Creative news

How to increase the sales of restaurants using the use of WordPress

Apr 22, 2023

Contents

     Reader Disclosure

You're incredible. Your restaurant business is intact after the pandemic. You've proved your worth and showed a lot of perseverance and managerial capabilities. That's probably the reason why you're there!
   
    The escalating costs as well as the declining economic growth might lead other business owners to put their heads in the dirt. But you're not like the rest of them. Your responsibility is to be proactive and progressive so that you can increase sales at your restaurant and ensure that your business is thriving.

Learn to set up your WordPress website so that it can directly accept orders, without the use of a third party platform. After that, you will be able to take back the full control of your online purchases.

We'll also help you unlock the potential of your online presence as well as your social media network holds for your business.

Find out the best ways to maximize the value from your WordPress website and profit from the popularity of subscriptions which is taking restaurants into the streets.

What Tools You'll Need

If your website is just a place to publish your menu and give contact details for bookings There's a lot of work to take care of. However, that's fine.

You only need a handful of plugins and integrations for transforming your WordPress site into an effective sales tool and compete against big chains.

The best part is the fact that it's super easy with a tiny bit of inside information. It doesn't require an entire set of technical skills to pull this off.

WordPress and other platforms have also created a simple way for non-techies to run their business online. It is not necessary to program.

Here are the tools you will require:

  1. WordPress WordPress: The most well-known Content Management System (CMS) which powers over 810 million sites.
  2. Easy Affiliate This is an "all-in-one" affiliate plugin for programs that integrates in conjunction with WordPress

How to Increase Sales at restaurants by utilizing WordPress

Step 1: Select an WordPress Host and Theme.

If you're not already running an WordPress website (sorry it's unfortunate that the most popular websites like Wix and SquareSpace do not have all of the features that you want) first you must choose an hosting company.

When the domain name has been registered, you'll need choose the WordPress theme to run your restaurant.

Step 2. Install the plugin.

is the most popular WordPress Membership and Monetization plugin is the most popular due to. The growing number of integrations and plugins make it incredibly flexible. This means it is possible to build the best Membership program for your customers.

Find out how to install the WordPress

You can do:

  • Profit from a growing trend in the world of restaurants, a trend that is based on subscription services which charge recurring fees which can be either monthly or annual.
  • increase restaurant sales through promotions for loyalty points or member-only discounts boost sales in restaurants by offering loyalty rewards or member-only discountsfor regular diners.
  • and create a community of valued and loyal customers.

There are many chains of all sizes using the subscription service. We'll provide more details regarding how restaurants of different sizes are taking advantage of their sites to create innovative membership options that are unique.

Step 3. Add WPCafe as well as WooCommerce's plugins

It's been a great deal of work to create a great menu, provide top-quality service and grow your customer base. Why why third-party platforms charge outrageous fees and commissions?

DoorDash charges a whopping 30 percent for their entire marketing strategy. If you choose to leave their marketing program and pay an additional 15 %delivery price, you will find that your business is promoted along with the other competitors.

There is also the possibility of sending your customers to applications from third parties. Who's to say you'll never lose customers to those who invest in the right marketing strategies?

Additionally, you're also subject to the changing conditions and terms.

With WPCafe it is easy for you to develop your own menu and determine the hours you will be open, number of available reservations as well as cancellation policy, many more.

Utilizing WPCafe as well as WooCommerce With the help of WPCafe and WooCommerce, you can maintain full control and complete controlover the operations of your company at one-third the cost of hosting services.

Step 4. Upload Your Menu

Now is the time to think about your menu items that you would like to include.

In WooCommerce In WooCommerce, under the category Products add descriptions to your uploads include tags and categories, like the starter primary, main soft drink and cocktail, gluten-free vegetarian, etc.

There's also the option to upload photos of the food items you're serving so that people can look at what they're buying.

5. Build customer loyalty with a membership Program

With all the tools you require to run your company online without the use of a third-party software, now is the perfect moment to think outside the box and think of strategies to boost customer loyalty.

