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How to create a Loyalty Program with the WordPress platform (7 Strategies)

Jul 7, 2023

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One of the easiest ways to improve your customer retention rates is to create a loyalty program. But, it's laborious. In addition, if you're technologically proficient, you might not be able to figure out where to start.

Fortunately, it's simple to create a loyalty program through WordPress. You can set up several levels and develop an points system that offers discounts for your most loyal customers, and much more.

In this article, we'll take a closer look at loyalty programs and the tools needed for creating one. We'll then look at seven methods to develop a loyalty program with WordPress. Let's get rolling!

An Introduction to Loyalty Programs

  • Reward new members for signing up for an account
  • Rewards members who renew the membership
  • Give students perks if they successfully complete the course or who earn more than an amount of points
  • Rewards customers who have returned and make another purchase

This kind of thing.

In regard to the last strategy, an alternative allows shoppers to earn points for every purchase.

Rewards could be any number of different items. They might include free products, early access to sales special coupons, points, badges, or anything else you could think up.

If you can boil it down to it, rewarding customers gives them incentives to purchase, renew their plan, or become a member.

In other words, loyalty programs can be profitable.

You could, for instance, make fun competitions and games to give your participants the chance to accumulate higher points. That way, you'll be able to make your business stand out from competitors.

However, rewarding loyal shoppers shows the importance of customer support. It's an excellent method to thank them and express your gratitude. As a result, you'll be better able to maintain strong customer relationships.

The tools you'll need for Creating a Loyalty Program

Before you get started for your first time, we have some basic tools that you can utilize to create your loyalty program quick and easy.

WordPress

WordPress is an open source content management system (CMS) that's ideal for creating and publishing media.

Because it's so easy to use, it also is the most used CMS around the globe. Therefore, you'll be able to install WordPress your self at no cost.

Once you've got WordPress setup, you can use it to create your own business-related website (and the loyalty program). Because WordPress is extremely flexible allows you to add blog posts and landing pages, as well as digital images, files, coupons, and much more.

Once you have installed WordPress it is possible to make use of plugins to enhance the capabilities of your site.

is pretty much the gold method of establishing and running an loyalty program with WordPress. It's quick and easy.

MyCred

MyCred is a game-based plugin that integrates seamlessly with . It allows you to build loyalty programs based on points, which are sure to entertain and engage your customers.

How do you create a loyalty Program with the WordPress platform (7 Strategies)

With everything you need to create a successful loyalty program, let's glance at the 7 easy (but efficient) methods to build a customer loyalty program by using WordPress!

1. Create Program Levels

An excellent method to develop the loyalty programme is by using different higher levels. This is called a tiered loyalty program.

There's no reason to be surprised that tiered loyalty programs are so popular, since they provide the benefit of a 1.8-times greater return on investment (ROI). It also allows you identify and categorize your top customers.

Tiered programs also have advantages of stimulating FOMO, which can motivate clients to take on the best standards.

Still, it's a good idea to make your plan accessible to everyone (at minimum, at a level below). So, people who aren't able to afford the money can still join.

Fortunately, with you can build this kind of structure for your loyalty programs with ease. In order to begin it is necessary to establish multiple membership options:

Users can upgrade or upgrade between levels of your program. It also makes it easy for clients to assess the different tiers and benefits.

For example, customers at the top of your program may receive bigger discounts, or receive more than free items. Lastly, it's a good idea to configure rules to restrict access to content on your website.

This feature is useful if you plan on offering premium content within your program for example, webinars, articles or classes.

2. Set Up a Points System

Establishing a system of points enables customers to gain recognition and receive rewards in exchange for their hard work. Although points are an excellent option, you could also want to award your members with ranks, badges, and more.

One of the reasons why it's so efficient is due to the fact that it will make your event more interesting and entertaining. You can, for instance, create leader boards where members are able to display how many points they've earned.

Plus, there are many different actions that can lead to points winning on your site. You could, for instance, award points when the creation of a new member or when an existing member is renewed.

3. Begin an Referral Program

Plus, it enables users to build intimate and lasting connections with your customers. In order to begin your referral program, you'll have to sign up with a service like Easy Affiliate:

After it's been installed, you can make use of Easy Affiliate to generate referral URLs for your participants. So, they'll share their custom affiliate URL to their referrers, and you can determine who is the person who actually makes a purchase or joins your affiliate program.

After that, you may offer members a commission, or a fixed rate fee per successful referral

In addition, if you're rewarding members with other methods it is possible to adjust the amount at "0". As an example, you could reward members using coupons and premium content as well as loyalty points.

4. Add Webinars to your program

If you are able to reward customers with monetary gifts and deals, you may prefer to offer something totally unique. You could, for instance, set up a tiered loyalty program that allows your most loyal customers have access to exclusive information.

If that's the case, webinars are one of the most engaging types of content you can offer. The format gives you the opportunity to inform and inspire your audience. In addition, the interaction with your audience of webinars also enables the creation of more intimate bonds with your audience.

It's also a highly flexible plan. Because you choose the date, time along with other aspects it's possible to choose the one which is most suitable for your needs. In the case of a social media influencer working a 9-5 You might want to do a live Q&A over weekends:

In contrast in the event that you're a leader in your field You may want to organize conferences too. In this scenario, you'll be able to record your presentations so that they're available at any time of all hours of the day. This will make it easier to your clients.

5. Start a Podcast for Members Only

The number of people who listen to podcasts has grown rapidly in recent years. In fact there were 82 million who were listening to podcasts during the year 2021. Furthermore, this number is predicted to grow to 100 million before 2024.

Therefore, a podcast might be a great option to add to your loyalty program. By enabling it, you can make the program so that the most loyal customers gain access to exclusive audio-based content.

This plugin is free which allows you to streamline all subscriber management processes and build a vibrant community. In particular, you could set up your loyalty program to ensure that once a subscriber signs to join, they'll join your show as a private subscriber.

6. Provide VIP Deals

Rewards that aren't monetary can be extremely productive, but you could prefer financial rewards to encourage customers to join in your loyalty programme. If distributing a commission isn't possible in your organization, you can always give exclusive VIP discounts:

Furthermore, to keep members interested, you could hand discount coupons when they accumulate an amount of points. Alternatively, you can give customers points when they move into the next level of the program.

7. Create an online Library of Resources

A resource library is an excellent way to organize and store lots of resources for your customers. If the content you have is easy to find, access, and browse, it creates an excellent User Experience (UX).

You might want to compile digital materials including webinars, ebooks, blog posts, recipes as well as checklists, guides and many more. In this way, when your customers log into their accounts they will be able quickly and easily to link with your resources:

For the first step it is necessary to create a customized web page in WordPress. This is the center for your customers who are part of your loyalty program, and contains all relevant information.

Conclusion

To recap, here's how you can set up a loyalty program for your customers using WordPress:

  1. Set up a points system by using MyCred.
  2. Start a referral program with Easy Affiliate.
  3. Include webinars in your schedule.
  4. Make a podcast for members only.
  5. Offer VIP deals.
  6. Create a resource library.

Are you having any concerns about how to create loyalty programs using WordPress? Let us know in the comments section below!