How to Create Your Blog Page to Maximize Conversions
Adding a blog to your membership site is not just a way to attract many more members, but it could help increase the number of new members signing up.
Contents Toggle
- How to Create a High Converting Blog Page
- Ensure Your Website Has a Trustworthy Design
- Create A Separate Landing Page
- Don’t Be Afraid To Ask Or Tell
- Give Your Visitors A Few Different Options
- Final Thoughts
When you make an update to your blog on your website this gives your targeted audience another way to find your website's members through Google.
However, if you haven't improved your blog's page to get higher conversion rates, the additional traffic could be going in vain.
So to help you make the most of the visitors that visit your site, we'll explain in this blog post the best way to make your blog's pages optimized for ultimate conversions.
How to Create a High Converting Blog Page
Are you engaged with the field of content marketing by publishing informative posts on your site which are targeted towards the people you want to reach, but you're not seeing the increase in new member signups you were expecting?
Your blog could benefit from some optimization.
Below are a few suggestions for optimizing your blog page for better conversion.
Ensure Your Website Has a reputable design
It's crucial to ensure that your blog and your overall membership websitehave a professional and solid design.
Thankfully, this doesn't have to be boring or corporate. And depending on the content of your membership website, you can have some fun with its design.
For example, if your site's focus is training your customers to be successful in their preferred extreme sports, a bold and stylized style may be the right choice.
If your website provides career guidance to future lawyers, you might need to tone things down a little.
Either way the membership website as well as its blog must feature a top-quality layout that provides them with a reliable design. Make sure your website appears to be an appropriate place for handing over payment details in exchange of access to the website's content.
Once your site begins appearing more professional You will notice that many of your customers want to sign-up and join.
Make A Landing Page Separate
A blog is a great way to draw new users through increasing the search engine visibility of your site on the search results, and providing your current audience with the opportunity to post content on social media.
But, it may not be the most effective conversion tool for your membership business.
After all, the primary goal of a blog is to present your blog's content in a format that is easy to read rather than selling memberships.
With that in mind you can create a web page landing page which you can direct your readers of your blog could help you achieve higher conversion rates.
The majority of landing pages consist made with the sole purpose of generating leads or sales. Therefore, in this scenario, the landing page would concentrate on explaining the reason how visitors can sign-up to join your membership plan.
To increase conversions, these pages often are free of distracting or unneeded features, such as links to other content within your website. The only thing that can be taken is to register or press the back button.
Some WordPress themes have template landing pages. So there's an easy way of adding the template to your site.
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You could, for instance, make a landing page which presents different offers or content customers based on their level of membership.
If the visitor is already a member for free They may see an exclusive offer to upgrade to premium membership.
If the person is not a member at all, they might be shown the testimonials of members, exclusive previews of content and other incentives to join.
Making use of the Beaver Builder add-on in this way not makes for an extremely specific landing page. It also ensures a cohesive and compelling experience for the user which can dramatically increase your conversion rates.
By tailoring the offer and content to each visitors' needs and interests by adjusting the content and offers to individual visitors' needs and interests, you're establishing compelling and successful path to convert guests into avid members.
Alternatively, if you would like a basic landing page, there are available for free or premium tools out there that can help you launch professionally-designed pages in a matter of minutes.
Whichever method you choose for adding a landing page to your website and creating one that can funnel your visitors to via your blog can increase the conversion rate.
Don't be afraid to ask or Tell
While some of the visitors to your blog page might join and be members with no prompting, the majority people will need a gentle nudge in the proper direction. A few may even require to be told what to do next after arriving at your blog and reading an article.
Therefore that you must incorporate calls to action on your blog and throughout your site. If you're unsure of your preference, and what works best with your audience, calls to action could come in the form of small text links, or important buttons and banners.
Your selected WordPress theme could provide you with tools for inserting buttons and other call-to-action elements within your blog posts. However, should it not an application like Ultimate Blocks will be of help.
Include eye-catching buttons on your blog post in addition to at the end of articles that lead readers to a landing page, or an application form to join your website. So, readers are able to easily perform actions that are in accordance to your business goals.
Provide Your Visitors With Several Different Options
Although the purpose of your blog page might be to increase users to sign up for your membership website, not all of your readers will want to sign up right now. Some suggestions suggest that the average customer will visit a site multiple times before deciding to purchase.
To avoid losing those prospects for good, it's well worthwhile to have a plan which allows you to stay on top of them until they're ready to sign up.
A way to accomplish this is to give readers the opportunity to subscribe to your newsletter instead of registering as a member then and there.
It might be great to convert all of your visitors into customers, giving them the option of taking another step allows you to be proactive and nurture your leads more effectively.
Final Reflections
I hope you've got some ideas to help you make a highly-converting blog for your membership site.
Ensuring your blog and membership website has professional designs is an essential first step in the growth of your company.
Then you might want to look into creating a converting website that you can point the readers of your blog to.
Being proactive and asking -or tellingyour visitors what steps they should take in the next step can boost conversion rates too.
Remember that some of your visitors, especially first-time visitors, might not be ready to register today. They may however have the opportunity in the future. The creation of an email list these potential members can join gives you a way to keep in touch with the people on your list until they are ready to sign up.
How will you design your blog's website to ensure maximum results? We'd love to hear from you by leaving a comment below.