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How to Increase Sales at restaurants using WordPress

Apr 22, 2023

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You're incredible. The restaurant's sales have remained strong after the pandemic. Your strength has been demonstrated as well as proved your ability to think strategically in your business. This is likely the reason that you're there!
   
    The rising costs and the recession could cause other entrepreneurs put their heads in the sand. But your business is different. You're conscious that you need to be proactive and innovative to boost sales at your restaurant and continue to grow your business.

This guide will demonstrate how you can configure your WordPress website to take orders without a third party platform. You will also be able to have complete control over the purchase made online.

Additionally, we'll assist in unlocking the amazing potential your online presence and social media community holds for your business.

Learn how to make the most of your WordPress site, and make money from the popularity of membership which is taking food and dining out into the street.

Tools you'll need

If your site is merely an online portal to display your menu and provide contact information for reservations, there's a lot of work to do. However, that's fine.

Just a couple of extensions and connections to make your WordPress website into an efficient sales instrument and rival the big chains.

The best part is that it's simple with just a bit of insider details. This doesn't require any kind of technical expertise to pull this off.

WordPress and its partners have made it easy to allow non-techies run their business online. It is not necessary to program.

The equipment you need:

  1. WordPress WordPress: The most popular Content Management System (CMS) running around 810 million websites.
  2. Easy Affiliate Easy Affiliate: The "all-in-one" Affiliate program plug-in designed for WordPress

How to increase sales at restaurants by utilizing WordPress

Step 1: Choose an WordPress Host and Theme

If you don't have an WordPress site (sorry this is a pity that popular builders such as Wix and SquareSpace aren't equipped with the essential features) it is necessary to select a hosting provider.

When the domain has been granted, you'll be required select a WordPress theme for your restaurant.

Step 2. Install the Plugin

The most well-known WordPress Membership and monetization plugin for the reason that it is. Its growing library of integrations and plugins makes it highly customizable. This means you can create the ideal subscription program for your clients.

Follow the video on on how to set up WordPress

You can do:

  • Profit by profiting from a increasing trend in the world of restaurant business, which relies on subscription-based service which have the option of monthly or annual fees.
  • To increase sales in restaurants, offering rewards for loyalty or discounts only available to members enhance sales in establishments by offering members-only rewards, loyalty points or discount couponsfor regular customers,
  • for the creation of a network that is made up of valuable to build a network of valued.

There aren't just the big chains that are taking advantage of the subscription services. In the near future, we'll explore more in depth the way restaurants of all sizes are leveraging their websites to create new membership services that are innovative.

Step 3: Add WPCafe along with WooCommerce plugins

It's been a long process in order to design a fantastic menu that is top-quality, and provide excellent service to increase your client base. So, why should the third party platforms be charging astronomical fees and commission rates?

DoorDash is charged a whopping 30 percent for their complete marketing approach. Even the option to opt out of the company's marketing, and only be responsible for the 15 per centdelivery cost, your company is promoted in conjunction with your competitors.

Additionally, you can link your clients with the apps of third party. But who's to say you'll not lose to competitors spending money on marketing that is prioritized?

What's more, you're in the control of platforms changing rules and regulations.

With WPCafe it's easy to publish your menu, set your hours of operation, the amount of reservations available, cancellation guidelines and so on.

Through WPCafe and WooCommerce It is possible to maintain full autonomy and controlover your activities for 1/3 the price of hosted platforms.

Step 4. Upload Your Menu

The time has come to the menu items you want to add.

In WooCommerce under the category of Products Descriptions of uploaded images, add tags, categories and tags such as the main starter, soft drinks, cocktail, gluten-free, vegetarian, etc.

Additionally, you have the ability to upload images of your dishes so people have the ability to view the food they're eating.

Step 5: Develop customer loyalty with a membership Program

You now have everything you need to manage your business on the internet, and without having to use a third-party software, now is the right time to get creative and come up with ways to create loyal customers.

A happy number: a 5% increase in customer loyalty generates more than a 25% rise in profit.

It's important to keep existing customers coming back.

     But customer loyalty is in crisis.    

The cost of living is impacting how people feel about their favorite brands.

Some not-so-happy statistics: Almost three-quarters (30 percentage) of consumers say price increases affect their trust in brands, while 22% of them believe that they are losing loyalty to brands is decreasing.

The world of business must discover ways of creating value (or or at the very least, perceived value) for their valued clients. Membership programs are one solution.

By signing up for a membership program, you can incentivize returning customers with exclusive deals as well as on-line content. You can also make use of your platform to cross-sell or upsell products and beverages.

Stay tuned for more ideas and examples of ways to manage profitable subscription programs.

This setup can provide steady and predictable income which can make forecasting and budgeting much simpler.

Additionally, if you provide different levels of membership customers can upgrade their memberships as they are more involved with your establishment.

It is all feasible and can be done with ease.

Step 6: Create the Snowball Effect with Easy Affiliate

In the realm of restaurants increasing customer loyalty can have added benefits that increase sales overall: it attracts new patrons to the restaurant!

