How to market your business in video production

My wife and I launched the company that produces video, Prime 312 which was founded in Chicago back in May 2017. In the past five years, we've built a production business from the ground up, nearly quadrupling our income through the process. It's a tiny production firm when compared with our competition, but we've managed to surpass our wildest dreams within a very competitive field.

Although it's simple to conclude that the growth of a production business is attributed to what happens in the background behind the camera It's equally crucial to understand and build your company from an understanding of marketing.

In the case of all video production experts looking to start their own business Here are some tips to promote your company to increase the number of customers you serve.

6 steps to marketing your video production business

1. Design your site

The first step towards an effective video production company is building an effective web site.
It takes time and effort to create a site that represents your business. And it takes even more time and effort to improve and refresh your website over time. Just know that extra work pays off.

• What is my company's belief in?
• What level of quality do I offer with my work?
• How do potential customers contact me?

Our website answers these core questions, and is constantly a key factor in our growth.

2. Make sure you are focusing on the most relevant and targeted website information

Improve your website's search engine optimization to make it discoverable and visible to the right people. Take the time you need to produce and publish useful, quality content that speaks to the people who visit your site. Avoid mediocre or subpar content. Instead create a website that is curated with top quality work samples and important information.

It is tempting to invest the time and effort to drive as many customers as you can to your website. But your time is better focused on producing work which demonstrates your abilities and aids in the attraction of your prospective customers and clients. When you're faced with the choice, lean into creating incredible content to show your audience what you're capable of.

3. Think about the job you'd like to do

Remember: clients are hiring you for projects that are similar to the examples on your website. Therefore, if you're looking to be hired to make music videos, you'll want to be armed with good music video work samples.

If you're having trouble getting employed for the kinds of jobs you'd like to work on you want, consider creating an independent demonstration of the type of project.

Be aware of the work samples you have that showcase the kinds of projects you're not looking to work on. In creating your portfolio of videos Be strategic with what kind of projects you're prepared to take and how your samples reflect that. This will ensure your project inquiries align with the work you want to do.

4. Reduce your sales pitch by half

How can you get the most suitable clients, without relying on vast swathes of traffic on the internet? The simple answer is to communicate with people who are searching to buy our products. When you find a company or organization that has a requirement, you've cut down the sales pitch by half.

For example, my first client initially rejected my marketing pitch. He didn't see the value of video content to his company. I was eager for work samples to build out my resume, and so I suggested that I do the project at no cost. The project was completed and rolled the film out and soon had an abundance of applicants. His opinion on the value of video rapidly changed and within a month they signed a one-year contract to create a variety of video content.

The first client has an annual fundraiser, and a portion of my contract included making videos that played right before the key fundraiser of the event. Interestingly, a person who was at that event approached me with the same video needs. Suddenly, one client became two, and securing the third client wasn't as difficult as advertising video's "value that video offers."

5. Serve your clients well by being aware of yourself

Knowing and spotlighting your strengths is always essential, but being able to flip apparent weaknesses into strengths could be more crucial. It's not a bug It's actually a feature!

An excellent example is the way in which I promoted and marketed my preferred production style. The way I operated during on-site production dictated every choice made in the future. The equipment I used for production was designed out to be lean, agile, and efficient. I preferred smaller cameras and small lighting options I tried to squeeze all of my production equipment in my backpack.

Now, this method of reducing the size of your kit doesn't work appropriate for everyone. If you are walking into a shoot with a client who is expecting cases of equipment hauled by an expansive crew, and all you brought is just a backpack and you then you could cause them to check their bill to determine the amount they're spending on your service.

Addressing this up front from a marketing perspective can prove to be extremely helpful. I spent a significant amount of time advocating this approach to potential clients positioning myself as a lean and efficient replacement to the "three ring circus" which many had to endure in previous videos they were involved in.

It is important to remember that the effectiveness of this strategy hinges on delivering the highest quality product. Your final products must surpass or meet the standards of effort they've received from the "three rings circus" previously. If your final deliverables aren't as impressive in comparison, then they'll point to your style of production as the reason.

6. Evolve and pivot organically

When the pandemic began to strike in the year 2020, my sales pitch about"small footprints "small footprint" wasn't as relevant when everyone was looking for "no footprint."

As we talked to our customers over the course of that period, we noticed a common theme with feedback was "how we made it so much simpler created their projects to feel." Making video production simpler and smoother resonated with our clientsand our company's philosophy began leaning more into the idea of making video production more seamless and easy.

No matter what circumstances your experience or changes in the market which affect your company, you must be attentive to your clients remain flexible, be open to suggestions, and adapt to the shifts. Being receptive to changing circumstances can help you navigate through unknown territory and expand your business in the long run.

Grow your business with

To conclude, the most effective marketing happens when you understand the persona of your company and attract the people who value it. Being aware of your customer base is crucial. This may not be simple, but doing your best to apply the concept and doing the very best work that you can provide you with an opportunity to achieve your goals.

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