Global Expansion is an abstract term

May 19, 2022

Your products can be shipped around the world.

If you are focusing solely exclusively on the U.S., you can only touch about 12% of the internet-based market. If you're one of the more than 300,000 U.S.-based businesses that sell their goods to other countries and are part of an elite group of businesses that typically earn an additional 17% more profits than other competitors.

If expanding your business is your main aim, think about expanding your business abroad.

International trade is a historically profitable business, except for the most powerful corporations. Technology and infrastructure has made it accessible to small-scale businesses that have access to popular platforms, including those that permit the sale of products across borders.

Shipping, check! Payments, check!

One of the biggest problems is the ability to effectively market to multiple nations.

Adverts and advertising through Google Listings and Ads

From the start the companies have relied upon Google's advertising methods in order to be noticed by clients who are either currently or coming up.

Shopping ads that you're in a position to control using the Google Merchant Center, show your merchandise to customers that are seeking to make purchases across Google platforms.

The easy-to-use interface provided by Google's Google Listings along with extensions for advertising across a variety of countries demanded to create campaigns that are specific targeting specific countries you'd like to target.

The stores were used to develop one marketing campaign targeting those who are from Spain in addition to an additional one targeted to those living in France and a third campaign specifically for those living in France and so on.

We asked you to request a simpler approach. We have listened to your ideas!

Introduce: Multi-Country Marketing

It's one of the first platforms to be integrated to the new Multi-Country Adoption upgrade. Now, you can take part in as many countries as you'd like in this same campaign. If you're making an ad inside Google's Google Listings & Ads extension control panel, just select those countries you wish to focus on, as well as removing those not within your control. It's automated. It's simple. This reduces how far you are from your company and customers from around the world. This means it'll make it simpler to sell and increase your sales faster.

creating an ad with Google targeting multiple countries

You can even use the no-cost Google Market Finder tool that helps you find new markets across the globe.

Create campaigns that are simpler and broaden the reach of the marketing strategy

Multi-Country Advertising streamlines targeting shoppers across the globe, that encompasses:

  • Expanding the reach of your content through the incorporation of multiple countries within one feed.
  • Budgeting manage everything using just one budget for every campaign.
  • Showing Markets which are newly launched are accessible via Google Search, Maps, Shopping, YouTube, Gmail and the Display Network, and the Discover feed.
  • Tracking Check your stats and monitor your campaigns via the Dashboard.
  • Optimizing Improve the performance of your site in every zone.

The complete picture is available so it's the perfect time to look at the larger picture.

If you're considering doing it, you're at the right spot with the proper equipment in the correct spot at the proper time. Now you're ready to go towards the goals you've established!

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