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How to create a Loyalty Program with WordPress (7 Strategies)

Jul 8, 2023

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One of the most effective ways to boost your customer retention rate is to develop incentives. However, it can be difficult to implement. Additionally, even if you're extremely tech-savvy but you may not be able to figure out where to start.

It's easy to build a loyalty system with WordPress. It is possible to create several levels of the program and then create the basis-based program that offers discounts for the highest-value customers, and so on.

In this post this blog, we'll take an in-depth study of loyalty programs and discuss the tools required to create one. In the next post, we'll look at seven strategies to design an incentive plan that integrates using WordPress. Let's get rolling!

An introduction to loyalty programs

  • New members are rewarded for signing up to create an account.
  • Renewing members can earn rewards if they renew their existing membership
  • Provide perks for students who enroll in a course or who get over a quiz score over an amount of points
  • Rewards customers who return to make a purchase

It's the kind of thing that happens.

In the case of the second method this method is a favorite one that allows shoppers to earn points on every purchase.

Rewards could be any number of different things. It could be an offer of free items or early access to special sales coupons, badges, points or whatever that you come up with.

In the end, when you boil it down to it, rewarding your customers offers them a reason to make a purchase, renew a plan or even join.

Furthermore, loyalty programs can be profitable.

For example, you could develop fun contests or games so you can give clients an opportunity to earn points. So, you'll be able to distinguish your business from rivals.

It's not just that, but reward loyal customers is a sign of the value of support for customers. This is a fantastic method to express gratitude as well as to express appreciation. At the end of the day, you'll have the ability to maintain good relationships with your clients.

The equipment you'll require to create a loyalty program

Prior to starting, here are a few useful tools that you are able to make use of to design your loyalty program swiftly and easily.

WordPress

WordPress is an open source Content Management System (CMS) which is ideal for creating and publish files.

Since it's easy to operate, it happens to be the top CMS across the globe. So you can easily install WordPress on your own for free.

When you've got WordPress setup It is possible to utilize it to build your own business-related website (and an loyalty scheme). Because WordPress can be extremely adaptable, it lets you make blog posts, landing pages and also digital photos as well as digital coupons, as well as many other.

When you've installed WordPress It is then possible to add plugins that will expand your website's capabilities.

It's pretty much the gold reference for establishing and managing an loyalty program with WordPress. It's quick and easy.

MyCred

MyCred is a gamification plug-in that seamlessly integrates . It allows you to create a points-based loyalty program which is sure to delight and engage your audience.

How do you create a loyalty program with the WordPress platform (7 Strategies)

With all the tools you require, let's take an overview of the seven simple (but powerful) strategies to create incentives for your customers by making use of WordPress!

1. Create Program Levels

An excellent method to develop your loyalty programme is making use of multiple premium levels. It is referred to as an echelon loyalty program.

It's no surprise that tiered loyalty programmes are very popular because they can provide the benefit of 1.8-times higher return on investment (ROI). Furthermore, they permit you to know and classify your top customers.

The tiered programs have also advantages of stimulating the feeling of FOMO that can encourage customers to go for the best standard.

It's still a great option to make your insurance accessible to all (at minimum, with a minimum of). So, those who are unable to afford excessively can still join.

It's good that you have the ability to develop this kind of program structure with ease. For you to start with the type of program you want to create you'll need to develop several choices for membership.

Users have the ability to upgrade and upgrade between levels within your program. This also makes it easier for customers to compare different levels of rewards and benefits.

For example, customers who belong to the most tier of your program may get better discounts and even get free items. It's also a good suggestion to create rules to restrict access to content of your site.

This is a great feature in the event that you want to provide premium content within your program like article, webinars or courses.

2. Set Up a Points System

Establishing a points system lets customers be recognized and get the rewards they deserve for their hard work. Although points are a great option however, it is also possible to give customers badges, ranks, and more.

The reason it is effective is due to its ability to help make your event more interesting and entertaining. You can, for instance, create leader boards in order that the participants show the amount of points they've earned.

There are a variety of ways that can earn points on your site. You could, for instance, be able to give points whenever the creation of the new member, or when your existing membership is renewed.

3. Establish a Referral Program

Additionally, it allows you to establish strong and lasting connections with your customers. In order to begin the referral process, it's necessary to sign up with an organization similar to Easy Affiliate:

After the program is installed, you'll be able to utilize Easy Affiliate to create affiliate hyperlinks to send your customers. This way, they can send their own affiliate URL and referrals while you track those who purchase or sign up to your affiliate program.

You can then offer members a percentage of the referral fee or a set-rate charge per successful referral

If you're rewarding your members through different methods, you may modify the amount to the range from "0". You can, for instance, offer coupons to members as well as premium material or loyalty points.

4. Include Webinars in your program

If you have the ability to reward clients with cash gifts or discount coupons, you could like to provide something distinctive. You could, for instance, establish a tier-based loyalty program where the top clients will have access to exclusive information.

If this is the case you should think about webinars as one of the most engaging types of content you can give away. They provide you with the chance to teach and enthral your audience. Furthermore, the live-in person nature of webinars enables participants to build more personal bonds with your audience.

It's also an extremely versatile approach. Since you can choose the date, time, day, as well as the other specifics it's possible to choose the strategy that's the most effective for you. For instance, if you're a social influencer media and you work a 9-5, you could consider conducting an interactive Q&A over weekends.

However, in the case that you're an expert in your field then you may wish to hold conferences also. This way you'll have the ability to record your presentations to be available at any duration. This makes it more convenient to your clients.

5. Create a Members-Only Podcast

The popularity of podcasts has increased dramatically in the past few years. Actually, there were more listeners was listening to podcasts during the year 2021. Furthermore, the figure will likely to grow to 100 million by 2024.

Thus, a podcast can make a great alternative for a loyalty program. You can set it so that your most loyal customers can unlock the exclusive content that is audio-based.

This is a free plugin that lets you automate all subscriber management procedures and build a vibrant community. For instance, you can create a loyalty program so that, when a customer signs up and joins your podcast, they'll automatically be added to your podcast as private subscriber.

6. Provide VIP Discounts

Offering rewards without monetary value could be extremely effective, but it is possible to provide incentive payments to encourage your clients to sign up for your loyalty program. If the cost of commissions isn't feasible for your company You can still offer special VIP benefits:

To keep your members active to keep them engaged, you can give out discounts when they accumulate a number of points. Additionally, you could award customers when they progress towards the next phase of your program.

7. Design the Resource Library

A library of sources is an excellent method of managing and storing a lot of resources for your users. When your content is easy to find, access, and browse, it creates an outstanding user Experience (UX).

It is possible to create electronic materials like webinars, ebooks and blogs and recipe articles, as well as recipe checklists and guides as well as many other. In this way, when your customers log into their accounts, they'll be able to quickly and effortlessly to join all the tools you've got:

For the first step for the first time, you'll have create a custom web page in WordPress. It's the hub for the loyalty program's members, containing all of the necessary information.

Conclusion

In case you want to know the basics, here's how you can make a loyalty programme for your clients using WordPress:

  1. Establish a points-based system with MyCred.
  2. Begin a referral programme by using the Simple Affiliate.
  3. Incorporate webinars into your programming.
  4. Start a private podcast.
  5. Offer VIP deals.
  6. Build a library with resources.

Are you concerned about how to create an incentive program with WordPress? Let us know in the comment area below!

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