How to Embed Videos on Your Site (from Wordpress to Wix) |

Aug 26, 2022

We're all probably conscious of the benefits of video for marketing -particularly when it pertains to ecommerce sites. What you might not know what to do is to get video onto your site in a way that can extend the duration of your website and boosts conversions during the process.

If this is the case for you then you're in the right place. This guide will provide all answers you'll need for learning how to embed videos on your website. Let's dig in.

Why do you embed videos?

Google Analytics data shows that customers who convert experience more than 10 times more than the typical time spent on the site. The longer visitors are staying on your website and the more chance your site has of making a sale.

It is important to be trying to keep users visiting your site (and active) for as long as feasible. Video on your site is an excellent way to enhance the average duration of your session as well as increase your conversion rate by a significant amount. For example, Marketer Blake Aylott observed a 100% increase in time-on-page after adding a single video to a client's homepage.

In addition, people who see product videos are anywhere from 64 to 85 percent more likely make a purchase. Embedding video to your site will be an easy choice when for boosting conversions.

Embedding videos vs hyperlinking or uploading videos

From a perspective of powerful video could be in your data analysis and website, it's time to incorporate a video to your site. There are three choices:

  • Directly upload the video to your site
  • Link out to the video
  • embed the video

Then, how do you determine which one you should use? Directly uploading the video can make your site slower. We've all heard about how slow your site speed can spike the bounce rate of your site You don't want to take this approach.

If you embed videos on your site the viewers are required to leave your site to watch the video on a different tab. The process diverts visitors from your site and defeats what the point of video is for extending the time on your website.

The way to embed a video can be the most beneficial option for both. It's the Hannah Montana theme song* If you embed a video, it appears on your website as if it were uploaded, but you don't have to worry about the speed of your website because it's located somewhere else (like in the case of). This is the best method to attract users to your site and to keep them there.

The benefits don't stop there, however. Below are some additional reasons why you should embed videos on your site:

  • SEO. Embedding video provides you with the chance to enhance your title, description, and transcription.
  • Storage and bandwidth limitations. Because your video is hosted on another site it doesn't need to be concerned about eating the bandwidth of your website or storage.
  • Video quality. If you host your video on platforms like YouTube, each video is optimised to provide the best possible viewing experience dependent on the internet connection.

How to embed videos?

Understanding about how you can embed video is a breeze. What you must do is follow the steps outlined in the following article and you'll be on your way to embedding the first video you've ever embedded. As a shortcut go through the video tutorial to familiarize yourself with the process.

Step by step: how to embed your video

  1.     Click embed or share

Hit embed on your video settings or hit the Share button (the tiny paper airplane) on the video player itself.

how to embed a  video
  1.     Cut and paste the embed code onto your site

After that, press the embed button and paste the generated code on your web page.

  1.     To share the videos straight from

If you are directly embedding your video on any social media site it is possible to use social media buttons as a shortcut for embedding videos onto your preferred platform. Just remember to copy/paste the new embed code to allow the embed code to be effective.

  1.     Make your own video player

Prior to embedding your video make sure you customize the player for your video by clicking "Player" to the right side of your video clip page. This lets you determine the type of video your site's audience views


For access, visit the "Embed" section in your settings for video. You can modify embedding player settings and even create a preset for convenience. After that, press"Embed Code" in the top right corner "Embed Code" button at the top right hand corner, and copy or paste to your desired destination.

How do I embed YouTube video

If you are learning embed video content from YouTube Begin by going to the video's YouTube play page. Then, click the Share button, then click Embed. The next thing you need to copy and embed the code.

In order to personalize the embedded YouTube video, you are able to modify the player controls that display/cover the video or set your video to start from a certain date and time. To further customize, you can incorporate autoplay, color looping, and other settings within the iframe embed.

How do I embed an Facebook video?

Embedding the content of a Facebook video is extremely easy. If you come across a video you wish to embed, all you have to do is tap the three dots located in the top right hand corner, and then press "Embed".

You may also include the full post when you click on the check box. Doing this allows you to add the video to your website along with its corresponding caption.

How do you add videos to the Shopify site

The first step for adding a video to your Shopify website is to take the embed code from the video. This can be done on any website the video comes via (like , YouTube, Facebook or other. ).

Then, sign into the Shopify admin dashboard and navigate to the webpage you wish the video to live on.

