How do you sell your new Instruction to existing students

Reader Disclosure

A renowned WordPress specialist, Syed Balkhi shares tools and actionable tips on boosting sales to students who are already enrolled.

What's Inside          Toggle

•     Learn More About Your Target Audience
•     Structure Marketing for Existing Learners
•       Leverage Email Marketing
•       Offer Exclusive Previews or Beta Access
•       Implement a Loyalty Program
•       Harness the Power of Social Proof
•     Smart Pricing and Packaging
•     Optimize Your Upsell Flow
•     Highlight Your Value Proposition
•     Measure and Improve
•       Conduct A/B Testing
•     Final Thoughts

You've put your heart and soul into creating incredible online courses for your existing learners. The students have told you that they enjoy your content however, you're now ready to take your offerings up a notch with fresh, innovative material.

The difficulty is finding your current learners to take part in your latest lesson. If you must track the new audience every time you create a course, you'll spend an enormous amount of time and energy on marketing.

However, customers who've purchased your course recognize you and trust your site, and are more likely to buy from your site again.

What is essential to make this happen is upselling. This strategy is a powerful one that can aid in increasing revenue, and give more value to your dedicated students.

It's true, it's easier than you think to implement this strategy and not appear pushy or salesy.

Today, we'll share several tried and tested techniques as well as tips to use to upsell your new courses to your existing learners.

At the conclusion of this post, you'll have what you need for you to revisit your website and make meaningful changes to your strategy.

Let's dive in!

Learn More About Your Target Public

Before you begin selling it is essential to understand who you're speaking to.

Figure out what courses they're taking, what topics seem to spark the most interest, and what topics they would like to explore in the future.

We also suggest asking your learners directly about what they want to see next.

Use the course survey, feedback forms by email and chats to gain insight into your readers and the expectations they have for your material.

It is important to formulate questions with a specific focus that will result in actionable solutions.

The information provided will help you make informed decisions as you narrow down a list of potential topics or determine the audience that would most benefit from your course.

The Structure Marketing Methodology for Learners Already in School

When you have a clear understanding of your target audience, it's the time to create marketing campaigns that align with their interests, goals, and issues.

The following strategies will help you showcase your new courses and generate excitement using methods that are resonant with current students.

Leverage Email Marketing

You'll want to segment before when you begin sending messages. It is basically dividing the people you are reaching out to into groups based on specific aspects that pertain to your company.

In this instance, you should consider segmenting your lists based on the courses that you have taken, the rate of completion, and engagement levels.

This allows you to develop targeted marketing campaigns that appeal directly to each group's needs This means that they're more likely to convert.

You can also use this occasion to tailor the offer that you're sending out to your users.

Writing compelling subject lines and personalized content that highlights how your new course builds on the lessons they've learned previously will lead to more involvement and increased the sale.

In context, personalizing subject lines can increase your open rate by 22%.

RELATED >> What You Need to Consider Segmenting Your Lists of Email >

Offer Exclusive Previews or Beta Access

Everybody loves to feel unique. The ability to give your audience a sneak peek at your new course before it goes live can win them over and lead to them taking steps.

We've observed that giving a small group of users exclusive access resulted in increased anticipation and increase day-one sales.

You could even use this to make existing learners paying customers. Consider offering a limited number of beta seats at a discounted price on a first-come second-served basis.

For the sake of giving students the opportunity to pay less, you can ask for more detailed feedback so that you can improve your training before launching it.

This method not only aids you refine the course but it also helps create an ethos of belonging among those who were the first to take on your program.

Implement a Loyalty Program

You could offer points for courses completed and previous purchase, and these points can then be used to get discounts on future purchases. This kind of loop will encourage people to continue buying from your site.

For example, after buying three lessons, the student could move up from bronze level to the silver tier, which is more savings on the next course plans.

Giving exclusive benefits to customers of the higher levels of service, like one-on-one training sessions or access to bonuses courses can be a guaranteed approach to attract people's attention by presenting an opportunity to upsell.

Harness the power of Social Proof

Nothing sells quite like success testimonials. The presentation of testimonials from students who've enjoyed your courses in the past will help you sell to new people, but it's also a powerful tool for capturing the attention of your clients who are already clients.

The concept of social proof is known as the concept of social proof. Social proof is simply when individuals are more likely believe in you and your product if they see that others and other organizations are able to trust you.

If someone really enjoyed your baking classes but isn't sure if they want to go through the advanced cooking classes included in the upsell couple of carefully-placed reviews will easily influence their decision.

It is evident that other students who were not so experienced, or perhaps novices, also found valuable lessons and believe that they'll, too.

