Episode 5 of the podcast: Andrew Lock - Top Marketing Expert reveals Walt Disney's business Secrets

In our latest Memberships and Courses podcast episode, we were able to talk to Andrew Lock about how he began his career as a cameraman working for the BBC to becoming a giant within the world of online marketing.

You'll want to read Andrew's novel "Walt Disney's Method" and discover how to develop a stronger business (including websites for membership) by using Walt Disney's Magical Marketing Strategies of Walt Disney.

You can learn more about what Andrew is doing by visiting his website AndrewLock.com or MagicalMarketingExperience.com

Below are moments you'll want to miss in the show:

• This is the incredible tale of how the former BBC cameraman leveraged his one ability to connect with online marketing titans such as Yanik Silver and Dan Kennedy, build a thriving online business, and eventually become one of the most prominent name in the field of online marketing... at first an unknown. If you've ever wondered whether you could do that, his crazy story will show you that That you absolutely can. (0:00)
• The smart way Andrew obtained free membership to Yanik Silver's prestigious and highly-exclusive mastermind group. This is a great strategy to be able to land events, interviews, and free products and even get your business promoted by the biggest brands in the world of online marketing. Imagine the kind of boost in sales that would give your business (1:06).
• The dark hole Andrew got to when the disease spread and how he was able to pull himself out of it (and what you can do with his lessons to help you get through tough moments in your work and life) (17:31)
• The secret of almost effortlessly achieving commercial success. Almost everybody gets this wrong and it causes many years of misery and suffering. Follow Andrew's advice and success, motivation, persistence, and consistency in your work are almost certain (10:21)
• What a seemingly unnoticeable issue with your website is almost sure to halt your sales now -- and how you can use one of Walt Disney's secretly guarded secrets of entrepreneurship to get it fixed quickly (30:37)
• A sneaky way Disney effectively "manipulates" kids into upselling their parents to go to Disney theme parks -- and ways to make use of this tactic in a legal manner to make it easier for you to sell your online classes (29:13)
• The big mistake Disney's new CEO has committed that will cause Walt rolling over in his grave -- learn what NOT do during the recession (33:18)
• A successful online business. Simply put... Follow this and you'll likely to be interviewed on podcasts. Don't and you'll almost certainly continue to struggle (37:47)
• "The M_______" Test. A brain-dead simple method of determining whether the subject you are teaching is a good fit for a membership website (Plus the test is a simpler way to find a nearly endless supply of hot topics and killer content ideas you CAN build a membership site on) (39:33)
• The insidious trap almost all new entrepreneurs fall into that causes them to struggle needlessly, often for years and many never figure it out (This may hinder your progress right today) There is a simple way to avoid it. (10:43)
• "I________ kills entrepreneurs". A hard lesson learned from the outbreak and ways to beat the top entrepreneur "killer". (16:37)
• A lesson that all membership sites needs to learn from Disney's theme parks. It really is the difference between a membership site that slows down and eventually dies regardless of what other strategies you try and one that grows and grows almost effortlessly (25:32)
• "The "Kodak" Test. The color and even the pavement in the theme parks was rigorously tested to subconsciously lure customers in. It also explains how you can apply this principle to your websites, courses and memberships to increase sales (26:43)
• What is the method by which Disney utilizes "fake scents" to entice parents into the theme parks. Disney has literally created a machine that does this, and Andrew discusses how to use the idea and incorporate it to your online courses and memberships in a genuine way to improve conversion (29:36)

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If you're contemplating creating a membership website or want to see if your existing site is the best possible model take a look at the free resource below:

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