Game Localization Story of Success: Quadrupled Sales within South Korea -

Out of Park Developmentsquadrupled sales in South Korea -- the fourth largest video game market around the globethrough the translation of its benchmark game into Korean.

I talked to Richard Grisham, past COO at Out of the Park and currently Director of Business Development at Com2Us which is a Korean business that developed and acquired Out of the Park in 2020.

Stream our conversation below for insights into:

• How can you effectively roll out a localized version of a game
• Run "microcampaigns" to increase the ROI on the global marketing effort
• Cultivating brand ambassadors and future employees among your users.

How Can Help You Sell Software Around the World

Those quadruple sales in South Korea? We can be part of it.

In most of the world the moment a consumer landed on the storefront on the internet, Out of the Park had a very high conversion rate. However, the Korean version has a significantly lower conversion rate than any other languages, even after releasing an updated version in Korean.

Out of the Park uses an e-commerce checkout. Once a purchaser is ready to check out their purchase, they'll be directed to an online storefront that is operated by .

After some meetings with 's customer service team, they were able to pinpoint the issue.

"It is evident that what you expect from your typical Korean client is that they're not going to pay $40 for an opportunity to play. We don't even set the cost of the game on the very last page at the end of checkout," Richard explained.

When Richard introduced the cost of the game earlier in the check-out process, conversion rates improved dramatically. This is Richard explaining the situation.