How Amy Lang Made $113,000 Helping parents educate their children about sexual Health
Amy Lang assumed that as a parent and had children, she would know how to talk' with her son.
Being a self-employed, teacher of parenting and sexuality for more than 17 years, she was used to speaking about sex every single day. She didn't know how uncomfortable -- and clueless -- she'd feel when she was asked to talk about sexuality with her child. "I was embarrassed to have 'the talk' with my son. I'm a sexual educator," she says.
Determined to learn how to be a trusted resource for her child's needs, she began doing more study. She relied on her experience in applied behavioral sciences and began to learn more about how to talk to children about sexual issues which is a topic which, according to her, is crucial, but often overlooked. "We are all aware that children require physical, emotional, as well as social health. However, we do not speak about sexual health since it's considered taboo," she claims. "We have so little details about healthy sexuality as well as the sexual growth of children."
After conducting investigation her findings, she was able add more tools to her toolkit and felt encouraged to keep helping parents with this issue -- this time, through online courses. The year 2017 was the time she developed her first online course, called Birds and Bees Solution Centre for Parents. In the following year, she has launched a second course, Preschoolers: Private Parts & Playmates. "My conviction is that knowing empowers," explains Lang. "The greater the amount of information you've got to hand, the better capable of being there for your children's ."
Her online courses make up 50percent of her overall income; since launching her first online course in 2017, she's generated $113,000 in income. What's the best aspect? Her sole source of income is her email list and word-of-mouth to sell the courses. "I didn't need to think to do it," she laughs.
"I'm earning money as I wash the dishes."
Even as her successes grew organically, she was conscious in her actions. Below are some examples:
Skip ahead:
- She uses
- She creates an email database
- She uses social media to market and not for selling
- She creates a membership course
- She creates the bonus course
- She creates content using trial and the
- She takes into account her target audience's needs and wants.
She is using HTML0.
Lang had been established in her business for over a decade before she created her very first online class. She's passionate about her giving classes in person and takes many live gigs but online courses seemed like a natural next step in her business.
She not only wanted the ability to reach many parents and others who work with kids Additionally, she wanted everyone to have the opportunity to take classes at their own home. discussing sexuality may be uncomfortable for many, as well as online courses provide students an intimate environment in which to study.
She decided to host her courses instead of other e-learning platforms. "It was most welcoming and easy to use, and was affordable," she explains.
She builds an email database
At the time Lang started her online classes, she'd built a large email list. It now has over 17,000 subscribers.
The way she built the bulk of her email newsletters was quite simple. When teaching live classes she'd hand her students a QR code that would lead people to her newsletter sign-up page. Also, she would distribute an iPad in the room so that they could manually enter their emails. She strategically asked for people's email addresses in the middle of her sessions, when her students were hooked and interested in learning more.
Now, she continues to solicit emails from live events and also through her website. In her navigation bar it has a button which reads 'free tips.' Once people hit it the button, they're taken to a website where they can input the email of their choice to get the freebie Seven Tips to Have Amazing Birds and Bees Talks. They're sent this value-packed freebie in an email drip that will also direct people to her school.
While she's got a huge mailer list right now and is a frequent contact for online courses, she reminds creators that it didn't happen overnight. "I've been in this business for the past 17 years," she says. "That's 1,000 people a year. It's not a new concept. It's a lengthy process to build a successful course in the absence of an extensive platform."
She leverages social media for marketing but not to sell
Even though she has an YouTube channel with around 850 users, an Instagram page with nearly 4,000 followers and a Facebook page with over 10,000 people, and the Q&A type podcast she says her email provides the highest level of conversion. In fact she does not utilize her social channels to promote her courses -- just her email lists. "It's much more intimate receiving an email. That's the truth," explains Lang. "Social media are primarily meant for marketing and not for sales in my personal universe ."
Although Lang does not rely on social media for the sale of her classes but she has found that the channels are useful to market her courses. For ease of use to share identical content across all platforms. She posts the same content on all channels every week. She also schedules the content in advance. Each post includes an appeal to action. she encourages people to join her monthly newsletter, take one-on-one conversations with her in what she wittily names a 'Quickie Consult' -to purchase an online course and/or invite her to give a live class.
