How to Build a Personal Image in 2023
Seth Godin is a branding expert , who is well-known across the globe for his innovative thoughts. With books like Purple Cow as well as Linchpin Seth Godin has established himself as an influential figure in both business and personal branding.
In addition, as brand experts, Seth made an intentional decision when it comes to his appearance. He wears super bright-colored glasses, all the time. If you come across on the internet a picture of a man who is bald with glasses that have yellow or fuchsia frames You're probably looking at Seth.
Seth's glasses could be something uninspiring to begin an article on your personal brand with. However, they were an integral part of his amazing personal branding.
When it comes to developing an individual brand we all know the good that could be derived from it. There are people who have great personal brands , and they are offered jobs, consulting opportunities, sponsorship deals and much more.
Personal branding, however, can be intimidating, especially when you look around and see people who apparently have much more to offer than you do.
In this post, we're going to talk about the best ways to create your personal brand. Whatever you're doing and what goals you have most likely, a personal brand can help you get there. This is how you can build one.
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The article...
Examples of awesome personal brands
3. Pick an appropriate platform
Personal branding in the workplace
What is a personal branding?
A person's personal brand is basically, how people perceive your image. Building a brand for yourself is a conscious practice of doing everything you can to affect the way others view yourself. One of the things that we humans do is make judgements on individuals - whether for good or less. When we cultivate a solid personal brand, it allows us to limit the kind of opinions people form about our character. In the age of LinkedIn as well as other social networks increasingly people are presenting this version of ourselves in the online space.
The majority of us think of personal branding as connected to careers this is fine. Therefore, a professional-oriented personal brand is the way people view you with regard to your professional career.
Personal examples of fantastic brands
- Adriene Mishler - Founder of YouTube channel Yoga with Adriene (10+ million subs), Adriene has built an amazing personal image on the subject of Yoga and wellness.
- Oprah - "You receive the car... you're getting a car ..." Her personal brand, Oprah's is one of the most powerful in everything from her television show to books and magazines that we are familiar with Oprah with ideas mixed with human.
- Jay Shetty - A former Monk turned workplace expert and motivational speaker, Jay has built a personal brand based on the lessons the monk learned from his spiritual education.
How do you create a personal brand
1. Find your voice
It's simple to compare your self to other people. It's simple to log on to LinkedIn and look at the top executives and professional influencers that appear to be in a good place and have a higher level of accomplishment than the average person.
You might be struck by imposter syndrome "What do I have to offer?" Perhaps you're uncomfortable, "That's not for me. "
Really, that's okay. The word authenticity gets thrown all the time, but your personal brand must - first and foremost be genuine. It should be a reflection of the person you truly are as a person, your authentic self. (It isn't necessary to be the entirety of you. It's fine to have something you want to keep for your own personal use. )
The first step in personal branding is to figure out your beliefs about what is authentic and how you would like to present yourself. For the majority of us, this is a professional branding. If you're looking to gain clients, work investors, customers or clients and investors, showing the best side of ourselves that maximizes our chance of success makes sense.
Just as you'd probably fill out your profile on a dating website that is the most attractive image of yourself the personal branding you create in the business world should be one that reflects your most authentic professional.
2. Choose your niche
Oprah is, in fact, one of the most visible personal brands in the world. However, would you want Oprah to do your taxes? Would you hire Gary Vee to teach you meditation? Would you consider hiring Tony Robbins to create Facebook ads for you?
Chances are, the solution to each of these is a resounding "no. "
It also teaches us about personal brands. Personal brand names exist within a niche and a space. They target a specific type of person with a certain type of problem.
Politicians are very distinct in their personal brand names than rock stars - however, both share the same characteristics.
If you're creating an individual brand for yourself, it's worth asking yourself "Who is it for? "
Who are you hoping your brand's image to appeal to? It is possible to create an image.
If your personal brand is designed to help you get a job, you want to draw employers' attention. In the event that you're an entrepreneurial, and you're looking for customers, your personal branding must convince potential clients they are the right individual to assist them.
Choose a niche that you'd like to be in.
3. Select the platform
When we think of personal branding, the majority of us think about it in connection with a platform.
Yes, your image isn't just limited to your social media. Maybe you are the person who everyone in the office is talking to about wellness at work - without having ever seen your profile on Facebook.
It's a kind of personal brand.
But most people use social media and tech to build and strengthen their individual branding.
The strength of social media is the fact that it grants you the ability to influence. It doesn't matter how far your brand can grow.
If you become the best-known person at your company for tax-related issues it could mean you get job security and a raise. If you become the best-known tax-related person on LinkedIn, you could probably start your own tax business as a consultant.
The distinction isn't so much about what you're talking about so the main difference is in size. Platforms like Facebook and Twitter have allowed us to build personal brands at the scale of our needs.
Here are some of the platforms to look for:
LinkedIn is where you should visit for all things professional and professional. It's a "professional" network for a reason. LinkedIn is home to thousands of professional and business-minded individuals searching for their next job or investment or even a customer.
Here are some of those who have created excellent personal brand names through LinkedIn:
- Coaches
- CEOs
- Employers
- Marketers
- Thought leaders
- Investors
Meta
Meta kind of covers two social media platforms: Facebook as well as Instagram. However, they're both owned by the same company and much of the back-end stuff works the same.
