How to design winning product Pages for Fast Growth

In the majority of online stores as well as ecommerce websites, your product pages are also your sales pages. These are the pages that turn your shoppers from possible clients into actual paying customers.

Great product pages make your products look like, sound, and even look like something that buyers would love to buy. It is easier to decide to make an order.

In this post we'll show you some fantastic examples of design, find out how to create the best product pages, and see how a few improvements can increase your sales and revenue.

The reason for product pages

The pages on your product must deliver everything necessary to convince customers to make an order with you, and not move to another site.

A good product page can do four things. They:

• Inform Internet users require details that answer their questions and tells them if your product will meet their needs or solve their problems.
• DelightCustomers are looking to be thrilled with the promises that your product will deliver.
• Relax: Shoppers want to feel confident that they are buying something of high quality, by a firm that promises to be able to treat them with respect.
• Simply:Shoppers need to be capable of proving their purchases, either within their mind or for anyone else that might have an view.

So, let's look at how to create products pages, and what are the most important factors to providing a fantastic online shopping experience, which results with five-star reviews as well as repeat customers.

Twelve essential elements for the design of a successful product page

1. Quality product photos of the products

In a brick-and-mortar store the customers may pick up a product, read the instructions or ingredient list, look at the label, and look it up against other products. In an online store the product must be as close as possible to the in-store buying process.

It all starts with top-quality photographs of your goods.

In the case of clothing, it's better to showcase the person wearing it, with images of different dimensions if you can and appropriate. If you are selling other items, snap multiple product photos from a variety of perspectives, and let the shopper to click on different angles.

Marey.com is an online retailer that sells a wide range of water heaters, as well as other technology and other equipment. Their pages on products permit potential buyers to see each item from different angles, see the item from a close distance, as well as review specifications, features, and other product details.

Taking great images takes time and dedication. The lighting must be good and a suitable setting the plan of the way you shoot every product as well as a high-quality camera.

2. Write compelling product descriptions

The top descriptions of products don't simply describe features and specifications about the item. It's not just a matter of repeating everything that's printed on the labels.

The most powerful description is the one that enable the shopper to be able to feel and experience the advantages of consuming or owning the product. How will it make them feel? What will it do to simplify their lives or more simple? According to the old saying, you don't buy the drill simply because you'd like a drill. You buy a drill for the reason that you need to drill.

Focus on the benefits, not just the features.

So it's about benefits, not the features. Benefits focus on outcomes. What is the result when someone purchases a particular item? That is why your descriptions must focus on your value proposition.

For instance, wrinkle-free clothes are a popular feature. Why should we be concerned?

As wrinkle-free clothing is more attractive it makes a better impression on a date, at the job interview, social gatherings, or at school. Also, it eliminates the necessity to iron, reducing time and effort, leaving you up to do things you like. Just listing "wrinkle-free" as a feature without saying much further about it, will not make an impression on most customers.

Be certain

The product descriptions will also eliminate doubts. Be aware that the pages must to prove the value of the purchase as well as provide reassurance to the buyer. Doubts come from objections.

What are the factors that make potential buyers hesitate to buy something, other than the price? Your descriptions need to take care to answer objections.

Be succinct

What does this all mean? Does it mean you must write long descriptions of products?

Not necessarily. When you do it well it is easy to rewrite your benefits as features, and you can fit many of the most persuasive details into the same bullet points.

Its Roadie 2 is among the most impressive product page examples. It packs plenty of details on one page, however the main reason is its short, sweet, and sits right near the top, "Makes Tuning Easier & Speedier."

Then on the next page, you will find a list of technical aspects however, each feature is followed by additional information on what the advantages of this technology are. One example is "OLED Screen with Built-In User Interface."

Directly below that line? "For simple selection of instruments and tunings. Invisible when off, illuminates beautifully after turning on Roadie."

The site does an excellent task of listing all the important features and immediately communicating what they mean without taking up space or irrelevant details.

3. Use product videos that bring items to life

In their heyday, infomercials typically resulted in millions dollars of sales due to their ability to demonstrate products. Watching that incredible knife slice through tomatoes right after you were watching it cut through a steak made of T-bone - with the bone in it - was all it took to convince you that you absolutely needed to own the knife.

