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How do I Make A Video Podcast | Video Podcasting 101

Jul 28, 2022

Nowadays, it's difficult to come across a company who hasn't tried podcasting in some form. Podcasts are a great option to get your readers involved as well as drive visitors to your website, however they frequently, they fail due to a lack of time or resources.

When everything you need to start a podcast is laid out before you, however, producing your own show becomes less daunting.

Based on Edison Research, total podcast listeners grew 37.5% from 2017 to 2020 -- and are expected to continually increase over the next decade. Listeners to podcasts aren't just the one growth. The amount of episodes that are available on podcasts has increased dramatically over the last couple of years, and there will be more than 43 million episodes available across all platforms at the time of January 2021. If you're thinking about launching their own, the first step should be figuring out how to stand out from the sizable number of other podcasts.

One easy way to achieve this is through using a video podcast to accompany the audio you've recorded. There are just 17% of podcasters choosing to create videos in addition to their audio content, making an interactiveand appealing video podcast can be your quick way to connect with the attention of your following.

Let's take a dive!

What is a Video Podcast?

There are a variety of variants however video podcasts are one of the traditional podcasts where the media format is video rather than audio. Videos can be recorded live or recorded, and could be as basic as a "fly up on the wall" video of the podcast recording process or employ greater visual elements, such as animated storyboards.

Podcasts with audio and video content: advantages and disadvantages

If you're comparing video and audio podcasts, be sure to weigh a variety of factors that include your podcast's purpose and the platform you choose. Audio podcasts and video podcasts have their own distinctive advantages and disadvantages.

One of the main advantages of audio podcasts is the convenience it offers for listeners. Listeners can access audio podcasts anytime and listen during other activities such as braving their journey or going to the gym. Videos require viewers to be fully engaged with the material, limiting their popularity relative to audio. But there are times when the hurdle to entry can work for you because viewers are naturally much more engaged because they are required to pay attention for them to fully absorb the information. In other words, an audio podcast ensures that everyone's eyes will be focused on your site!

The process of creating video may be a little daunting to novices however, once you've got the proper video podcast equipment and software The process can be quite simple.

Video podcast software

Video podcast equipment

While it is possible to produce a full video-based podcast on your computer but there are other components of equipment for video podcasts that can elevate your content to a new quality. We have put together a brief video podcast equipment checklist that will assist you in your preparation.

Video podcast equipment checklist:

  • High definition camera multiple camerasA lot of podcasts employ a 'multi-cam' method to record their videos, often in order to record multiple perspectives of an interview that takes place in an studio. Though it is by no means necessary to use more than one camera, it does add an interesting visual experience to the viewers.
  • External microphone-- At the conclusion of the day perhaps the most crucial element of any podcast is the audio. To capture the most clear, crystal-clear audio, the use of the external mic is suggested. External microphones are quite simple to operate and can enhance the experience of your viewers.

The different types of podcasts with video (and some great examples)

'In-Studio' interview

A video podcast that is an "in-studio" interview is conducted in an isolated room that is shared by two or more individuals. The studio for the interview might be a studio for professional production or, more commonly, a 'DIY' home studio.

Below, we'll see how they used the in-studio audio podcast to get their viewers to participate with their content creation.

Talking heads

One of the most well-known types of video podcast, particularly with today's reliance on electronic communication is the 'remote interview'. Remote interviews are when hosts of podcasts (or hosts) conducting interviews with guests using video conferencing software. This type of interview is ideal when hosts as well as guests reside across different areas, as it enables a conversation to occur from the privacy of each participant's home. As the world has gone increasingly remote, these forms of podcasts are becoming more popular. Podcasts that are remote, providing hosts with the ability to speak to those they would have otherwise not be able to communicate with are a joy to see grow in the past couple of years.

Static image

Videos that contain just a static image are most insignificant of the choices. They are typically a simple podcast recording which is played on an image that is the only or a single animated image which often features an image of the company or podcast that is being discussed. While video with static images can help you connect with new audience (on Youtube, , and other platforms for video) however, they don't draw attention and engagement like the alternative options listed. However, they are a good entry point into the realm of storytelling through visuals.

Footage + audio

The type of podcast that is video includes spoken words that are set over visual footage, be it animated or live. The majority of these podcasts include an image of the topic being debated with the other participants, starting from stock footage to animations.

Above, we see that the StoryCorps podcast uses animated video to illustrate a podcast host conducts an interview of his father.

Internal video podcast

Example of an internal video podcast from

Internal video podcasts function a lot like talk shows for a public audience in a corporate setting. Think: accounts management teams, sales teams, customer service teams, etc. Like's Technical Proof, HTML1is a weekly podcast with the sales engineering team that talks about product releases as well as technical developments and resources to support client-facing teams.

Internal video podcasts are an innovative way to communicate with colleagues on a secure and secure channel. So if you're looking for innovative ways to communicate knowledge, engage remote team members, or to help create communities and strengthen your business the culture, an internal podcast could be great for your employees.

How do you create the perfect video podcast: a step by step guide

The steps involved in how to make a video podcast are relatively simple after you've got your video podcast equipment, software, and other gear prepared. Here, we outline how to set up your brand new video-based podcast up and running.

1. Decide the type of video podcast you wish to create.

Choosing the format you want your video podcast to take boils down to what you want to accomplish as well as the target audience you hope to appeal to. However, it is reassuring regardless of the format you select it's fairly simple change to a new form of podcast at any time.

2. Film or create the video you want to include.

3. Edit the video and make a new thumbnail.

4. Make sure you upload your own video.

Uploading your video onto a host platform is the final step to making your video broadcast up and running on the internet - but is only one of many options when it comes to marketing and sharing your video videos.

5. Make sure to share and promote your own video.

The most successful video producers know that the path towards digital success doesn't finish at upload. To maximize the exposure of your podcast, creators of content must leverage social media amplification on various platforms. Allows users to effortlessly publish their videos to different social media sites as well as include an easy-to-create video template to launch a new episode! Check it out below:

Are you ready to take your game to the next level? Take your video podcast live

Lights, camera, podcast!

For those who have thought of starting your own show What's stopping you? With the know-how, software and an area you are passionate about the possibility of creating a truly amazing video-based podcast is in your grasp.