It's a fantastic number: a 5% increase in customer loyalty results in more than 25% increase in revenue.

It is important to keep existing customers returning.

     But, the customer's loyalty is suffering.    

The cost of living is rising, and it's impacting how people think about their brand.

They're not happy with the statistics: Almost a third (30 percent) of clients say cost hikes have affected their faith with the companies they trust. In addition, 22% of them say that they believe they are losing their loyalty is declining.

Companies must find ways to provide value (or or at the very minimum, to be perceived as valuable) to the customers they provide. Membership programs are the best way to go about it.

With a membership plan, you can incentivize clients to come back with exclusive promotions as well as on-line material. Additionally, you can use your new website to upsell or cross-sell items and beverages.

Be on the lookout for helpful tips and instances of successful membership programs.

This type of arrangement provides an income which is predictable and stable, which allows forecasting and budgeting to be much easier.

Furthermore, if your restaurant offers several levels of membership customers can upgrade their packages as they become more engaged in your restaurant.

This is all feasible and it is easy to do by.

Step 6 Step 6: Make the Snowball Effect with Simple Affiliate

In the industry of restaurants the increase in customer loyalty may have an additional effect, which can increase sales in general as it attracts new patrons to the establishment!

The dining experience can be social. This is what differentiates restaurants from, for instance, grocery shops. People want to find a great dining establishment and have a great time together with their family, friends or a partner.

This is the reason customers' loyalty is incredibly significantin the industry of restaurant. keep your patrons coming back and you'll be able to see them bring many more patrons with them. Remain loyal to their guests and you'll see them bring even more guests along with them.

Look at this, you have what's called an "effect of snow".!

Membership plans can enhance this effect of snowballs. Give rewards to those who bring family members or friends to restaurants. You can also urge them to sign-up to the membership program, too.

This way, you're not only making sure your customers come back, but getting new customers in the to the.

Affili-what?

Affiliate programs are where people are rewarded for communicating their company's details to the world. Every "affiliate" receives an exclusive hyperlink to your site. When someone purchases or joins a club via their hyperlink and you wish to reward them, they can receive rewards!

Through Easy Affiliate you'll be able to have the ability to be rewarding your members by inviting friends and family to join. How do you achieve it.

  1. Include Easy Affiliate's plugin on your WordPress dashboard
  2. To access your WordPress dashboard, click Easy Affiliate > Settings.
  3. Click on from the Affiliates tab.
  4. The place it says "Registration Typeat on the left side of the screen, it says "Registration Type" at the top.select the Private option.
  5. You are able to enable Auto-Add Affiliates, this means that new users will automatically redirected to affiliate links to your website.
  6. Click on the Advanced tab.
  7. Change the Welcome emailto clearly explain what the system does to members.
  8. You can also select and alter to modify the Create Affiliate Sale Emailto make it easier to send an email with such an opportunity to win a gift card every time someone registers with their promo promotional code.

Important: Easy Affiliate is designed to provide affiliates with the opportunity to earn a cash commission for every purchase they make through their particular hyperlink. If you prefer to offer vouchers for customers to be utilized in your establishment, ensure that you modify your settings as well as the T&Cs to reflect that.

Tips to Reward Members well as increase restaurant sales

Incentivize frequent diners to eat more often by offering Special Offers

Be aware that by keeping loyal customers loyal and sweet and loyal, you'll be saving money in the in the end.

If you're concerned about cutting the margins already tight, make sure you offer discounts on items from the menu that have significant markups for beverages as well as food things.

Set minimum orders

You can also consider making a minimum order rule (e.g. free drinks when you spend $X on the principal) to ensure that you're getting the maximum benefit from this promotion.

Set up a special Happy Hour only available to members.

You could also offer exclusive happy hours for members to increase sales in slower times. It's up to you what works best to your business while improving your perceived value to your clients.