If your products are suited for demonstration, go beyond images and include videos of the product on your page. This isn't as hard as you might think, but the reward is well worth it.

4. Incorporate product information that consumers want to have

Every product page needs some factual information to go with it. What size is the best fit? Does the part integrate with the other components I already have? What are the measurement? What are the components?

Whatever the product, be sure to provide all necessary information to ensure they're purchasing the right item. This will ultimately result in fewer inquiries for sales representatives, a lower return rate as well as happier customers.

For example, DVO Suspension sells a variety of bicycle shocks and associated equipment. This page includes detailed specifications that riders need to be aware of to be sure this product is compatible with their bike. If not it, then the site also suggests alternative shocks to investigate.

5. Show product pricing and inventory levels

One of the worst parts about online shopping happens when you have to hunt for the price - and it's a simple thing to include on the page of a product. But with all the other information that visitors will see, you need to design the site so that it is difficult to overlook.

Large text, different colours, various fonts, and repetition are some of the tools you can make use of to ensure that no one gets confused about the price.

If your stock is empty or out of a product, you need to include this information on your webpage for the product so that customers aren't tempted to buy the item only to find out they have to wait for months or weeks to receive it to replenish.

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For example, Offerman Woodshop creates custom wood furniture, among other items. This page contains two tables. Prices are listed, making them impossible to overlook. In the moment of post, one of their tables had an "sold out" graphic included in the image of the table, telling those interested in purchasing the table to wait until they can purchase it.

6. Make use of a configurator for your product, in the event that it is applicable

As an example, Cocktail Crate lets shoppers pick any three mixers that they wish to purchase for a set price. The product page guides the buyer through each option until they've finished their three-pack.

7. Incorporate social proof

Reviews and testimonials continue to be very effective for achieving the third objective of the product's page: assure the customer that they are receiving a great deal and are working with a trusted brand. That's why social testimonials are so efficient and essential.

on a website's product pages reviews from customers as well as social proof may come in many kinds. Video testimonials are especially effective as they dispel doubts that the testimonial was generated by a bot, or AI tool.

It is also possible to incorporate star reviews on your website pages and also user-generated content from social media like images of rave reviews, or pictures of people using or using your products.

Woof & Wiggle does a brilliant job showing real reviews of customers with five-star icons andfurther confirmation from reviews in popular media outlets. This is a powerful, spicy, proof-building masterpiece.

How can you beat that?

8. Special incentives for closing the sale

Remember - the job of a great product page is to promote the product. Product descriptions and details are crucial as do price. In some cases, shoppers require a little extra incentive to get past the line to make an order.

If you are planning to make use of sales incentives like bundles, free shipping, coupons, discounts for first-time customers discount prices on purchase in bulk, buy-one-get-one-deals, or any other special offers, be sure to include them prominently on the website for the product.

The product page offering bracelets since April Soderstrom has a note at the bottom that informs customers they are entitled to a 15% discount for purchases of more than $200 as well as a coupon code.

9. Make sure to include product suggestions

Premier Guitar, for example offers an collection of other related products in the lower part of the product pages.

One use of product recommendations is to help shoppers find the right product if the product they're currently considering isn't a good fit for their requirements.

Another use is to supplement the items that someone already bought by purchasing related or additional objects that can go to it, like the hat that is paired with some clothing, or an additional flavor of the same food product.

10. Add-ons to the product, such as gift wrap

Many times, it's the tiny extras, personalization and touches that make a purchase for your customers, especially when the item is an item that is a gift. The option for them to personalize their message, add gift wrapping, as well as other special features when they purchase your product makes it much more likely for them to shop at your online store.

You can also enable customers with the option of selecting colors using an array of photos from the product You can also alter the pricing according to their choice.

Here's an example a product page of Rosery Flower Shop offering add-ons to one of gifts. Take note of how every add-on comes with a cost so that there's no confusion and surprise.

