Five common mistakes that instructors and businesses create when they launch their online academy
You've spent a lot of energy and time to get your website and course prepared. All the elements are in place and ready to go live!
1. Not realizing that you're not recognizing that you are
2. The FAQ section isn't present on the site for the course. Students may contact you by asking frequently-asked questions once the beginning of the course. In order to reduce the volume of inquiries that you might receive and to lessen confusion for current or new students , I would suggest the creation of FAQ pages on your site. If you want to create an easy and fast FAQ section for your website, it is possible to create a custom page using Site Builder's feature. Custom pages are the option of adding new information to your site that isn't covered by the default pages within the Pages. This is a great method to make your site more personal as well as provide your customers with more information -- about the teacher you are as well as your offerings for courses as well as your business. This will help them with reaching their goal by offering them all the information in order to follow your instruction. One suggestion is to consider that custom pages are a great way to incorporate your About Us page, Contact page, or additional information you'd like incorporate on your website!
Once the page is created on your site you can use the following knowledge base article as a jumping off point to address commonly asked questions:Troubleshooting Guide for Student Issues
3. Don't make the highest of payments
There are many aspects to think about in selecting a service to meet your needs. Although it has connections to different payment providers like Stripe and Paypal Recently, it also has launched Payments. My clients often tell me to use payments as they let course creators benefit from the additional tools that have proved to be massive successes. They include:
- Performance Checkout, an innovative one-page checkout system that speeds up and helps reduce drop-off of customers. Customers can make the payment prior to establishing an account. If you've had customers who have returned Your payments are easier since the details of their credit card have been completed automatically, eliminating the requirement to enter or grab their wallet.
- Order Bumps A tool which suggests other products that customers can purchase before they make a buy. It has helped companies and entrepreneurs improve their average value for orders by 33% as well as increase profits with every purchase.
The best part? With payments options and payment options, you'll be able offer the most productive learning environment for the students. The system is designed to give you the opportunity to spend your time to teaching and creating material, rather than concentrating on administrative duties for your business.
4. The launch cannot be conducted without having completed a Launch Preparedness Review
As the Customer Success Manager, one of my primary responsibilities within my role is to make sure you, my Plus customers, have everything you need in order to start the course. That involves carrying out an Launch Preparedness Review prior to the launch. This is the Launch Preparedness Review process aims to ensure your website is fully operational before students have access to.
I'm in constant communication with Plus clients in order to be sure that they don't have any errors or blocks that might prevent students from having the best time on their website.
To make the process of reviewing your site as simple as it is, I'll divide your website into different areas and conduct an evaluation of the site's contents with an emphasis on factors that affect the business and you. This could include looking over and reviewing your
- Site design
- Course setup
- Bundle configuration
- Additional content that will assist you in learning
- Tools and integrations for selling
- Student Groups
- Reviews and notifications
- General site settings
- Student user account
- Tests, tests and much more..
If you're the author of a course on our self-serve plans are able benefit from this complimentary Launch Preparation Review checklist designed to ensure you're having the greatest possible Launch.
5. Are you still not using the App Store?
The App Store allows you to personalize your learning experiences to suit the needs of your students as well as for yourself. Through applications, you are able to bring new features and functionality into your courses in addition to sales and marketing, and even business procedures.
As the Customer Success Manager, one mistake I often observe course designers as well as companies make prior to the launch for their academy online is failing to make use of the applications available, which could be added easily to your website, and possess the potential to dramatically increase the student experience in just two clicks. There's a wide range of applications that my customers investigate in order to improve their website for courses:
- Poptin is an easy-to-use leads, sales, and subscribers generation tool that allows you to create stunning pop-ups, autoresponders and forms in only few minutes.
- Appointo : a tool designed for making it easy to make appointments and to manage students.
- Thinglink It lets you design exciting and interactive learning experiences for your students by adding multimedia tags to images and videos. You can also create 360-degree scenes and objects.
Important Takeaway
If you're aware of the common errors to avoid in the event of launching your online academy, you'll already be ahead in regards to making sure that you are launching with a smooth launch.
The team member of the Customer Success division will permit the customer to seek assistance in the form of a personal meeting and share industry knowledge along with suggestions on best practices as well as constant accountability as you progress through your experience by taking advantage of the online training.
The Customer Success team will work seamlessly with your team and provide the path to success , which includes what's next.
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