How MapTiler doubled the number of countries they sell in By Using Strategic Partnerships
Between 2015 and 2020, MapTiler has doubled the number countries where it has customers. It is a Swiss-based SaaS firm now assists governments, enterprises, and SMBs throughout more than 120 nations through providing maps APIs to web and mobile developers.
I had a chat with Tom Armitage, MapTiler's Senior Technical Writer, about how MapTiler uses strategic alliances to expand its global customer base.
1. Make use of Affiliates as Local Sales Partners
MapTiler provides documentation for developers in English in addition to being the most widely used business language in the world, this is working well for most of its customers.
"But there are regions of the world that want to do business in a completely different way," Tom explained. "Maybe the documentation for developers is excellent however they'd prefer to be sold to by a salesperson that speaks their local language."
That's why Tom's team is looking for affiliates that can be local MapTiler experts. In understanding a specific region's native cultural and language These strategic partners could serve as a one-stop source for sales and marketing help.
MapTiler has seen significant growth in revenue in countries with active affiliate partnership. As an example when they signed the services of an affiliate in Japan, their sales within Japan have increased by more than 300%..
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2. Find Partners at Global Events and social media
MapTiler is committed to attending developer-focused as well as other tech conferences to spread branding awareness. "We have an extremely active team of people that are out there making connections constantly speaking to people and educating them on how we can improve their products."
But the team also uses the in-person meetings to identify affiliates and form strategic partnerships with companies of other kinds.
Industry events and conferences can be beneficial when you need to reach out to see who's looking to work together. However, if you're searching for some specific thing, social media is also a great resource.
"If we are aware of the country in need of this kind of service, we have to look around for companies that might provide that assistance to us. Sometimes they just come to us through our website however, we also share the word through social media that we are seeking affiliations with businesses."
MapTiler has its own partnership page on its website to invite interested parties. It is constantly looking for potential partners.
3. Be Certain Your Prices and Checkout Are Localized
If you're using affiliates in order to enhance sales within your local location, be sure users can easily check out in their preferred language money, or payment method. This will make your partners their work much easier.
Per internal research, we found that displaying local currencies as well as payment methods can increase local conversions up to 50 percent.
4. Find Your Champions Users
"Every every now and then we'll get a star person who is really impressed by the work we're doing. They are really interested in us and they get the benefit of them." Tom explained.
This is particularly useful for users who are an influencer within their marketplace. "That can really assist in promoting your brand without any kind of paid relationship."
MapTiler's team supports these advocates by ensuring that they're properly supported by the software. However, they make sure that sharing and promoting is a two-way street.
"If they're bloggers or similar We'll definitely be sharing and helping them promote what they're doing and also."
5. Facilitate It for Users to Start
The main reason for MapTiler's success lies in how easy to use the platform is. Tom's team has spent a lot of energy developing support tools that allow companies that are new to the platform to begin andfor those who are already users to discover new uses for the platform.
"You come on our website where you'll find lots of information about how to develop, integrate, and integrate the maps into your own service: tons and tons of code snippets as well as code samples.
Based on a growth-by-product (PLG) model that is based on a product-led growth (PLG) model, there are free tiers to all three MapTiler's subscription offerings designed to provide "quick results" for users who are brand new.
When you sign up for MapTiler Cloud "there's a code sample which you can simply drag and drop into whatever is being done to allow you to very quickly, and very easily start working."
If you're interested in adding maps to your website or app, you are able to get a free trial.