe to Prime. The majority of online sales across the U.S. happen on Amazon with around 200 million active users. According to Amazon's own figures approximately 7400 items are sold every minute in the U.S.
Amazon is also shipping to more than 130 countries, so if you're seeking global e-commerce customers, this is certainly the fastest and easiest means to reach a wide world audience.
Ready? Let's dive into what you need to learn about selling on Amazon.
Different types of Amazon seller accounts
There are two kinds of seller accounts available on Amazon: Individual and Professional.
The majority of e-commerce companies trying to achieve a consistent income and growth should go with the Professional model, as the Individual one charges you fees for every transaction while the Professional one has a fixed per month fee.
Other selling costs are also a part of the equation. each type of account has to pay for, but we'll cover those a bit later.
Step-by-step instructions for setting up your Amazon seller account
Amazon has produced a lot of information to assist merchants create accounts and start selling. If you want to go through their documentation and get started, begin by visiting this webpage. However, we've distilled the steps to the following basic steps:
1. Make an account for sellers
Beginning the process of creating your Amazon Account is just as simple as signing up. You'll first create your username and password, and follow the steps through the steps.
2. Choose the Professional Selling Plan
After that, you must select the type of seller account you'd like to utilize. In the past, you'll want to pick the Professional plan if you expect to increase your sales using Amazon. In sales terms, if you plan to sell over 40 items a month, you need the Professional plan.
Amazon probably won't be the sole e-commerce platform or marketplace. And it probably shouldn't be since there are several advantages of developing your own shop using . However, Amazon allows you to grow to markets that you couldn't reach very quickly from your own store.
3. Enroll in Brand Registry
Amazon provides a Brand Registry service, which you have to use before you are able to build your own store. It also allows you to benefit from other tools and features available on their platform like seller protections and Amazon Ads. Additionally, you can earn an extra 5% on the sale of your brand.
4. Make use of this Stores Builder tool to create your own online store
After you've signed up, you are able to use the Stores creator tool, as well as its drag-and drop features to design your store. There are three designs that you can choose from, and after selecting the one that you prefer, you'll be able add products to your account and begin creating pages.
It is possible to alter the tiles to arrange product images and descriptions and any other content in a way that makes the most sense for your store.
For this to happen further, you'll need to obtain an official trademark registered in the country you're enrolling from as well as the logo.
5. Make your listing of products and start selling
Once you have selected a template, you are able to start by using the page manager to create products pages, make categories, design a homepage or whatever else you'd like to add as an element of your Amazon shopfront, to generate revenue.
There are specific image size requirements, and you're limited to 200 characters for your product description that's more than enough.
"Perfect Launch "Perfect Launch"
Amazon loves to advertise the idea of the "Perfect launch" for sellers who are new that is, you must complete five tasks within the first 90 days following the creation of your seller account. These five goals are:
- Enroll in Brand Registry
- Make A+-related content for your pages for products
- Set up Fulfillment by Amazon (we'll cover this later)
- Automate your price using Amazon's machine-learning technology.
- Create sponsored product ad campaigns, coupons, or deals
All this in just the initial 90-day period result in significantly better outcomes, in accordance with their studies and that's the reason they refer to it as the"Perfect Launch".
After your store is established and you're ready to begin utilizing your analytics information to design product bundles and combination items that consumers will be interested in. This will increase sales and enables you to package several items into one shipment.
Optimize product listings for Amazon
Amazon's site operates much like the search engine. Customers can search for keywords in order to search for products, and Amazon will show them the products that are compatible with their searches.
This should determine your method of creating listing of products and to optimize the page that describes your products.
Search-friendly keywords
Utilize keywords shoppers may be searching for and that pertain to your product. Use them in your titles and product descriptions. Use variations or complementary keywords in the event that you have more than one method customers might talk about your product. Use model numbers, GTINs, and SKUs.
Details and descriptions of the informational text.
Be specific with your descriptions and details Particularly for items which have a wide range of variants, including colors, sizes, and tastes.
Additionally, you can use bullet points to make your listings easier to comprehend, as well as focusing on the advantages in addition to attributes. Benefits refer to outcomesHow can this product benefit me? What is the problem it addresses? What needs do I have that this product can meet, and how does it meet this need? It is important to address these types of questions within your product descriptions and bullet points.
Great product images
How to understand Amazon's charges
As mentioned earlier There are only two options to pick from.
The Individual plan charges 99 cents for each sale. Each item that you sell on the internet with this plan costs you 99 cents.
The Professional plan cost $39.99 per month and comes with unlimited sales. This is where the concept of selling 40 items per month comes from. But even if you aren't sure whether you'll actually be able to sell 40 products in the first month, you must opt for the Professional plan if dedicated to making it an important part of your online business and hope to increase that number in the future.
If you wish to market on Amazon or appear within the Buy Box or sell items that are restricted to certain categories (and there are plenty of these) as well as use advanced selling tools, you will need an Professional account.
Amazon will also charge you extra selling charges based on the arrangement you make with them.
Fees for referral
Both plans charge a referral charge for each sale that made, and the fees range from 3% to up to 45 percent in certain occasions. But the great majority of referral fees are between 8 and 15%, which is fairly typical for the online marketplaces.
You can also view a variety of other fees, plus referral fees in diverse categories of product on this page.
Fees for fulfillment and storage
If you involve Amazon in any of your shipping, packaging, or other tasks related to fulfillment, there will be a fee for that also, and that is determined by dimensions and weight. If you are using them only to ship items, the cost will be based on both those factors.