11. Offer customer support such as live chat

Some customers may have simple inquiries that require to be addressed right now. Live chat is an instant and simple solution for customers. If your ecommerce website traffic volume is high enough to justify the use of this service live chat, it's an ideal alternative to the product page that will allow you to close more revenue.

It is also possible to include telephone and email support, and this too could be included on your product pages.

It's essential to place these details on the page and not just the checkout page because there may be a need for a customer to have a query answered before adding an item to their carts and then they don't get to the checkout page in the first place to begin with.

12. Include FAQs for more complicated products

If your customer service department keeps getting asked the same questions about the same product, it may be a good idea to address them directly on the website for the product.

A FAQ page may not be the ideal solution, because some people don't even think of looking for one and there's a good chance that queries about specific products would be resolved there.

If it is you think the item is suitable for your needs and will benefit your customers, answer common questions about a specific item on the product page.

How can you build pages for products using

If you've figured out what you should include on your pages for products, you're ready to design them with .

1. Include product details on your WordPress dashboard

For creating a brand new product you must log in to your site and go to Products and then Add New. Then, you will be able to open the product's page in a blank format, where you can fill in details for the item. We'll go over the choices each one at a.

Include the title of your product and long description

Then, at the top of the page, you'll see an unfilled field that you can use to write your title for the product. If possible, keep this simple and concise.

Below the title, there's the large text box that allows you to fill in a lot of details and details. The text appears under the most relevant info about the product. You'll need to put all "extras" there for customers who want to learn even more. Try breaking the long pieces of content with bullet points for a more easy to comprehend.

Choose your product type and determine your price

Under the description, you'll find the Product Data box. At the top of the box is an option to select the type of product.

As a default, you are able to pick between

• Simple product (an item that has no options)
• Product that is part of a group (a product that's part of the collection)
• External/affiliate product (an product that is advertised on your website but sold elsewhere)
• Variable products (an product that can be customized such as color or size)

It is also possible to check boxes to see if you can download or virtual products. Virtual items aren't delivered to customers, but comprise items such as services. Products that can be downloaded aren't delivered, but they are delivered via digital download for customers. This includes photographs and PDFs.

In the Regular Price box, you can set the cost of your product. It is also possible to make a Sale price selection if the product is on sale Click Scheduleto determine a start time and finish time for the sale.

Set your inventory levels and provide shipping information

Go to on the Inventory tab to the left. You'll see settings for the product SKU as well as inventory levels. Also, you can set the threshold for low stock, allow backorders and much more.

Click the Shipping tab. In accordance with how your established your shipping it is possible to add dimensions, weight and the class of shipping for the product.

Include cross-sells and upsells

As we mentioned in the past It's a fantastic way to increase sales while providing a better user experience for your shoppers. Click on the Linked Products tab to get to work.

You can then select upsells (items which are upgrades from the current one) and cross-sells (items which are comparable or go with the current item). These can be selected by product, which gives you full control over what the customers see.

Attributes are a super helpful method to categorize products and add information about the products, which will make shopping online more enjoyable.

Lambright Flooring, an online provider of wood flooring, adds attributes for information like the wood's color, thickness, width and many more.

Not only can customers filter through these features on archive pages, they can also view all the information at a glance from the page of the product.

Write a short product description

Scroll down to see the Product brief description box. This information sits beside the images. It should be concise and to-the-point because you don't have much space to work in.

Include your most important product information here, keeping your mind in mind the suggestions that we gave previously. Discuss the primary benefits of the product as well as any other information essential that buyers know in order in order to make a purchase. In addition, you should include additional details as well as data within the lengthy description, which is located below the product.

Add product images

On the right-hand side on the right-hand side of your page you'll see an option to select the product's image. This is where you'll choose your primary image that will be the most prominent image you can use that appears on the product page. This picture will also be displayed on archive pages for that item, so ensure that it's representative of the item.

The Product gallery selection is where you'll place additional images to your site viewers can look through. Here you are able to add a variety of sizes, angles as well as colors. for the item.

Choose product categories and tags

Categories for products and tags to categorize your items, making things simpler for clients. Subcategories and categories are the primary way you'll be able to arrange your items.

As an example, for instance, you could include a category for T-shirts, including subcategories that cater to adults, kids, and babies.