If you've arrived on the right page, click on the rich text editor. Then choose the icon for video in the toolbar. An open window should be displayed with an area to add the embed code. Once you've added the embed code, click "Insert video" and you're done!

Add video directly to Shopify with

Shopify has a partnership with which makes it simpler to include videos on your site. When you're building a page on your Shopify site, you can take the URL for the video you'd like to add and then paste it into the page builder. By simply copying and pasting, you will automatically embed the video on your site.

How do I embed a video in WordPress

In terms of embedding videos in WordPress you can choose from three choices: you can use the embed code, copy/paste your URL or install the plug-in to a specific video platform

Option 1: Use the embed code

Use the embed code if you wish to alter the way your video is displayed or your video's hosted on a platform WordPress's auto embed function doesn't work on.

For embedding the code into your WordPress site, you must go to the Text editor to edit the HTML of your page.

Look for the area within your HTML where you want the video to be placed and leave your cursor there. Then, copy the embed code, and then paste it onto the appropriate spot. Click Publish to save your job and then check the preview of your page to make sure your video is active and placed is in the proper place on your page.

Option 2. Copy/Paste

When you're on a video hosting platform like  that, you won't require the full embed code. All you have to do is to take and paste the embedding URL and paste it into your Visual editor in WordPressThere is no need to code!

Option 3: Video platform plug-in

WordPress can also allow users to download plugins onto the platform that make embedding videos easier. The options available are YouTube and Dailymotion.

How to upload a video Wix website

Learning how to embed videos on the Wix site follows the same procedure as similar to WordPress. If the platform you're using for your video is supported by Wix and you have the option to embed the URL of your video. Otherwise, you'll have to use your video's embed code.

Alternative 1: Make use of the Embed Code

Copy the embed code for your video. Next, open up the Wix Editor and click "More" to search for the HTML frame. Input your embed code into the frame, then click "Save" then the video will be active.

Option 2: Copy/Paste

If you want to use the Copy/Paste option start the Wix Editor, click the "+" icon, and select "Video." Then, you'll select the platform you want to host your video on, under "Single Videos Player." Then, select "Change video" and copy your URL for your video. You are able to customize the controls and playback by adjusting the toggles and you can add your own description to the "What's on the video?" field.

Wix allows you to change the placement and size of your videos. All you have just drag and drop. Make sure to press "Save" prior to exiting the editor.

How can I embed a YouTube video on Squarespace

Adding a video to Squarespace is pretty similar to the platforms above. There is still the possibility to add an embed code or a URL.

Start by opening the web builder by adding a block that supports video. Next, either duplicate and copy the URL, or use the embed icon and paste the embed code.

Options for customizing your video available on Squarespace is limited. The user can modify the title and description of your video, and then include your own thumbnails by not checking the "Use Thumbnail" circle. When you're making use of the embed code option it is possible to take advantage of the more advanced display settings provided by your video host and set autoplay to on.

Videos of various types to include on your site

Having a diverse range of videos that are embedded into your website and social platforms is an excellent way to optimize your customer's engagement in a holistic way. Here are some examples of video content you could create that you intend to integrate into your business's website.

About us and Company videos

Product explainer videos

Distributing product explainer videos, videos that visually walk a customer through the steps or specifications for the product are crucial to every digital marketing plan. Concise and clear, these explaining videos for products enable viewers to ingest the details of your product or service effortlessly.

FAQ videos

FAQ videos answer any questions consumers might have about your product or service and offer immediate answers. The creation of a FAQ videos is an innovative way of engaging with your customers and build confidence in your brand.

Testimonials and case studies

Making a video that highlights customer quotes and experiences about your business can be another great marketing tool to engage consumers. Try this tactic out right now using one of our incredible testimonial templates.

Event trailer videos

Do you have an amazing webinar you'd like to advertise? Participating in a meeting you'd like your customers or colleagues to learn about? Try your hand at creating an event trailer video that will get your target audience excited about your event

It's time to begin creating

The process of embedding videos on your website is easy once you are aware of the proper steps to follow that are specific to the platform you're using. Making sure to incorporate a few videos onto your site will draw customers to your site and increase chances of them making an purchase.

If you've learned how to embed videos on your website (and the ins and outs of embedding videos to other popular platforms) It's time to start creating professional videos!