How can I accept SEPA Direct Debit and connect with other European buyers

Apr 22, 2023

This article has been updated since the time it was first published in the first place, and it has been updated with the most current information on SEPA Direct Debit transfers as on April 20, 2023.

If you're a seller of software globally and you're aware of the complexity of handling payments across borders could be. From making sure that you have the right currency in each region, to ensuring that you're in a position to accommodate your customers who prefer payment methods. commerce is not without its difficulties.

Many buyers within Europe, the European Union and surrounding countries choose to pay using SEPA Direct Debit. This is not just beneficial for the convenience of payment in multiple currencies however it reduces the risk of failing payments.

In this blog, we'll go over the fundamental concepts of SEPA Direct Debit and then discuss the reasons for why it's important to be able to accept the card when you pay for your purchases when you conduct business within Europe. Table of Contents

  1.       What exactly is SEPA Direct Debit?
  2.       What is SEPA Direct Debit function?
  3.       SEPA Advantages & Disadvantages
  4.       "' SEPA Experience

Are you already a seller and wish to set up SEPA Direct Debit for your company? Send us a support ticket through the platform or via our help page.

What is SEPA Direct Debit?

SEPA Direct Debit is an international wire transfer which allows businesses to receive payments from accounts that are located in countries and states that are part of the Single European Payments Area (SEPA).

SEPA is similar in comparison to ACH Debit (US) and in EFT (Canada) however with one exception: two notable distinctions:

Currency The majority of SEPA Direct Debit transaction are executed in Euros
Chargebacks Customers have 13 months to get a complete refund for non-authorized SEPA transactions.
Bank details To process SEPA payments, you need IBAN numbers for customers.
Implementation The time of payment is determined by the manner in which the documents are saved and also the process of submission

What is the reason it's so important for you to accept SEPA?

In the present, over 529 million people utilize SEPA to pay more than 146 billion electronically-mediated payments each year in the 36 member countries. The SEPA system is responsible for 30 percent of all transactions made online in Europe which is why SEPA an important payment method which you could use when selling your products to consumers within the European market.

European-Economic Area (EEA) SEPA Countries

  • Austria
  • Belgium
  • Bulgaria
  • Croatia
  • Cyprus
  • Czech Republic
  • Denmark
  • Estonia
  • Finland
  • France
  • Germany
  • Hungary
  • Iceland
  • Ireland
  • Italy
  • Latvia
  • Liechtenstein
  • Lithuania
  • Luxembourg
  • Malta
  • Netherlands
  • Norway
  • Portugal
  • Romania
  • Slovakia
  • Slovenia
  • Spain
  • Sweden

     Non-EEA SEPA Territories and Countries Territories    

  • Andorra
  • Monaco
  • San Marino
  • Switzerland
  • United Kingdom
  • Vatican City State
  • Saint-Pierre-et-Miquelon
  • Guernsey
  • Jersey
  • Isle of Man

Furthermore, every European that has an account with the institution can pay with SEPA. When you enable this single payment method during the checkout process, it will allow the customers to reach more than 500 million potential customers across the globe in 36 different countries.

What do you mean by SEPA Direct Debit Work?

SEPA transfer functions similarly to domestic transfers, with a few minor differences which take place behind the scenes. SEPA transfers function in the view of the seller

  1. Mandate
  2. Pre-notification
  3. Request for payment
  4. Post-submission

1. Mandate

To collect payment via SEPA Direct Debit your customer must fill out the Mandate which authorizes the company to accept the payments. Mandates are legal agreements signed by a buyer that permits the seller to collect the amount they would like to receive through the bank's accounts. Euro currency.

Mandates should contain certain obligatory details.

Required Items in the Mandate

  • The amount to be paid
  • SEPA Mandate ID
  • SEPA Date of Mandate
  • The name of the business which is employed to identify the traders
  • Merchant's Creditor Identification
  • Merchant's full address
  • Information about Creditors
  • The method of payment
  • International Bank Account Number (IBAN)
  • Bank Identifier Code (BIC)
  • Date of Signature
  • Signature

Here's an illustration from the SEPA Mandate:

Example of  SEPA mandate

2. Pre-Notification

In accordance with SEPA guidelines, you're obliged to contact your customers in advance to inform them of the date they can expect a installment or a regular subscription to occur in their account. This notification can be made by text message, email or calls, as well as invoices or perhaps in a formal note.

The pre-notifications which are in compliance are required to include:

  1. The correct notice deadline (typically fourteen calendar days)
  2. Deadline, Reference to Mandatory reference, creditor's ID
  3. Contact information for the merchant
SEPA notification examples for one time and recurring payments

3. Request for Payment

Once the pre-notification has been delivered, at which point you're able to start the transaction by transmitting the necessary data to the bank handling transactions for your company. The bank does this on behalf of the merchant. The bank forwards that request on to the system for clearing and settlement after which it will forward the request to the customer's bank for settlement.

Step 4. Post-Submission

Once you've finished the transaction, it will take several days to assess whether the SEPA payment has been effective or not. It is recommended to wait at least 48 hours to finish the purchase.

SEPA Benefits and Drawbacks

Benefits

SEPA Direct Debit has 3 significant advantages for those who manage recurring payments

  • Control This helps retailers make sure that customers are able to pay for their purchases in installments each month.
  • Rates of retention Eliminates failed payments because of card expiration or cancelation. Additionally, it improves the client's loyalty through a convenient system of setting-and-forget payment.
  • Reduces admin time It reduces administration time required to collect payment.

SEPA Direct Debit is also ideal for invoices to B2B:

  • Enhances cash flow Payments are processed at the right time and rapid manner.
  • The accumulation of variable amounts: With a single, upfront contract that allows sellers to claim the amount they desire instead of providing banks new directions each time a modification is required.
  • Reducing admin time: Payments can be automated on a scheduled basis.

Other uses SEPA could be beneficial for are:

  • Markets with lower card use In Germany as well as the Netherlands Credit card usage is less than 50 percent. SEPA Direct Debit is the most popular payment method in these nations.

Negatives

SEPA isn't the best alternative to:

  • transactions that need immediate clearing SEPA Direct debit transactions are not immediately cleared even under the quicker B2B scheme.
  • Transactions that are likely to trigger charges. SEPA Core Direct Deposit returns with no-questions policy makes the chargeback process (equivalent to a refund under the ACH scheme) simple in the first eight weeks after the date of the incident.

"'s SEPA Experience

The system will display your purchase right at checkout. It manages all steps for processing your buyer's purchase, which means there's no requirement to do anything except enable SEPA payment options through your account's settings.

This is what it looks in the eyes of your client:

  1. Clients can choose to use SEPA Direct Debit. The bank's name is entered, the bank's IBAN, or number in order to open their bank account.
  2. The buyer accepts these SEPA Direct Debit Mandate conditions and validates their bank account details for the purpose of submitting the purchase.
  3. After the completion of an order, after the order has been submitted after which the customer is directed to a confirmation webpage to ensure that the transaction went through successfully.
  4. The payment process typically will take at most 2 days to complete.

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