You can also use tags for organizing, but it's not possible to make hierarchies. If you're selling graphic tees, you might have tags for "cats," "superheroes," and "vintage."

If you're satisfied with the design, hit "Publish" and add it to your website!

Modify the template for the product page

If you're using the block theme, you can also alter the template for your product pages with blocks. It's a quick option to modify the entire product page at once without having to modify any code.

On the WordPress dashboard, select Edit - Appearance, after which you can select Templates. Select the single product template.

The default template comes with the Single Product block, which shows all the information for this item, which includes the name, description pictures reviews, similar items, etc. You can also add other blocks on the page for a completely customized, attractive design layout for your product.

As an example, you may want to add to your Instagram feed that works as a social proof source, showing happy customers using your products. You might want to incorporate an informational notice on the shipping policy you will be able to modify across the entire store. Maybe you'd like to display a grid of your top selling products at bottom of each product page.

For this, select on the +icon located at the top left to open the Block Inserter. Choose the block you'd like to include and then drag it under the Single Product block.

In this example there's a hand-picked block of products. Choose the block, then open the Settings panel on the right-hand side. Here, you can edit the way that the block appears and performs. This means that you are able to alter the amount of items shown and the info that appears on screen, the order they display in, and much more.

When you're done, hit the blue savebutton at the top right. Now, you can see your changes reflected across all of your product pages.

Install and configure all extensions that are required.

There's a myriad of extensions you could utilize to tailor your products pages, some of which we've already touched on in this post. Let's look at some examples:

All you need to do is download the extension that you'd prefer to install through the Marketplace Then, go to the Plugins tab - Add New in your WordPress dashboard. Next, select Add Pluginat the top. Add the extension file that you downloaded. After that, turn on your brand new program.

Each extension comes with documentation to guide you on how to set up and then use the extension. If you've got some questions, get in touch with the support team.

How do you get your product pages to be seen

Make sure that your website's pages are discovered by the right people is one purpose of the process of search SEO (SEO). While much of your ecommerce web traffic might start via your blog and homepage posts, some of your most high-value traffic from your most likely customers ought to direct them onto your product page.

Here are the biggest aspects of SEO that you can work on:

• The keywords on your page for the product copy
• Subheadings and headings
• Pictures
• URLs
• Speed of the site

We'll discuss each briefly, and we'll include extra resources on specific topics.

Keywords

Keywords are the terms your intended audience will use when looking for products you sell. Through a little research on what people are looking for and the terms they're using to search, you will be able to determine what types of phrases you should include on the pages of your products.

After you've identified that you want to include keywords, make sure you include them in your page descriptions. That doesn't mean you must try to force them into each sentence however, you must take note of the opportunities to show the search engines that your site includes information relevant to that key phrase.

Subheadings and Headlines

Search engines such as Google and Bing concentrate on headings and subheadings because these tend to reflect the content of the webpage.

Make sure to be aware of the way you structure headings and be sure to naturally include keywords whenever possible.

Avoid large chunks of text and also the use of too many paragraphs in one row. Separate them into subheadings. It is recommended to do this to serve two purposes. First, it serves the readers, since it is easier for them to comprehend your text. Second, search engines look at subheadings that contain keywords.

Pictures

Images of products can aid in Google's rankings? Absolutely! Images contain metadata related to them. The metadata is what search engines consider when determining the topic as well as the page's quality.

The result could be the images appearing in the image search results of platforms such as Google and Yahoo, which could generate visitors.

URLs

As with headlines and subheadings the URLs of your product pages are another very important place to include keywords.

Here are some tips on creating URLs for product pages:

• Be careful not to make them too lengthy Focused URLs are more effective. More than 10-12 words is not a good idea.
• Do not use filler words such as to, a, or the like - use terms that are relevant for the product page. URLs are not the place for complete sentences.
• Make sure you include your most important keyword first in the URL, if you can.
• Separate the words using dashes.
• Do not fret about capitalization.
• Make sure not to utilize URLs you've used before in the past, and you shouldn't use URLs that are too similar, either.

