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How To Create A Promo Video For Your Online Course

Jun 13, 2024

The method that works most effectively for your particular class will depend heavily on the content of the course as well as the target market you're targeting but regardless of who you're trying to enrol into your course, there's a aspect that could boost the effectiveness of your marketing campaign that is the use of video marketing. It's a great ways to reach and engage with online users.

If you are new to video, this might appear impossible, but don't worry! If you have the right tools with a little guidance, you can create videos that accurately reflect your course and capture the interest of your targeted public. Let's explore the essence of video marketing, and why it has become useful device.

     What is the purpose of video marketing?

Video marketing is using videos in your marketing. That's it! It's incredibly easy and successful. It's very simple and extremely effective. promotional videos is a kind of video that has been designed for marketing a specific product, event, and, in the case of your - an online course. Promo videos are usually short (ours tend to be around 15 seconds in length) and have just one main objective on registering fresh students as an example.

To be honest it's not new to use video in marketing. People have been using video for a long time. What sets today's market apart isn't necessarily a new technology for video It's the social media. Facebook, Twitter, Instagram, LinkedIn, Snapchat--these are all social media websites that give a (relatively) innovative means for users to communicate and remain in contact. Since the various social networks are available in applications that are able to be downloaded on phones and tablets Users are able to access them at any time and at any place. This means that your program has the possibility to maintain the constant connectivity to your intended group.

     How has social media changed the world of video marketing?

As well as revolutionizing how people interact with one another, social media has changed the ways you interact with people in the people you want to reach. Contrary to radio and television the social media channel is never inactive. Additionally, the number of users that video advertising through social media has the capacity to connect with is staggering. Think about it:

     Does the benefit the video marketing can bring is worth the effort it takes to create it?

Short answer: 100% yes. For a fuller answer, we'll look into the reason the intended audience for your course could be well-served by the video marketing strategies that you use:

  • When you make videos with top-quality content, you can create a connection that is emotional with your course's target participants. Videos can bring out brand attributes that really appeal to your audience as well as viewers of the video might think they are more aware of the brand's image than they would have if they were to read it in written format. It is important to consider this for courses that are part of the company you run.
  • Video is easier for people to digest than text. Because it provides an element of visual that viewers can concentrate on the video, it can convey your message in a simple digestible way that incorporates both audio and sight, making the message more remembered.
  • Utilizing video marketing could boost the likelihood of viewers to buy the product advertised. It means that they're more likely to sign up for your online training.

If engagement with targeted audience members is definitely the aim for all marketing videos however, it's equally important to look at the technical aspects of marketing via video to determine the best way to get people involved. It's true that you won't build a rapport with your customers if they don't see your content. Below are a few ways video marketing can add an additional value to the promotion of your course by getting your message to a larger quantity of individuals:

  • The majority of people share information they find fascinating via social media. Video content can be a great method to share the message. When you create video marketing content that provides value to the people who are your customers and they'll eagerly show the video to their friends, family, and professional networks--and they will most likely sign up for your online training course.
  • Because video marketing doesn't require costly equipment or laborious editing, it can be utilized to advertise your business in real time (it's quicker to create videos than certain blog content!). In reality, it's feasible to make a promotional video that is posted in just minutes (not hours) meaning that it is possible to continuously create video marketing material that is interesting, relevant and stimulating. This results in content users would want to post to social networks and to share it.
How to create a promo video for your online course | Julie Ball |

     Can video marketing keep your course relevant?

In addition to the benefits of using video marketing we've mentioned, there's another important reason why adding videos into your school's marketing strategy is a good concept: relevance.

With the advancement of technology throughout the years, companies are required to stay current with the latest advancements to remain current in the eyes of the people they want to connect with. Video marketing is one more step in the grand scheme of technological advancements as well as techniques for marketing. In reality, Cisco predicts that video is expected to account for 69% of all internet traffic in 2017, and Nielsen estimates that 64% experts expect that video will be an essential component of marketing strategies.

These are the steps that I take in putting together promotional videos:

STEP ONE: DRAW A PLAN

It's essential to put a strategy in place before you spend an hour or more making your video.

  • Select the goal that your content will achieve. What steps do you want your viewers take as they view your film? Make a note of it! Be sure to be in good health before you proceed.
  • What's the information that you'll have to incorporate into your video? Include specific photos or video videos you'd like to incorporate.
  • What are you looking to include? Offer specific promotional or event details, coupon codes or calls-to-action.

STEP 2 PRODUCE

The majority of people are stuck because of insufficient tech knowledge. It's not necessary to have tech expertise now! We make all of our promotional videos using smartphones.

  • Choose the ideal location to create the video. Make use of the top applications for creating stunning videos within 5 minutes or less. The top five iPhone video applications are Quik, Legend, Stop Motion, Flipagram, Ripl and Boomerang. Some are completely free while other apps are cost-free. A lot of templates even come with them, meaning you don't have to "design" any thing. If you're not an expert in technology, Try Flipagram at first, as it's a simple slideshow.
  • Upload your photos and text into the app you prefer. Use only your own photos or those you have the rights to utilize. Make sure you don't copy images off Google!
  • Want music? There are apps with built-in musical beds that will convert your video to stunning sound. However, keep in mind that the majority of the music you own within your iTunes library have copyrights. That means you may be penalized if you decide to incorporate the music in your film without an authorization to use the clip. (i.e. you could get sued and your sound could be censored or your music could be removed from social media - gaaaahhh!) The most reliable place to purchase audio or sound effect is The Audio Jungle.
  • Once you're done your video your camera roll, or upload it directly via the application.

Keep in mind that if planning to share your video on Instagram, it must be between 3 and 60 seconds in length. Be aware that attention spans can be very short... so make sure that your video is brief.

If you wish for your video to look good across all devices, go to a square-cut cut. In this way, everyone isn't required to flip their phone to watch the video.

Here's a sample video that promotes an online course that I shared on Instagram (about 15 minutes):

Course Promo Video Example

STEP 3 3: PROMOTE

  • Share your video on your social media sites by including a brief text message and an URL. Inform your followers what they should do. (i.e. to reinforce the video's call-to-action)
  • Include the video on your YouTube channel, and integrate the video into blogs, guest posts on blogs of other sites, or in guest posts.
  • Make use of the video whenever you're email marketing.

Are you ready to make a promotional video for your course to make it more visible online?

Promo videos are an effective method to increase the number of students enrolled in your course. By using the apps mentioned above it is much more simple than you imagine. Give it a try and see the engagement on your social media increase!

If you have questions concerning creating a video to advertise your online courses, you are welcome to post them in the comments section below. Get my Video Planning Worksheet to help you plan your next video!

Julie Ball is the Founder of Grow Web Marketing, a marketing firm that aids female entrepreneurs grow their business as well as their branding and image. If you want to learn how to make videos of the highest quality for your business without spending the money, you should take the class she offers Easy Video Marketing for Small Businesses.

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