How do you improve your About Page for better conversions to E-commerce

It's likely that your "About" page is among of the top pages on your site. It's also among the main ways to access selling funnel. If you're unsure of it know that the sales funnel is is a term used to describe the whole procedure that takes a person from the moment they hit an external link your site to purchasing the item. Once a person clicks on a link which takes them to your website they've entered your funnel, this is why the layout of your website must aid in bringing them further into. So, as you might've imaged, it's vitally important to make a high-quality web page.

If it is used in the right way, it could perform a great job of doing the heavy lifting in converting leads to sales. Additionally, it could make a huge difference in making your organization look like a reliable, friendly firm. This is important, because people tend to purchase from the brands they are familiar with, who they trust as well as whose brand images they are drawn to. It makes sense, doesn't it?

Stories and their value

The main goal is to establish what you as a company is able to do to serve your customers. What's the distinct benefit you can offer your reader?

One of the most effective strategies for conveying your message is through an engaging narrative. Stories are usually able to perform better at holding the reader's attention and in bringing people into the "spirit" which is the essence of the essence of your company, rather than plain marketing-speak. If you're able to convey to them your business's purpose as well as why you do what you do (beyond the mere realisation that you generate cash) and it can benefit the time you invested.

The most crucial words to remember are "give your customer." The story, along with the overall customer experience, is focused on the customer, therefore although your tale may be about you but it should focus on explaining to them how your company will be beneficial to the customer.

Try to visualize your site's content from your prospective customer's perspective. Once you have a clear image of your customer's mind, you are able to think about the following questions:

• Does it give them an evidence of their trust in the company?
• Do you believe it proves the quality of what you do?
• Does it give clear justification as to why your firm is the right company to purchase from?
• Do they go away more confident that you won't rip them off?
• In the end, will it appear as if the company you run is managed by real individuals who are concerned about their clients, rather than appearing to be an unrecognizable corporate entity that is trying to make money via the anonymous medium through the Internet?

As with Content marketing, you need to also carefully consider your audience and the topics they're likely to be interested in to feature on your site regarding yourself. Keep in mind that your aim is to ensure that your visitors are to be comfortable with them and will want to support you. It's an art of balance certainly however, it's one must be mastered to get the outcomes you wish to observe.

In addition to compelling text There's a second major factor to consider when creating an about page.

Images and graphics

If you're planning to position yourself as the spokesperson for your company, it'll be a given that you'll want a photo of yourself that is on the About page. Particularly, it must be an image of you face.

Utilize a quality image. No selfies from phones except if they are aligned with the overall tone of your organization. A professional photographer who uses a DSLR may appear like a waste of money but it can do a lot for your image as well as the professional image your image conveys. It's also worth noting that If you know someone with a serious camera, with plenty of experience and experience, they may achieve results that aren't more than stellar however, they are certainly better than average. If your final photo is clear bright, well-lit and attractive in high-resolution in comparison to image you'd take at the mirror in your bathroom, you're probably very good.

Optimize SEO for the most value

Yes, SEO applies to your About page as well. Was it your thought that you could get off easy here?

Keep your title at a minimum of 70 charactersand the description should be less than 150 characters. The text on the part of the page's body must contain at least 300 words.

Make descriptive titles and alt-text descriptions to your photos so that the search engines can faster crawl through the photos. Although you may want for users to click through to your landing page rather than the about page, you must remember that every step to your website is the potential beginning of the sales funnel.

Include your physical address on the About page of your site, since it can assist in local SEO. Also, you could look into employing schema text to increase the speed at which search engines will notice it. Add at least two or three keywords to the webpage to ensure you get visitors from those searching for things related to your area of expertise. This is likely to appear naturally. In the case of an example, if your About page discusses your company's history and what is your firm's goal, then your text must include pertinent words.

Simple is the way to go.

We're now at the "modest" section. Avoid bragging. If your customers are aware that your business is truly the way you claim it is, then it must be able to prove it by way of customer reviews and awards as well as sales statistics or other data. instead of needing to step straight out to proclaim "we're awesome."

For both, stay clear of buzzwords, industry jargon and lingo like the plague. Remember that your about page sets the tone for your company and the majority of customers wouldn't want to do business with a company that is not appealing or slick.

To name your page about you There isn't a single universally-accepted answer. "About Us," "Meet our Team," "Our Story," and so on are all valid. If you're interested, and you have time, it might be beneficial for you to do several tests to determine the degree to which a specific title affects changes in conversion.

A lot of About Us pages have gotten greater results by not giving this page "About Us" or anything else but instead, they have it named "The [Company Name] The Story. " The human brain is, it seems, loves a good story and is wired to react positively to the promise of an concept.

Conclusion

If you only take one thing from this article If you can only learn one thing that you should do, it is this: At the top of your about page put the button to call to action that connects the landing page to it so that you can immediately bring customers into the sales funnel. Anyone who took the time to look over the background of your business will be more likely to be more motivated to support you rather than a random stranger, sure.

It's over for the moment. Are there any additional ideas or methods you've found to be useful? Do you have any stunning examples of beautifully written about websites you'd like sharing with our community? Send them to us in the comment section!

Image source: Serge Kij

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