Speed of the site

The first place to start is with improving your image quality, as overstuffed images are among the most common causes of slow web sites. In the case of online retailers there is an obvious one, because product pages tend to have a lot of images.

Jetpack offers a variety of efficient performance tools which include a cost-free CDN. The Jetpack Boost plugin takes care of key efficiency tasks such as lazy loading images, optimizing CSS and deferring the use of non-essential JavaScript.

Other methods can be used to attract traffic.

It is possible to draw natural traffic and are able to attract targeted traffic. Optimizing your search engine to lead to higher rankings means you will show up in natural search results for greater results. This, in turn, will result in organic traffic. Every click is completely free however, it requires some time and effort to reach rankings for valuable keywords.

The paid traffic is immediate however, every click costs a cost. What's the difference? Let's look at both.

Paid traffic

It's also a good option to test if any traffic resulting from specific words will actually result in sales. If this is the case, you'll justifiably justify the cost and effort needed to ensure that the term is targeted for organic rankings.

Organic traffic

Social media can be extremely effective and can be utilized to build and grow an audience that is loyal. If you've got the time to spend on it, you can make use of it to attract an increase in warm visitors - your target audience - to your online store.

Direct mail

If you serve a local location, you may send out postcards to draw people in that area to your ecommerce store. This method can be highly efficient as it eliminates of the internet's distractions that compete to grab people's interest.

You may also be able to make use of coupon mailers which continue to work well in certain companies. Be aware that if you're using anything in the mail your goal is to encourage people to go to your website. So your marketing must clearly define how potential customers can reach your company, how they can find you and where they can buy from your company.

In all print advertising - and do not print it in tiny fonts in the corner at the bottom. Include your contact details. Make a specific offer so you can track the success of your campaign.

FAQs about building product pages

What is a Product Page?

A product page offers a specific product in an online store. It identifies the product and gives information to help buyers decide whether they would like to buy it. The customer can add the item to their cart and visit the checkout page to purchase it.

What is the most important thing to include on the page of a product?

A product page should ideally comprise the following information:

• The title must contain the brand name
• An item description that outlines the benefits of that product
• Additional details and specifications that customers might require to be aware of
• Product images
• Customer reviews and other social proof for that product
• Related products that are recommended
• Pricing information
• Contact details or live chat to provide customer support

How do I create a product page design?

There are several methods to organize your product pages. There is a template for your product in default. Additionally, the themes you pick determines how your product pages appear.

If you want to add a brand new item you need to visit Products - Add Newin the menu on your WordPress dashboard. In there, you'll be able to complete all of the item information, and upload it to your website.

In the case of a theme that's block You can alter the appearance of your product layout of the page without having to modify any code. Go to Edit - Appearancein your dashboard. Click templates,then choose the Single Producttemplate. Then, you can add and edit blocks to make a customized product page.

In addition, you may use extensions to modify your product design. For example, you can add videos, product-specific FAQs as well as customization options and other options.

You'll find instructions for all of these techniques earlier in this blog post.

How do you write an online product page?

Begin by studying the features of your product, then utilize them to figure out the benefits it offers for customers. Write your product description around features - the desired outcomes the customers will experience after purchasing your product.

In the next step, you should list every detail about the product that a customer might need to know. Take high-quality images. Consider creating a product video, too. Choose a cost. Create a headline that will promote the item and draw online traffic. Write detailed descriptions. Incorporate your value proposition. Gether social proof like testimonials. Later, create your page.

What is the purpose of a web page about a product?

The purpose of a product page is to sell the item. Its goals are to:

1. Give shoppers the information they require to take a choice.
2. Make an emotional connection that speaks to their needs and needs.
3. Assist them in ensuring they're dealing with a the best company available and it's a top quality.
4. Help them justify the purchase to them with convincing reasons for buying it.

What can I do to improve my product site SEO?

The process of improving your product's SEO takes place with time as you implement targeted changes to your content. Beginning by identifying the primary keyword and any relevant secondary keywords. Include them for your headings, subheadings along with URL and content, as appropriate. Create alt texts for your product images. Also, expand the written material, since the more information you have does better job attracting traffic through search engines.