How to Launch An Online Course in 2022
In order to ensure the greatest success for the online course you've created, launching your course in the right way is vital. In this guide, we'll provide the most important guideline for launching your online course so you can get it done right the first time around.
What is the best way to plan a Course To Launch?
There's a choice to make--launch your course solo or join forces with another person to begin it as an joint venture. Joint ventures will require contacts in the industry and important relationships. If you are looking to start your business quick, you should consider an individual venture.
To plan your course launch make sure you divide your work in two phases that are distinct Pre-launch (we'll call this phase one) and then launch (phase 2.).
Phase 1: Pre-launch
This phase can be just a couple of weeks or several months, depending on the magnitude of your course will be. This is when you build your audience's base and find all you can about the people who will be taking part.
Establish your target audience
In order to determine your course's intended group, join social media groups to engage with the audience you want to market your course. Joining a community that is trusted is an excellent opportunity to make connections and create a loyal band of supporters for your course content. Also, try out advertisements on social media to create awareness for your brand as well as your course. If you're a fan of podcasts, reach out to creators to participate in podcasts to increase your followership.
The people you meet in social media groups and forums for industry are ideal candidates for beta testing your course. Make a schedule for your course and then provide them with an extremely low price for the course to get in-depth course feedback--this helps you to understand course usage and tweak your content before the official launch.
During this phase, the key activities are to:
- Establish how much your target people already know about the subject of your class.
- Pinpoint the knowledge gaps that your course's material will help fill.
- Discover your ideal audience's pain points and decide the best way to present your program as the solution to their problems.
- Find out what kind of content your target public likes to view on social media platforms.
- Conduct competitor research to see the current state of the market , and determine how your strategy will be able to fit.
Reach out to your target market
Reaching out to your audience is about doing everything you can on the internet to increase the visibility of your course, and also create excitement about the course. In this way, when the course is launched, you'll have a warm group of people waiting to sign up.
Create a lot of blog posts about your course online, so that your students have the idea of what they can expect. The benefit of blogs is you'll be able to quickly boost the visibility of your search engine on the internet and hopefully drive more users to your course's sales page. That's not all...
Create a course sales page
You need somewhere for your followers to sign up for your course--a sales page is that place.
The page that sells your course must identify who your course is designed for, and be clear about why your course is the solution to their issue. Define the precise outcome and results that the participants will be able to achieve. Use your outline of the course and any prior testimonials or social proof that proves your authority and industry trustworthiness.
Phase 2 Phase 2: Start
In this article will look at the five days required for launching However, the duration of your campaign could be shorter or more.
Day 1
There's plenty to do during the first day of the course's beginning.
- Write a blog post to announce your course launch Make it short and sweet to highlight the benefits of your course and its major features. Include social proof and reviews If you've got them.
- Make a welcome email to your mailing list for marketing send your mailing list directions to your course selling page that has an eye-catching headline and a clear appeal to for action.
- Make announcements about your launch through social media Make visuals that advertise your course's launch on different social media channels (you'll be ahead of the curve in this since the research phase was about finding out the type of content your audience likes).
- Create a social media live launch event Use Facebook Live or Instagram (or both!) to run a live virtual event. It is the perfect time to showcase your course to the world and talk about why your audience should sign up for it immediately.
Day 2
Create your email marketing sequence Day 2, now is the time to start rolling out your email marketing sequence. This is a drip feed method that will send targeted messages to your subscribers' email lists through the remainder of your launch. An effective email sequence will create anticipation, trust and the urgency of signing up for your program.
This first email's focus is on why you created your course, and the people who will benefit from it, and a course provides an outline.
Create a course-inspired webinar
Webinars are a great opportunity to attract attention to the online course as well as aid your customers in understanding what it does. As with your emails for marketing, you can use an online webinar to present your experience and emphasize the benefit of your course. Real-time reviews are incredibly valuable--for example, if there are students that attended your previous class you can include them in your webinar to talk about how this course helped them and what they gained from your course.
Day 3
Day three is all focused on increasing the status of your course's social proof in order to get more students to sign up for the course.
Social media social evidence
Make use of social media channels and share previous course quotes from happy students, and point your audience to case studies. These tactics work to persuade individuals to take part in your course if they're unsure. When you're at it be sure to share an image of the webinar you held yesterday via social media.
Create a follow-up launch email
Include the second message to your customers in the email marketing sequence, which should include at least as many instances as you can of students who have been happy with your course and their testimonials. You can also include a link for a webinar for people who are in your mailing list to watch the webinar replay.
Day 4
Send a third course announcement email
The third and final email of your email marketing sequence happens today. The email you send out must target your reader's conscious and unconscious objections. Make this email as a FAQ to answer any lingering doubt your audience may have about the course they are signing up for.
Incorporate the answers to the following questions like:
- How long will students need to pay for the course?
- What is the duration of time students will have access to the course?
- Are there payment plan alternatives?
- Do you have a guarantee of money back?
- What content will be made available for registration?
- Who are these classes right for?
- How long will the program take to finish?
Run a live Q&A
The time has come to live! Make sure you are out in front of your target audience and engage them to successfully start your online course. This live Q&A will follow the same format as the FAQ email you sent out Therefore, you must take opportunity to convince your viewers that enrolling for this course will be the correct thing to do.
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Day 5
Your course launch is now closing in on you, and it's time to announce the last announcement.
Send a final course launch email
The email serves as your target audience's final chance to register. You can use it to give a course overview, one or two review articles, any closing promotions for the course, and a clear call to action.
The final social media promotion
Remind your customers to sign up for your email marketing by putting one final promotion on your social media sites. This promotion must include final discount offers and show that this is your audience's last chance to avail your exclusive deal to sign up for your courses.
Post-course Start
After you've started your program, now is not time to make your time and relax. This allows you to offer your students top customer support during their learning process.
Online Course Launch Checklist
You now have a proven strategy to successfully start the online courses. For a final overview, you can find below the checklist to launch your online course summarized in the form of a table:
- Choose if you'll start your course alone or as part of a joint venture.
- Establish your target audience and their pain points.
- Conduct a thorough market analysis of competitors.
- Establish a rapport with your intended audience by joining the social media networks of your choice.
- Create and grow your list of email marketing.
- Write blog posts about your forthcoming course.
- Build a course sales page.
- Create a series of targeted email marketing campaigns to promote your online course.
- Undertake day one launch activities such as email, blogging, social media posts and a live launch.
- Begin your course by launching your email marketing sequence.
- Create a course webcast ( enterprise video conferencing allows this to be done easily).
- You can send the second course's launch via email.
- Post social proof of the webinar and reminders on social media.
- You can send us your third course launch email.
- Run a live Q&A.
- Send your final course launch email.
- Final social media promotion.