Expand Your Store by implementing an Omnichannel Storefront

Global eCommerce sales will top $5 trillion in the very first year this year. Given this level of growth you'll be tempted to put all of your attention to on online. Yet, you could be not getting the full benefit. Why? because there's plenty of possibilities to be realized the omnichannel world of commerce.

Omnichannel shopping unifies online and offline interactions so that shoppers can connect with your brand either through the app, on your website, or through social media, and enjoy a seamless experience on all channels. It's the key to the ultimate experience to your customers.

In an age of instant satisfaction and more competition for customers' attention This level of convenience could be the distinction. We'll review of how omnichannel commerce will result in greater customer loyalty and more sales as well as how you can ensure that the whole process is effortless.

What is omnichannel commerce and what is its significance?

Omnichannel commerce means creating a seamless sales process using multiple methods of shopping such as your website and retail locations, as well as social media sites, and more. It means stepping back and looking at your shopping experience across all channels and not just only one website.

How can omnichannel commerce benefit you?

1. It provides a top-notch experience. If a consumer purchases something from your festival booth in person and then decides to buy another a few weeks later. The customer might go to your website or use one of your social platforms to find your brand. If you provide a consistent experience on the day of the festival as well asonline They know the expectations they should be expecting and know that they're in the right spot. This encourages them to purchase again and again.
2. It can help you increase your sales. In one study, Omnichannel customers paid four to ten times as much as those who use a single channel.
3. It results in greater loyalty to customers. A different study found that consumers return to an omnichannel store 23% more often as compared to other retailers. And that's not a surprise. The majority of people choose one that caters to their preferences and gives the most enjoyable shopping experience.
4. It enables you to be available in the right time to shoppers. Every individual customer is different. Some may prefer to browse your merchandise in the person. Others may want to make a quick purchase in the evening in the event that they're not home. Still others may discover your product through the social media platforms and decide to buy it without going through a separate checkout process. Omnichannel commerce lets customers buy whenever and whenever is most convenient for them.

Tips for omnichannel commerce

So how can you make the most out of omnichannel shopping and provide the best possible customer experience? We've put every tool available to help you not only bridge, but unify, different commerce channels.

1. Make payments more unified online as well as off

Imagine that you have an online bakery which accepts cake orders for cakes that are birthday-themed. An omnichannel customer experience for this scenario means customers can make their cake purchase in advance of a week's time, phone your bakery a few days after the order to include an extra cake topper then pay the full amount at the time they arrive to collect it. They may also add some birthday candles when they purchasing.

Your customers have now interacting with your online shop in three different ways. On the other hand each of these transactions are tied to their initial purchase online and are usually tracked from a single management dashboard. That means, later on, you can make recommendations according to their preferences, enabling you to provide a customized experience to customers, encourage repeat purchases in addition to increasing their total value.

However your clients choose to pay for their purchases, the one dashboard lets you keep in-person payments within , so that your entire transaction history is tracked and viewable in one place. Meanwhile, your customers enjoy a frictionless experience that lets customers interact with your brand however and wherever it's comfortable for them.

2. Create recurring revenue through subscriptions

Translating an online experience to one in person is important but doesn't necessarily tell all the of the story. Subscriptions provide the sameness and versatility to cross-channel customer interaction.

Imagine that you run an online flower shop that has an brick-and-mortar presence. People regularly visit the shop to place an order on an event. It is then time to launch an online store so that you do not have to rely solely on foot traffic. It expands the reach of your business However, you're experiencing your monthly income to be inconsistent and unpredictably.

3. Excellent customer service is available across every channel

However they shop with you, they will be treated with the same top-notch customer care. Of course, this will be different for every company and situation. These are some of the examples:

• Responding to email. Include the email addresses on your site, or add a Contact page with a form to allow people to reach you at any time of evening or day.
• Answering phone calls. Make a business number available for customers who would like to inquire or seek assistance over the phone.

It's important that you also ensure that all the relevant information is available to every customer service rep. Provide them with product documentation and specifics, return policies and shipping guidelines, coupon codes and sales details and more. in order to address questions from all platforms.

4. Keep your branding consistent

Omnichannel commerce is all about creating a seamless smooth, uniform customer experience. Use that for your branding also!

Whatever channel your customer is shopping through, they need to know that they're in the correct place. Make sure to use the same logo as well as fonts, graphics and colors. Make sure to use the same language, fonts, graphics and message. Keep information like price, locations phones numbers and emails up-to date and correct.

5. It is easy to return products

And again, make sure the policies you have in place are consistent across all platforms. Also, equip your support teams with all relevant data.

Get the most value from payments that are omnichannel with payments

We'll assist you in delivering a seamless customer experience with a flexible and scalable payment solution. You will also gain greater insight into your organization with unified customer data, streamlined reconciliation and seamless reporting for all of your transactions and inventory. Payments is designed by focusing of the security of your customers, stability, and compliance so you can concentrate on creating the best experiences for your customers.