Four Reasons Why Your Small Business requires an online presence Media Social Media Presence
Everyone is aware of the significance of social media marketing in the present. It's easy to assume that social media sites are only really beneficial to large businesses, who can build huge followings and continue to post regularly. If you only have time to post once a week, it might not seem worth the effort to sustain your online presence.
Contents Toggle
- 1. You Can Increase Brand Recognition
- 2. Customers Expect to See Recent Activity
- 3. You'll Be Improving Your Return on Investment (ROI)
- 4. It's Easier to Develop a Loyal Readership
- How to Share Your Blog Posts on Social Media
- Conclusion
But, this "all or all or nothing" approach is a myth. Social media remains an effective way to keep your customers informed and improve your business' image, regardless of what size or number of followers your audience may be. Actually, over 90% of small businesses make use of social media. This is but true that small businesses will need to have a different approach when it comes to their posts than their bigger rivals.
In this piece we'll go over the top four reasons why it's important for small companies to engage on social media. In the next article, we'll offer some tips you can get started. We'll get started!
1. You Can Increase Brand Recognition
Social media can be a great way to achieve greater awareness of your brand. This is because you can utilize social media to promote the uniqueness of your brand, which is essential for small-scale businesses that need to make a mark. Your goal is to assist the potential clients decide why they should pick your company over a larger firm such as Amazon, which might be able to provide comparable products and services cheaper.
For example, the online clothing retailer Everlane uses Snapchat to provide instruction and show customers a behind-the-scenes look at the process of making its clothing:
You can design your personal brand strategy by brainstorming what makes your company unique and understanding what your target audience wants to know about. This may not even only be related to your products or services. As an example, some businesses stress the fact that they contribute a certain percentage of their profits to charities, or that they use solely ethical methods of production.
Also, it is important to think about the visual style of your company. It's as easy as choosing a color scheme and logo that is easy to apply to your site and on social media platforms. This way, customers may be able to identify your business at a glance regardless of where they encounter it.
2. Customers Are Expecting to See Recent Activity
If you want to be successful in marketing, it is essential to keep playing. This is particularly true especially for smaller firms. If potential customers check your Facebook feed and find no sign of cobwebs or dirt They might think that something's wrong, or that your business has been shut down.
Ideally, you should be posting at least once every week on each platform, in order to keep your feeds current. We'll offer some tips for simple ways to schedule regular postings later in this article.
3. It will increase your return on Your Investment (ROI)
If you're a business owner as a business, your business will require marketing. If people aren't aware of your company, they can hardly purchase your products or services. However, putting up ads on a physical medium like a billboard, can cost thousands of dollars.
However, it is an incredibly low amount to market via social media. For as few as 5 dollars an Facebook ad can help you reach a wide audience. It can let you know immediately which strategies for advertising are having an impact, and which are not:
Even if you don't directly sell anything from a Facebook ad (or an ad on a different platform) it's still creating brand awareness. As you make your business 'put out there' and the more likely it is that its reputation will stick with your target audience's minds for the next time they are ready to purchase.
4. It's much easier to establish a Loyal Readership
If you create meaningful blog posts, this could be an easy way to keep fans coming back to your blog. Increased page visits and dwell times result in better SEO (Search Engine Optimization (SEO) as well as a boost in revenues from advertising, as well as an increase in possible customers to speak to.
Based on the kind of membership site you're running You can also make use of your blog to promote information that is hidden behind an paywall. For example, if you're running a Web Design course, you can offer a few samples for free as well as highlight the benefits of the paid course in the end of the page. After that, you could share that article all across the social networks.
How To Share Your Blog Articles via Social Media
Fortunately, it's never been more simple to make automatic social media posts based on the blog's content. There are many applications that send out messages to your chosen social media channels every time you post the latest blog post.
After that, you can click connect to your accounts on social media to enable social sharing for whatever platforms you choose:
When you click on a new blog post, you'll see a little left-hand sidebar labeled "Publicize. Click on edit to write a custom message:
That's all there is to it! When the post is published the post will automatically be published on the social media platforms that you have chosen, as well as your post's message. This lets you get multiple uses out of the same post, and keep your social media accounts active.
Conclusion
As a small business, it can be hard to get attention and fight to be a part of the market. It's the reason it's essential to maintain an active presence on social media.
Four of the most compelling reasons you should use social media comprise:
- Greater visibility of your brand. Building brand awareness via social media is essential, if you want to set your company apart from competitors.
- Proof that your business is active. Having an empty social media feed may look not professional and turn off people. People want to know you'll respond quickly on social media.
- Higher Return on Investment (ROI). Social media provides an advertising channel with relatively low obstacles to entry and has a very high return on investment.
- The opportunity to develop an audience that is loyal. You can share blog posts on social media as well as remind people to check out your site. If you can create quality content, this is an excellent way to build a following and drive the traffic.
Do you have any questions about how to develop your small-business's social media plan? Let us know in the comments section below!