Although she doesn't have communities for her students to join but she has an environment of friendship through her social media accounts- especially through a program she runs called 'Help Another Parent. The program, Lang asks parents questions, while allowing the community to provide helpful and kind tips. "I have regular players with me, and the majority of these folks do a great job of giving advice to other parents," she says.
Lang advises course creators to cater their social media content according to their users' needs. Plus approach marketing using the correct mindset is vital.
"Believe that the information you're providing can be beneficial."
Apart from social media, and her email list, her following has been growing organically via word-of-mouth. many people who have come to her live sessions or taken her online courses are spreading the word to other parents and teachers.
She designs a member course
Her primary viewers: parents of children who are between 5 and 12 years old and professionals who are mostly early elementary school teachers.
Her program designed for parents Birds & Bees Solution Center for Parents offers as a membership site for $89 USD annually. It was an experiment before settling on this number; she wanted it to be as affordable as she could. "I don't want there to be any pondering about the cost," she says. "I prefer it to be an easy yes ."
Lang compares the course to the term "library," which refers to a collection of information including documents, handouts and videos, as well as audio recordings, special topics webinars, other resources and weekly sessions called "Hump day half hours.' These sessions include the teaching portion for 10 minutes and then the group coaches. "These sessions are among my top events because they're live and I get to interact with my students," adds Lang.
She set up her course with a library-like format since oftentimes, parents have just one question. Instead of having hours and hours of material they have to go through in order to have their query addressed, libraries let them pick and choose what they require. "With the library, you don't have to be concerned about content being age-appropriate or research-based, because it already is," adds Lang. "People tell me every day, "Thank youfor making everything so much easier .'"
Content is created and updated to the course on an regular schedule. "I get to assist thousands of parents and they don't have to be present as such," she says. "It's just one of the advantages of having a site that offers membership ."
She develops the bonus course
Alongside working with parents, she also works with professionals including early childhood educators to help with the issue of sexual abuse prevention.
The second one, Preschoolers, Private Parts, and Playmates is geared towards this group of children. In this course, she will teach about the sexuality of children, including what is and what isn't typical, as well as the best way to tell whether a child requires assistance.
In addition, it provides companies with an easy method of hiring her. "Some organisations aren't financially able to bring me in," she says.
When students complete the courses she offers, she doesn't upsell them on anything. Her goal in 2023 is to place more effort into promoting an 'I'm a Quickie Consult or the book, Sex Talks With Tweens What To Say & What To Say it.
She designs content via trial and the
It took Lang some time to understand the process of creating the content she needed to create her online course- and the process involved lots of trial and error. In fact, when Lang reflects on the process of creating a course online, the most challenging part was figuring out the ideal length of the video, how many handouts should be included (and whether they actually helped), and what kind of content would be most popular with her target audience.
When considering Lang's development, she would like that she had conducted an audit following the initial year, to check what was being watched and made adjustments based on feedback. Although she's changed her course contents over time, she feels that feedback is paramount in helping your development as a writer.
In the beginning, she was creating hour-long videos in her lessons -- until she realized it was way excessively lengthy. Then, she cuts them much shorter and more approachable because her target audience is made up of parents with busy schedules who do not have lots of time. "I will simplify and make it easy," she says.
She doesn't have anyone that can help her create new content. She says that she is a book reader, stays up with research, and lets parents' questions help her create new material. Additionally, she has friends whom she talks to who can help in the development of concepts and offer help.
She determines the audience's needs and wants.
If you are thinking about starting an online-based course it is recommended that course creators consider the reasons they would like to develop the course. The reason will allow the creators to establish a specific target that they will be able to start by working in smaller increments.
Lang emphasizes the importance of figuring out the needs and wants of an audience. wants and. "What you imagine they want and need is not necessarily what they really require and want," she explains.
To figure out the wants and needs of a potential buyer, Lang advises that creators give their users a questionnaire using the results to direct the process of creating online courses. "Be patient and remember, it's not about the course creator. Your people are the focus," she says.
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