Both of these platforms have a lot of good things to offer creatives. If you're a brand inspired by something you do visually, whether drawing plans on paper, painting or designing graphics, these might be the right platforms.
Additionally, Facebook and Instagram can do quite well for people who are sharing ideas and life tips, such as motivational speakers or coaches.
Both of them had a strong image component, however, they've been pushing hard into video. This algorithm rewards more and more native video nowadays. If you're looking to produce videos, this could be an ideal option.
There are some restrictions. Facebook isn't an ideal platform to grow groups, and the organic reach isn't ideal. They make you pay to get your followers to join your group.
However, both platforms can work well to create different personal brands.
Here are some personal brands that have a good track record in Meta:
- Fashion
- Fitness
- Motivational speaking
- Career influencers
- Wellness
YouTube
YouTube can be a fantastic platform to build some types of personal brands. With its built-in search engine posting YouTube videos right now could pay dividends for years to come - especially if you're in a well-designed niche.
Here are some awesome personal brands being built on YouTube:
- Teachers
- Entertainers
- Storytellers
- Explorers
Tiktok
If you're under 20, you probably know that TikTok has been on the market for some time. If your age is higher, you could see it as something brand modern.
However, there is no doubt that TikTok is extremely powerful and we are seeing creators change from a single user to millions in just a brief amount duration.
The musician JVKE began releasing music on TikTok in the midst of the pandemic, and blew up, today his new song Golden Hour is playing on all radio stations.
Here are a few of the top personal brands being built on TikTok:
- Musicians
- Fashion influencers
- Makeup
- Performers
- Thought Leaders
- Cat videos
Your own social network
One thing we like is the fact the fact that more and more creators are opting out of traditional platforms and creating their own platform.
New creator economy platforms You own your voice and your branding. They don't own you.
We're extremely happy with what we've created at Mighty. With our cultural software platform, you can build the equivalent of your own social networkby bringing together communities, content, courses and even commerce.
4. Make your profiles
If you decided which platform you'd like to become active on, you can set up your profile. Your brand's personal image, your location, and the way you present your persona, each of these can affect how others perceive you.
Don't forget that a personal brand is made up of a lot of things. You should put the best foot forward in what you have the ability to influence. In the case of your LinkedIn account, you are able to manage your description, appearance of your photos along with your keyword selection, and even your testimonials You can even ask those you've worked with in the past to delete an endorsement.
Develop a unique brand that's consistent with the audience that you want to reach however - as we mentioned in the intro It's true to the authentic you feel for you.
5. Start talking
Every thought-leader or influential person you've met throughout your lifetime has accomplished one aspect... the began posting.
The bottom line is that at the end of the day Your personal brand does not require perfection to get started. Or, in the words of Zig Ziglar, "You don't need to be perfect to get started. But you have to start to become amazing. "
Having a great personal brand at some point is simply a matter of jumping in and figuring out what you can do. If you're creating your own brand on the internet, it will take time and practice to figure out what resonates with the public, how to get the most out of algorithms, and then how to craft content that attracts likes and followers.
If you want to master your personal branding do not wait until you've got it done. Begin talking about it and figure it out as you make your way!
6. Be consistent
Building a great personal brand requires consistency. When you've chosen the subject you're talking about, or your subject is to stick with your chosen topic fairly regularly. That lets the people who follow you know what they'll get as they watch you.
If somebody follows you on Instagram for your amazing yoga tricks, and then your account gets filled with political rants, rants, local news, and all else under the sun, they will probably quit following you.
A second aspect of consistent is even more important. Keep showing up. Continue to show up. Many people want to build a good personal brand, but then go off the track after just a few weeks after a few weeks of testing.
The individuals who make the most of their personal branding are the ones who have long-lasting, steady image that is translated into client offers, job opportunities, and other great things.
7. Create your own network
Not the least least, make networking a part of developing your personal image. Meet the people who are in your community. Take time to get acquainted with each other. Promote the work of those who have content that provides value to your audience.
A strong personal brand can be more effective in the context of being plugged into the scene.
Your personal brand at work
The majority of this piece was dedicated to building your personal brand online, but all similar steps are applicable to creating your own personal brand on the job.
- Find your voice. Figure out what you want to discuss.
- Choose your niche. Become recognized for something.
- Pick your platform. It could be the social network, or your business is probably active on linkedin. You could also look at your company's magazine, email or even hosting regular meetings in the break room.
- Build the profile of your choice. Decide how you want to present your self and then create that profile.
- Begin to talk. Don't just wait until you've got everything worked out.
- Maintain your consistency. You will be famous as the one who cares a lot about one thing (workplace wellness, healthy work-life harmony, productivity, etc. )
- Build your network. Meet people across the office and present your business to the world beyond.
Conclusion
We hope this article has provided you with a comprehensive idea of how to construct an individual brand. The end of the day, building a personal brand doesn't require a lot of effort. It's just a matter of knowing who you would like to be and presenting yourself.
And if you want to build your own social space Come build it with Mighty. Our platform for cultural programming allows you to mix the world of community, education and even commerce. And with our Spaces that are flexible, you can add in activities like live events live streaming, profile profiles of members as well as discussion boards and chat and messaging. This is the ideal place to grow and monetize your own personal branding.