Eating out is an activity that is social. That's what makes restaurants different from, for instance, shopping shops. People want to find a great dining establishment and then share their experience with loved ones, friends or a partner.

It's the reason that customer loyalty is so importantin the restaurant industry. Keep your customers coming to your establishment, and they'll keep bringing ever more customers along with them. Be sure to ensure that your customers come back, and they'll be bringing more people along with them.

Look at this, there's an effect known as a "snowball effect"!

Membership programs may increase the effect of snowballs. Offer rewards for bringing your family or friends to dining places, and encourage them to sign up to join the program too.

This way you're not just making sure your customers return, but also driving new customers through the to the.

Affili-what?

A program for affiliates is where individuals are rewarded to promote your company's services all over the world. Every "affiliate" receives the exclusive URL to your site. When someone purchases or signs up for a membership by using their hyperlink and you wish to reward them, they can be given an incentive!

Through Easy Affiliate, your company will be able to reward your members by inviting family members and friends to join. Here's how you do it.

  1. Install Easy Affiliate as a plugin to your WordPress dashboard
  2. If you are on your WordPress dashboard, go to the Easy Affiliate menu > Setting.
  3. Click on the affiliates tab.
  4. After that, in the area marked "Registration Type"at the top of the page, select private.    
  5. Switch on Automatically Add Affiliates to make sure that all every new customer receives an affiliate link to your website.
  6. Head to The Advanced tab.
  7. Modify the Welcome emailto describe how the system works to your customers.
  8. It is possible to modify the Send Affiliate Sale Emailto instantly send an email containing, for instance, a voucher reward every when someone signs up using their promo coupon.

Note: Easy Affiliate is designed to pay affiliates a commission on each sale from their unique hyperlink. If you'd rather offer vouchers that they could use at your establishment, ensure that you change the settings and Ts and Cs in order to reflect this.

Tips to Reward Members well as increase restaurant sales

Encourage frequent diners to eat with you by offering special Discounts

Keep in mind that by keeping your loyal customers satisfied, you'll be saving cash in the end.

Food items that are discounted or high markup

If you're worried about reducing your already tight margins ensure that you provide discounts on items from the menu with high prices like beverages or food things.

Set minimum orders

You can also consider creating a minimum order (e.g. free drinks when you purchase $X in the main menu) so that you are making the most of this offer.

Create a Happy Hour only available to the members.

It is also possible to offer members-only happy hours to boost sales during slower time frames. Whatever is best to your business while also increasing the value you give the customers you serve.

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Make sure the house always prevails!

Make a Plan to Increase Order Size

Joining a restaurant with a membership program could provide numerous opportunities to increase the profits of your establishment, as well as cross-sell or up-sell things.

HTML0 It's the time to think strategically.

Find ways to use promotions from your membership programs to encourage customers to spend more.

Another option is the make use of combos or package deals. Customers who normally order an alcoholic or non-alcoholic drink of $20 may be attracted to a deal that includes wine and dessert for $28.

You could use data from existing customers' purchases to create targeted deals using items they've purchased previously.

For instance, if your customer will likely to order the same meal every time they visit you, offer discounts on wine that is a good match for the dish. Or offer a deal for an expensive dinner which has the same taste profile.

There's a chance that you'll find an entirely new, more expensive purchase that they'll be returning to.

Create a unique online hub

Membership programs aren't only about discounts and offers. It's also a space where your clients feel valued and are part of a community that is unique.

The process of setting up installation is easy and straightforward BbPress grants you access to admin areas with unidirectional direction which allow you to effortlessly regulate and moderate forums.

The more value your patrons get out of his or her membership more they'll stay in your restaurant. Both sides.

Five different examples of membership plans that can boost sales at restaurants

1. Drink Clubs

These drinks are costly too. With a relatively low price and high perceived value, drinks can be a good choice to benefit from membership offers and discounts.

Provide them with discounted drinks and guess what they'll go to eat? It's likely to be in your restaurant.

Below are three examples of businesses that have developed their membership plans around alcohol:

Cooper's Hawk Wine Club

Cooper's Hawk restaurant offers monthly registration for its wine club.

Members can take home 3 glass bottles from the restaurants "wine of the month" together with notes on the wine along with the recipe.

You can select from those who belong to the red, white, sweet, or variety wine clubs based on their preference. Wine club members are able to enjoy their the wine in their homes with a meals or even have them delivered.

Members also gain access to a range of different offers such as a birthday present 10 percent off food delivery in addition to catering and special discounts at wine tasting events.

Cooper's Hawk also offers gift membership! A great option to wine enthusiasts as well as corporate gifts. This is a fantastic method to increase sales at eateries and also let customers know about their company.

     Boris and Horton Coffee Club

East Village's very own pet-friendly cafe provides a monthly coffee delivery.

Members can drink 8 drinks per month (which could normally run as high as $40) at a cost of just $25.

Membership plans work particularly well with small, independent companies that have an established community. This includes B&H's loyal customers who love dogs.