Smart Pricing and Packaging

In the case of upselling, how you package and price your digital courses can have a serious impact on your success. Below are some tips to bear in mind if you want to nail this aspect of your upsell plan for current learners:

• Develop a Cross-Sell Strategy Create a Cross-Sell Strategy At the end of a course, suggest your next lesson as a great opportunity to learn more. It should be clear that your new lesson builds upon what they've just learned so current users can appreciate the benefits.
  

Optimize Your Upsell Flow

Now, let's look at some practical ways to maximize your upsell funnel and convert even more learners into customers.

It's all about timing when it comes down to selling. If you can reach an individual at the right time, say, after they complete an online course, you'll have greater chances of landing an upsell.

If the student found worth in the course, and is eager to know more, you'll see them take up your offer immediately.

It is possible to present the offer by email, or even on the final page of the course.

We suggest making sure that your email is automated and activated by the student completing the class in order to avoid a big gap between them wrapping their final course and getting your email.

The seasonal holidays can be a great opportunity to launch new products particularly if they're packaged together with other items and are heavily discounted.

If you're in the position that you require reviews on your new course, this strategy will be extremely helpful. It is more likely that people give you favorable feedback if the course provides value and they get it for lesser than its full cost.

It is also possible to ask students to add your course into their carts whenever they're in the middle of purchasing something that's been on sale for some time.

Essentially, Order Bumps let you inquire about whether your customers would prefer to add an product to their cart prior to they pay - and it works wonders for course creators and membership sites.

Highlight Your Value Proposition

Therefore, draw a clear picture that shows the direct benefits customers can experience if they buy your new training course.

Could it assist them to get an appointment? Start a successful side hustle? Learn something new? Enhance your social skills? Focus on these tangible advantages so that your group of people has an incentive to get involved.

Is it better to have a automated list of modules, ETA, and prices or an in-depth and informative article that describes what you, the student can expect positive outcomes from every module? Nearly everyone would opt for the latter.

We also suggest addressing the most common concerns head-on. If, for instance, time is an issue, make sure to emphasize how the class fits within the busy schedules of.

If the issue is money-related make sure to emphasize the ROI on your investment, or the value of your teaching skills. Your job is to show that the advantages outweigh these various concerns.

Remember, the existing students already have confidence in you.

Make the most of this relationship through being open and transparent about the reason behind this course and how it addresses the needs of your clients and can help you achieve your desired goal or over come a roadblock.

Enhance and measure

You can't improve what you don't know about. When it comes to upselling, tracking the right measures is essential to know the factors that work and which don't.

You'll want to start by monitoring your conversion rate and the proportion of students that have already purchased your new class. This will help you determine whether people are actually accepting the upsell offer.

It is also recommended to keep the eye on your average order value (AOV). If your customers who are already loyal come to buy more classes, then your plan could be paying dividends.

The aim is to boost the amount of money people invest by a little bit and still offer them benefits to warrant the expense.

Also, keep an eye on your average customer lifetime value (CLV), which represents how much a person spends on your site over the course of the course of.

A successful upselling strategy should boost how students spend time with you over time. If your CLV is climbing upwards, then you're on the right track!

Conduct A/B Testing

Aside from measuring your results You should also think about ways to improve with A/B testing. A/B testing involves testing two versions of a campaign, offer or other piece of marketing content to find which one produces the greatest result.

As an example, you can modify the headline for your landing page with an upsell for a portion of your visitors to see if the new variant is more effective than your previous.

Similar to that, you could test upselling customers in two distinct times at the same time, one after they complete a course, while the second group will get an email next early morning.

It is important to come up with an approach that is resonant with your students and inspires users to continue engaging on your website.

Please remember that improvement is a continuous process. It is important to keep A/B testing once you've found some thing that performs well.

If you're not trying new things then you're missing out on opportunities to reach your audience. Keep this in mind and ensure that you regularly check your metrics, analyze your test results, and be ready to adjust your strategy based on what you learn.

Final thoughts

Upselling to existing learners helps to build rapport with existing customers increasing revenue and ensuring people can always find something fresh and useful when you visit your site.

The best practices and strategies discussed here today have assisted us to increase our sales throughout the years, and we are confident that they will help you too.

It requires patience, time, and persistence to nail the art of upselling. However, we are confident that you have all the necessary information to get started or take your existing plan to the next step.

Are you able to offer a better way of selling your online courses to existing customers? Share them with the community in the comment section below.

Don't forget to sign up to our newsletter below for additional tips to increase your revenue for your membership or online course website.

Syed Balkhi       Syed Balkhi is the founder of WPBeginner The largest and most free WordPress website for resources. With more than 10 years of expertise, he's the most renowned WordPress specialist in the field. Find out more about Syed as well as his portfolio of companies by joining his social media platforms.