How can you promote more than 100 seats of your Online Course to One Corporate Customer
Over $8 billion is already dedicated to courses, coaching and consulting in small to large size associations such as non-profits, corporations, and associations.
56% of this training is provided by facilitators and instructors who are not part of the organisation (experts exactly like the ones that you).
And, here's what's really fascinating: more than 50% of the instruction is being provided is going to be offered on the web.
What I've Learned While Being the Decision Maker in 7-figure budget for training
My previous life was when I was the Chief Learning Officer of a large company. The annual budget for my expenditure was more than seven numbers.
I've bought all kinds of courses, from NLP for our sales staff to alkaline diets to our retreat for the executive team to drumming circles for our corporate event. I have also purchased all the standard stuff like sales, leadership production etc.
The lessons I've learned are: If you can link what you're working on to what the business's looking for, businesses are more likely to work with them.
What is the best way to market your online classes to corporate clients is an excellent Idea
Since starting my own company instructing experts and business in the design of courses and classes, I've racked up millions in online coaching and consulting revenue, both from corporate and individual customers. There are many ways to accomplish the same thing:
1. You are able to offer multiple "seats" in your course to a single client. Corporate customers have the ability to purchase 10, 20 100, 50 and 250 seats for my courses for prices between $179 and $1997.
2. You could combine online courses you offer with up-sells, such as online group coaching or an on-site online or virtual session for implementation.
3. It is possible to edit an online course for a corporate customer. It is possible to customize the course to give more access for your clients by granting an exclusive implementation call for everyone within the hosting company. Or, you can make applications that are in sync with the current initiatives in line with the content you are teaching within your class. There are a myriad of choices.
4. Corporate clients may help you get even more individual clients. The fact that you have dealt with corporate customers could give your business an instant confidence boost when it comes time to sell your products to single customers.
The sale of an online course to a corporate client before you Create the Course
If you don't possess an on-line course created to sell? Making a sale to a potential customer via an online course before you create the course is an excellent method to determine what you should include in your course as well as to finance the development of your course.
It's a lot simpler than you think. When I speak to corporate clients, I meticulously help them with a research process. I then request them to share what they'd love to see as an online learning course.
You can then make a profit and then sell the product to customers from other corporations or introduce it to individual clients.
What do you know about HTML0? Corporate Clients Buy Your Items
Two questions could ask yourself to determine the likelihood that corporate clients will take the deals you offer.
Question 1. Do you have a class subject that companies would be attracted by?
Here are some instances of types of courses that corporations invest every year:
- Accounting and Finance
- Administrative Training
- Customer Service
- Health and Wellness
- Human Resources
- Specific Training for the Industry Specific Instruction
- Information Technology
- Management and Leadership
- Marketing
- Personal development
- Organization and Productivity
- Sales Training
- Software
- Strategies, Creativity and Innovation
- Team Development
- Facilitation and Training
Question 2. What's my subject of study? What does it have to do with the outcome of an investment made by a business?
An easy method to persuade corporate clients to see the worth of your program is to tie the value that your program generates with the revenue you generate.
It's simple to recognize that there is a connection between profit and courses on topics such as selling and marketing through social media. Doesn't it?
What if, however, you're presenting a course on a subject that has a lesser-known connection for example, the field of sleep therapy?
You can inquire about the following two questions:
What is the outcome my idea will yield?
What is this implying in relation to profitability?
Here are some subjects that my clients have recommended to corporate clients:
Class Topic | What is the result you're providing? | What is this outcome? How does it be related to the profit? |
Sleep Therapy | Helping infants go to sleep |
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Boundaries | What are you able to do to ensure that you don't have conversations that hinder your team |
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Writing | How to write persuasive copy |
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Storytelling | What are you sharing your "Hero's Journey" story? |
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If you're an expert, coach, freelancer, speaker, author or small firm, you'll find the perfect opportunity working with smaller firms as well as large corporations, nonprofits, and associations.
In my next webcast, free for the general public, I'll be walking through ways of obtaining corporate clients. This includes:
- Who purchases who, what do they purchase and what do they pay for on, and the best way to know if they buy the items you offer
- The most important thing to never say in a meeting with prospective clients who are corporate (this can lead you to the dark pit of "We'll come back to you in the future" ..." that is nearly never sales)
- How to move away from offering online courses, classes or other offerings by registering one student at a time to selling bundles with the equivalent of 50 or 100 students, and even many more students to one business
- What must you be doing prior to picking up the phone, or even send an email to ensure that your customers can appreciate the value of what you have to offer and will invest in your programs (most professionals don't do this and never even get to the stage of launching)
- An effective 4-Part Conversation Frame that allows for a dialog with customers in order to get them closer to an agreement to make
Jeanine Blackwell is the creator of Create 6 Figure Courses(r) and The Launch Lab. She has helped thousands professionals to create and launch highly effective online courses. She has also created worldwide models for learning courses online for major brands such as Estee Lauder Aveda, 3M, Disney, Samsung, Princess Cruises, Boeing, Sotheby's and Smithsonian Institute. Jeanine is a popular speaker in the field of online learning strategy and digital marketing and has shared the stage with many influential influencers such as Marianne Williamson, Daniel Pink, Marcus Buckingham, and Deepak Chopra.
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