Panera Sip Club

Panera launched its $8.99/month unlimited coffee subscription in February of this year with great joy. The same calendar year the customer base had reached the 40 million mark..

Three years later, Panera has extended its offer to include a wide range of hot and cold beverages.

A live interview was recorded during an interview Fast Casual, Panera's chief brand and concept officer Eduardo Luz, explains the success of the free-of-cost model:

"Subscription services could be viewed as"table stakes" in a range of sectors. Coffee was a service that we thought would fit to this model to provide a more practical and affordable solution [...] and also providing an ongoing revenue stream."

2. Frequent Diner Membership

It is a type of membership system where diners get carte blanche access to discounts and deals. If more diners dine in your restaurant, the more they'll save, and the more revenue they bring to you - everyone benefits!

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Everyone is a winner!

Blood & Sand

The St. Louis restaurant Blood & Sand Members are required to pay just $15 for discounts on various items, including

  • A discount of 20 percent on the total amount
  • 30% off on wine in the car
  • Champagne and a meal are free.
  • A bonus for members who sign to sign up
  • Preferential table assignment
  • Midweek reservations with guaranteed reservations
  • Cocktails are complimentary at every visit for 10 visits.

3. A VIP, Exclusive Experience

In this type of model, customers have to pay for a higher price in order for the privilege of being treated like a VIP. This is not about enhancing the value of your customers but rather giving them an all-out, luxury unique service.

M Den

Within London, Gaucho steakhouse and M restaurants in London are collaborating create M Den, a private members' club offering exclusive discounts and invitations.

Membership for a year at all venues costs PS1000 (about $1240) and also includes VIP deals which include:

  • A call to attend the "M means Monaco" Formula 1 Grand Prix weekend event.
  • An individual bottle of the top spirit they prefer.
  • Members only Lounge access to special events twice every year.
  • Restaurant reservations that are guaranteed and the VIP telephone line.
  • Unrestricted Members Lounge access for guests of five or more.
  • Four tickets to sporting events in VIP with famous people.
  • Monthly social gatherings.
  • Full concierge service to help with accommodation, travel as well as events.

Members also have access to The Portal The Portal is A website that offers the latest information on upcoming events as well as extra benefits.

4. Community-Supported Restaurant Memberships (CSR)

It is an excellent alternative for restaurants in need of funding upfront. It operates on the lines of GoFundMe or Kickstarter However, it's targeted to establishments.

Customers pay up front to cash out the same amount (or greater) for food and services later on.

The business you run will gain immediate cash infusion to fund things like refurbishments or expansions, and the patrons of your business will benefit from higher profit.

Lenoir

The Austin-based Lenoir restaurant offers patrons an opportunity to participate of Lenoir's CSR.

There are 3 levels of investment

  • $1,000 gets you $1200 in the account of your home.
  • A $2,000 amount gets you a $2500 credit on their account for house.
  • If you invest $5,000, it will give your a $3,000 home account as well as a special, five-course complete meal for eight people in your home or in the dining room ($3,000 worth) two free sharpening of knives, first access to events and priority reservations.

5. Content Hub Membership

If your establishment has strong branding and a tradition in its cuisine, then you've got the ideal recipe for creating a captivating site that offers members information.

Create behind-the-scenes tutorial videos that provide cooking and recipe tips, food stories, and pairing ideas.

      L'Oca d'Oro

Based in Austin, L'Oca d'Oro is a prestigious restaurant that boasts notable branding as well as a solid connection to the Italian cuisine.

There are two subscription options that can be found on their website. Foodies can opt for Fiore's Regional Pasta Club, priced at $90/month. Those who want to become winemakers can opt for The Wine Share Club at $65/month.

Each month, those who belong to The Pasta Club not only receive food items as well as food items, but also the opportunity to be immersed into Italian traditions.

The participants take part in cooking classes led by Chef Fiore Tedesco, as he explores the cities and countries which inspired his food while sharing tales and recipes throughout the journey.

L'Oca d'Oro combines subscription deals with online content to create an exclusive and unique experience for their members.

We hope that these ideas will inspire you to design a membership program that rewards loyalty, brings you an income stream that's regular, and boosts sales.

Conclusion

The process has been demonstrated Now it's your turn!

It's crucial to set up your site to accept delivery orders, so you're no longer dependent on hosted third-party platforms. Regain your freedom by making use of WPCafe.

It's time to be inventive! Plan out what types of membership programs is most appropriate for your restaurant and then start getting that income flowing!

This is a quick overview of the steps you should take to increase sales for your restaurant through your site:

  1. Select a WordPress theme and a hosting service.
  2. HTML1 Install the plug-in.
  3.       The extension is accessible for WPCafe and WooCommerce plug-ins.
  4. Create your personal menu.
  5.  Build customer loyalty with the help of a program for membership.
  6.  Make the snowball effect using the Simple Affiliate.

Did you find any intriguing restaurants' membership plans? Are you able to offer some suggestions on how to increase the revenue of restaurants by using WordPress? Please share them in the comments section below.

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Profitably increase your restaurant's revenue by hosting your own member program.

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