There's also a cost when you utilize Amazon's warehouses to store the products you sell. However, you may want to consider this because it comes with some other benefits that we'll talk about in a moment. Most important is the fact that you are able to offer two-day shipping under their brand name.
From October to December, storage costs will be three times more expensive than the rest of the year, due to the festive season.
Fulfillment options -- FBM, SFP, FBA
As just mentioned, you have to decide how you want to handle fulfillment.
It is possible to complete all your orders yourself and this is referred to as "fulfillment by retailer" (FBM). Additionally, you can utilize seller fulfilled prime (SFP) A special service offered to experienced Amazon sellers, but you aren't able to make use of if you're just beginning to get started. And you can use Fulfillment by Amazon, which is what they'd like for you to try, and is therefore filled with incentive programs.
Fulfillment by merchant
This option of fulfillment offers you the highest degree of control over the entire process. You get to manage your order's packaging, ship them, and store them in your home, warehouse, or other location. If you're using dropshipping, that's what Amazon allows, you will most likely opt for this method.
The downside of FBM is that you can't avail the benefits of becoming an Amazon Prime seller, which has a variety of benefits.
If you decide to take extra care in the packaging procedure You may find it beneficial, even if it means less customers order from you because of the more time-consuming shipping process.
Prime Seller Fulfilled by Seller
You keep your inventory in your own warehouse, but Amazon handles the delivery process using companies of their choice.
But, you won't be able to use this till you've got you have Amazon store:
- Provides high-quality shipping options
- Delivers more than 99% of orders on time
- Has a cancellation rate for orders that is less than 0.5 0.5%
- Make use of Amazon Buy Shipping Services for 99percent of purchases
- Makes use of methods for shipping that permit the weekend delivery
- Successfully completes a trial period
Learn more about the requirements.
Fulfillment is handled by Amazon
Amazon consumers are awestruck by Prime Day, and all things Amazon Prime. As mentioned earlier, about 70 percent of U.S. adults have Prime memberships. Therefore, whatever you are able to accomplish to entice those members will be to your advantage with regard to sales.
If you select FBA and you choose FBA, your Amazon business will receive an Amazon Prime Badge. When people search for items on Amazon you can select to filter their results based upon stores which have the Prime Badge. So, if you don't have this, you won't appear in the search results for those who use this feature.
Even for those who do not filter their search and aren't filtering their searches, they will still see the Prime logo next to your listing when you're making use of FBA.
In addition, by using Prime Badges it is possible to provide Amazon Prime's complimentary 2-day shipping and also all-free shipping. Amazon handles the packaging, delivery, returns, and customer service issues.
FBA also allows customers to utilize Amazon's machine-learning technology to assist with inventory management, which helps to plan for future customer demand so you don't procure too much or too little stocks.
There is a cost increase for Fulfillment through Amazon, but you'll get more too, and some of the work of running your own online business will be taken off your shoulders through an Amazon fulfillment center that is optimized.
So, it's a good option for businesses that value the time and labor savings and do not want to be dealing the logistics of storage and shipping. If you'd rather handle that things yourself in order to save money, then FBA isn't the best choice for you.
Wait -- inventory?
If you're just beginning in your venture it's likely that inventory is something you may not have thought much about.
The amount of inventory is influenced by a variety of factors that will be different depending on the business. These include as:
- The amount of channels you're selling on
- Industry norms for your business
- Types of goods you sell
- The size of your business
The more channels you're using, the more products that you'll market. As for stock, this makes it difficult to track all of it.
As an example, let's say you've got a warehouse a stock of 50 for a particular product, and you are able to sell 30 of the same items via Amazon within a month. You feel great, and decide to replenish your stock with 50 more.
But what if you're also selling products through your store and you've sold 20 additional merchandise the month before on that platform. That means your supply is full, and if sales do not increase the next month then you'll require more than 50.
It's a slightly simplified illustration, since sales aren't always happening simultaneously. But it demonstrates why you have to be continuously monitoring your supply and the speed at which they're selling, as well as the channels they're selling on Each of these may have different fulfillment processes.
You also have to factor in items that could be not selling, or have expensive storage costs.
Wherever you're selling, you'll need a procedure for keeping track of all this. This is more information on Amazon about managing stock.
Service to customers and keeping a high seller rating
When you begin to learn how to sell your products on Amazon, you'll find that interacting with customers is somewhat more challenging than it is with your own ecommerce store. You must create processes to provide customer service at a high level so you can earn excellent seller reviews.
First, be sure that you use the descriptions of your products to be able to answer as many inquiries as you can imagine customers could be likely to.
The second is to use high-quality images along with other pictures so that it is easier for clients to comprehend the product they're purchasing.
Third, respond positively to every review Even the ones that are negative. This will show that you're conscious of the reviews you receive and want to deliver the best possible service.
Last but not least thing, in Amazon there is a tool called Brand Follow, which is an option for buyers to follow you even if they don't buy anything on their first visit. If they choose to follow you is notified of your product updates, so you have a chance to recapture their business.
Sell on Amazon and build your future with
By using the platform, you'll benefit of endless flexibility, complete control, and powerful functionality and all this without having to pay costs through the platform. Plus, you won't have to worry about competing items appearing in front of your own!
Multichannel selling helps to reach the largest percentage of your audience and connect with them right where they're. has a wide variety of multi-channel extension options that let the connection of your online store with Amazon, eBay, Etsy, Facebook, Pinterest, and much more.