How MapTiler has grown the range of markets they offer their services in by forming Strategic Partnerships
Between 2015 and the year 2020 MapTiler has increased the number of countries they serve as customers. It's an Swiss SaaS firm that's aiding governments and corporations in addition to small - and medium-sized companies in more than 120 nations with the help of Map APIs for mobile phones as well as web developers.
I talked to Tom Armitage, MapTiler's Senior Technical Writer, about the ways MapTiler uses strategic alliances to expand the number of clients they can serve across the world.
1. Use Affiliates to serve for you as Local Sales Partners
MapTiler is a provider of documentation for developers that are written in English and is the main global business language. This can be very beneficial to the majority of the clients they serve.
"But there are certain regions of the world who prefer to do business with another way," Tom explained. "Maybe the documentation for developers is good and they'd like to be able to find a person who is who is in charge of their organization who can speak their local languages."
The group from Tom's is looking into affiliates that might become local MapTiler specialists. A deep knowledge of the native culture along with the language of the country, they can to give a full-service source of localized marketing and support for sales.
MapTiler has experienced a substantial increase in revenue from countries that have an an active affiliate relationship. As an example, in Japan as in the previous example that the firm was registered as an affiliate company in Japan its sales from the operations of the business in Japan increased to more than 30..
to boost revenue and also increase revenue. boost the revenue of emerging markets.
2. Find Partners to participate in Global Events and Social media
MapTiler often attends developer-focused or similar tech conferences to increase awareness of the company's brand. "We are a very passionate team of professionals who create connections every day, talking to people and sharing how our technology for cartography could benefit their business."
However, the group uses meeting in person to find prospective partners, as well as form strategic alliances with businesses of other types.
Industry events like conferences, as well as trade shows can be beneficial for connecting with someone willing to work together. If you're looking for something in particular, and need a strategy to get it done, social media can help you.
"If we know of the need to provide this service, we seek out businesses that might be able to provide what we're looking for. In some cases we will ask them to reach out to us via our site or post our contact information through social media in order to let people know that we are looking to establish relationships with businesses."
MapTiler offers its own partners page on its website for those interested in contacting them. The company is constantly looking for partners who are interested in joining. become a part of it.
3. Check whether you are aware that Prices and Checkout are local in currency.
If you're considering using affiliates with the hopes of growing sales within the region You must ensure that customers are able to make payments in the language they prefer and in cash, as well as any other method of payment. It will make the task of your affiliate easier.
Based on our study Based on our own research and findings, we found that the presence of local currency as well as payments options can boost the rate of exchange local to up to 50 percentage.
4. Find Your Champion Users
"Every every time we have a client that is truly thankful for the work we do. We're very grateful for them and we are too. them," Tom explained.
It is particularly beneficial for situations in which the individual getting praise is an established expert within their area. "That is a great way to assist with marketing your company without having to shell out money."
MapTiler's staff assists users with making sure they're supported using the app. MapTiler also ensures the sharing and marketing process is an efficient and beneficial process for everyone.
"If they're bloggers, or like us, they're are likely to help with their efforts and aid with promoting the work they're working on. Additionally."
5. Help to Start It
One of the key aspects that make MapTiler so appealing is how it is easy for users to use it. Tom's expert team have put in a lot of time and resources to create support tools available to firms who are new to the marketplace to get started with ease, andfor customers who have already signed up to come up with innovative methods for using the platform.
"You have arrived on our site and can find a lot of information about how to make an integration, incorporate and add the maps in your personal service. There's plenty of code fragments and an illustration of the code.
Based upon a"growth by product" (PLG) model that is based on a growth-byproduct (PLG) model constructed using a model of growth-by-product, MapTiler offers free quantity for three different packages of the MapTiler subscription services that offer "quick results" for those fresh to the realm of.
If you sign up to MapTiler Cloud "there's a code template that you can choose to drop right into whatever you're working on making it easy to start working right away."
If you're thinking about the possibility of incorporating maps in your application or website, then you are able to try it at no cost.
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