Comedy Central Season 6 Episode 9 GIF by Workaholics - Find & Share on GIPHY
It is essential to ensure that your house always prevails!

Be Strategic in Order to Increase Size

Participating in a membership-based restaurant program gives you lots of opportunities to increase the sales of your restaurant and also to cross-sell or up-sell items.

It's time to get strategic.

Consider ways to leverage promotions on your membership program to drive your members to make more purchases.

A different option is to make use of packages or combos. A person who typically consumes the main course or a soft drink at $20 may find themselves enticed by a combo of desserts and wines for $28.

It is possible to make use of data from an existing purchases made by customers to make targeted promotions according to what they've bought previously.

For example, if someone is most likely to order a similar meal when they go to your establishment, provide them with a discounted price on a bottle of wine that pairs well with the meal. Offer a special deal for a more expensive meal that has similar flavor.

There's a chance that you'll get a brand new one and more expensive item that they'll be able to visit.

Create a unique online hub

The benefits of membership programs don't just revolve around deals or discounts. It's also an area where customers feel valued and feel part of a prestigious community.

The installation process is easy and easy. BbPress provides users access to an unified administration area, which lets you to handle and manage forums.

The more value your patrons receive from your loyalty and the longer they'll stay at your establishment. This is a win-win situation for all the patrons and for both.

Five examples of membership programs to increase sales in restaurants

1. Drink Clubs

With their high markup, moderately low price, and high perceived value drinking beverages are the best option to take benefit of discounts and membership discounts.

Give them discounts on drinks and guess which restaurant they'll choose for their dinner? At your restaurant, of course.

Here are 3 examples of businesses who have designed their membership plans around drinks:

Cooper's Hawk Wine Club

Cooper's Hawk restaurant offers monthly membership to members of the club.

Members get to take home 3 wine bottles of the restaurant's "wine of the month" together with notes on the tasting as well as pairing recipes.

The club can be chosen among red, white, sweet, or other wine clubs based on the person's taste. You can choose to take a glass of wine in their own home, with a meal or even have it delivered.

The members also have access to many other discounts including a $15 birthday reward 10 percent off take-out and catering services, as well as discounts on wine-tasting events.

Cooper's Hawk also offers gift membership! It's an excellent option to those who enjoy wine as well as corporate gifts. It's a fantastic way to boost sales at restaurants and in introducing new customers their business.

     Boris and Horton Coffee Club

East Village's only dog-friendly cafe provides a coffee subscription every month.

Members can enjoy 8 drinks per month (which is usually upwards of $40) for $25.

This membership program works particularly for small independently-owned businesses that are part of a community, like B&H's dog-loving customers.

Panera Sip Club

Panera rolled out its $8.99/month unlimited coffee service at the beginning of February in 2020, to massive satisfaction. In the following year, the number of loyalty members had reached forty million..

Three years on, Panera has extended its selection to include a wide range of cold and hot beverages.

A video interview was recorded of Fast Casual, Panera's chief brand and concept director Eduardo Luz, explains why the business's model is free of cost:

"Subscription services are a common feature in different fields. Coffee was among the items we considered to fit to this model in order to provide a more practical and economical choice [...] as well as offering a regular income stream."

2. Frequent Diner Member

With this type of model, that allows diners to purchase carte blanche access to discounts and deals. When more people dine at your establishment and save money, the more and the more revenue that you can get from them. everybody benefits!

Oprah Winfrey Car GIF - Find & Share on GIPHY
Everyone gets to win!

Blood & Sand

In St. Louis restaurant Blood & Sand Members pay $15 for access to many discount coupons such as:

  • 20percent off of their bills
  • 30% off on wine in the car
  • Sparkling wine, complimentary appetizers and champagne
  • A bonus for members who sign to sign up
  • Tables of preference
  • Midweek bookings with guaranteed reservations
  • The drinks are free on each visit up to 10 times.

3. A VIP, Exclusive Experience

In this type of model, customers are charged to feel extra exclusive. This isn't about creating the worth of your clients but rather providing them with a complete, luxury, VIP experience.

