Five Ways to Ensure the Concept of Your Online Course

  Avoid wasting time on creating an online course that your target audience doesn't actually need or. Discover how to verify the concept of your course and earn revenue before creating any content.

One of the most common mistakes course creators make is jumping into content creation before ensuring their target viewers are eager to buy their program.

What can you do to avoid this? And how do you know the needs of your target audience? How can you be sure that your course concept is going to be a hit before you even begin creating it?

It is essential to collect evidence. This article will show you how to accomplish this!

  Watch this free video featuring's principal educator Aaron Morin to learn five ways you can validate the market's demand for your subject, as well as strategies to pre-sell your course.  

5 Ways to Validate Market Demand for your Online Course

  Strategy 1: Keyword research  

With this method you want get information about the popularity of specific search keywords, as well as the frequency with which the content related to those terms is shared on the internet. Keyword research is typically used by paid advertisers to find low-cost, highly-volume terms they can advertise against. It is also possible to make use of this information to determine the level of interest for your content.

If your customers have problems, they'll look for solutions on Google or another search provider. A large number of people seeking the same solution suggests a market demand. If your niche isn't looked up by the majority people, then it could be difficult to find customers through organic search and ads on the internet. In addition If your competitors or other organizations aren't marketing against your keywords for your particular topic, they might not be in a position to make money by doing this.

Try using Google Adwords Keyword Planner, moz.com, Ubersuggest, or BuzzSumo to conduct your own research. Also, keep an an eye on search volume as well as social media share numbers.

  Strategy 2: Social listening  

It's likely that your viewers are already engaged in discussions on social media There are a lot of possibilities to hang in the crowd and participate with those discussions. The purpose of this approach is to learn the topics your followers are engaging in, sharing and soliciting. You'll also learn what your target audience is saying about the subject matter. Start to establish confidence with the members of your community by answering questions and engaging in conversation in the role of an expert.

  Strategist 3 Talk with your target audience  

This is about finding ways to talk to your subscribers or followers. If you're not engaging your followers then you're missing out a lot of opportunities to learn about your target audience, and to gather evidence that the course you're offering is likely to be a success.

You can send a brief email or survey out to your audience asking questions such as, What is the biggest obstacle you face with X, or, what kind of questions that you're asking regarding something like Y that could spark conversations. Follow up to learn the needs of your target audience. This can help you identify potential customers whom you could test the initial offering of your course with.

  Strategy 4: Competitor research  

The competition isn't necessarily a bad thing. If you see competitors providing the exact same or similar online classes, this means there is an income stream from those products that you can take part in. Find out which courses are offered, and identify what's missing. This will provide you with an idea of how to distinguish the online courses you offer.

Have a look at competitor courses, or read student reviews to identify areas of improvement. Reviewing three or two-star reviewer reviews could reveal ways to create a better online class. If you are unable to find an online course that is comparable take a look at other similar offerings including a series of videos or ebooks. You may be the first person in your field to develop an online course. This makes it ideal.

Tip: If you do these four analysis methods, you'll have evidence that the audience you are targeting is keen on your online courses. If you haven't then don't bother! You're now back to drawing on the paper.

  Strategy 5: Pre-selling  

  1. Make an offering

First, you need to define your course's subject into an offering. This can be done by creating your topic in the form of an elevator pitch. Here's an example for you:

  Your course topic here] helps, insert your niche audience here] get the [insert course outcomes here] in order to maximize the benefit of getting the outcomes of their course here].

For a look at this in practice, watch the video below to see how Aaron implements it into an academic topic.

  2. Determine a cost and a objective

• Goal-based pricing isthe simplest way to find your price. In the example above, if you want to make at least $5,000 prior to launching your online course, you can start at $50 and get 100 students, or at 500 and get 10 students. The process of finding 10 students is a lot easier than finding 100 in the beginning. This will show you why charging more is always recommended.
• Current rate-based pricing - this derives your price from your current tuition or training cost. As an example, if, for example, you anticipate spending 10 hours in your training course and are charging $200 an hour for coaching services, the goal for your income could be $2000, for instance.
• Based on the outcome If you believe that you have the ability to help someone grow their revenue up to six figures, how much do you think that will be worth to them? The worth of the spending time and money in your program is contingent on what they want to attain.

  3. Set up your payment processing

Once you have your price for launch, you must be able to accept online payments. There are a variety of options for payment processors to utilize. Stripe as well as PayPal are the two most commonly used ones which both integrate with .

  4. Create your course sales page

  5. You can direct traffic to your course

Once your sales page is done, you need to get the right kind of traffic to your website. If you possess an email database or social following, it's time to go live! If you're just starting out with your marketing research, the research you've already done has likely placed you in touch with potential leads to the course. Reach out to them and let them know you're getting ready to launch in the near future, and they'll get an early-access discount for the duration of a certain period of time.

  to see a live demonstration of how you can pre-sell your online courses, which include the way to integrate your material, connect it with a payment provider, and sell it to the people who are interested!  

Now you know the best way to sell your course prior to launching and to generate revenue from the course before even preparing the content for your course, saving the time and expense in the future, as well as confirm the demand on your course topic.

Are you looking for more ideas on how to build and launch your online course? Take a look at our free guide for designing and selling online courses.

Want to keep learning about topic validation of your courses? Check out this video on five ways to test the demand on your online course