M Den

In London, Gaucho steakhouse and M Restaurants in London have joined forces to in the creation of M Den which is a private members' club offering exclusive discounts as well as invitations.

An annual membership to every venue is priced at PS1000 (about $1240) as well as offers for VIP members such as:

  • Invitation to The "M is for Monaco" Formula 1 Grand Prix race on the weekend.
  • The bottle is personalized with the highest-end spirit they select.
  • Access to the Lounge for members only the special events that occur twice in the year.
  • Restaurant reservations that are guaranteed, as is an exclusive phone line.
  • The Lounge access of Members is unrestricted for as many as five guests.
  • Four tickets to VIP events with sports celebrities.
  • Social gatherings every month.
  • Concierge services that can assist with accommodation, travel, and other events.

Members can also access The Portal The Portal is an online hub with details of upcoming events and extra advantages.

4. Community-Supported Restaurant Memberships (CSR)

It is an excellent alternative for restaurants that are in need of funding in the beginning. The idea is along the lines of GoFundMe or Kickstarter, but it is specifically designed for restaurants.

The customer pays a lump sum to be able to exchange exactly that amount (or even) in services and food to come in the near future.

Profit from a quick injection of capital for things like refurbishments or expansions. Your customers benefit from higher returns on investments.

Lenoir

The Austin-based Lenoir restaurant provides patrons with the opportunity to become part the CSR.

There are 3 levels of investment

  • A $1,000 amount will grant you $1200 in the account at their home.
  • A of $2000 will earn you a $2500 credit on the house account.
  • A $5,000 investment will get you a $3,000 house account as well as a 5-course exclusive all-inclusive meal for eight guests either at home or in the dining room ($3,000 worth) Two complimentary sharpenings for knives, the first time access to events and reservations made prior to the event.

5. Content Hub Membership

If you have a restaurant that is established with a solid brand and, genuine roots in its food, you have the right recipe for establishing an engaging online content hub to attract members.

Make behind-the-scenes video tutorials that demonstrate the techniques of food stories, cooking techniques, recipe ideas and pairing ideas.

      L'Oca d'Oro

The restaurant is also located in Austin The restaurant, L'Oca D'Oro, is a restaurant that has won awards. A significant brand identity and strong relation to Italian dishes.

The company offers two types of memberships on their site. If you're a foodie, they can choose Fiore's Regional Pasta Club, priced at $90 per month, and those looking to become Sommeliers can choose their own Wine Share Club at $65/month.

Each month, members of The Pasta Club not only get food items, but also pantry items but also have the chance to get immersed in Italian culture.

The chefs join the members of Fiore Tedesco on a tour of the countries and cities which inspired his food, sharing stories and recipes along the way.

L'Oca d'Oro combines subscription deals with online content to create the most exclusive experience available to their customers.

These instances should encourage you to create your own loyalty program which rewards you for your loyalty, creates an income stream that's recurring, and improves the number of sales.

Conclusion

This is how we've shown the method You're next to learn!

It is important to configure your site to accept delivery orders so you're not in the hands of third-party platforms hosting your site. Reclaim control over your website with WPCafe.

Now is the right time to be creative! Make a plan of what kind of membership plan is most suitable for your restaurant to get your revenue pumping!

Here's a quick reminder of steps you need to take in order to improve sales for your restaurant via your site:

  1. Select an WordPress theme and host.
  2. Install the plug-in.
  3.       Add WPCafe as well as WooCommerce extensions.
  4. Make your personal navigation menu.
  5. HTML1 Create customer loyalty through the help of a program for membership.
  6. You can enjoy the snowball effect using the Simple Affiliate.

Did you find an intriguing program for restaurant members? Are you able to offer suggestions on how to increase the sales of restaurants using WordPress? Tell us about it in the comments section in the following.

cta character

Take Action Now!

Profitably increase your revenue at your restaurant through your self-hosted member program.

This post was posted on here