How to Plan a Successful Digital Product Launch -

 Updated: September 1 20, 2022

A product launch is an event ... similar to an art show or a huge "open house" that speaks to the world: "Hello world, here I am. Come visit and learn what I'm all about." Launches are an occasion to "wow" your audience.

For your audience, it's an exploration. Does this product do something which pleases me? Does it solve a problem, perform better than something similar to one I already have? The moment you introduce your product onto the market is when you can open your doors and see how well you meet the customers' needs and expectations.

Since a digital product doesn't have the characteristics of physically tangible - and doesn't take up space in the physical world, at least What should the launch of your product look like, how do you prepare one? And how can you get people to notice it, and how can you make the hard work you've put in pay off?

Set Start Goals

An event like a launch can be a time to test your objectives and gauge your success at getting the goals. Are you able to envision a figure in mind for the sales you'd like to make in a specified amount of time? Are you more concerned with knowing who your buyers are and what their buying habits are? What kinds of behaviors are your customers following? What are their locations? What is their relationship to your brand?

You must ensure that you have the necessary tools and procedures that will record everything you decide to count. If you're trying to get 10,000 downloads in the first 30 days following the launch date, do you have the processes in place to capture the download count? Do you have the ability to pull information about where the downloads originate in terms of geography? Are you prepared to capture the feedback of your customers?

Use Timing Strategically

The timing of a product's introduction into the marketplace is a crucial marketing tactic. Identify the times of the year as well as the locations that are going in order to increase the amount of exposure and leverage:

• Avoid dates when people all over the world generally take a vacation. This is usually during the months between July and August. Also, avoid other public holidays, such as Christmas, New Years, Good Friday, Easter, Thanksgiving, Labour Day, Bastille Day, Yom Kipper, Boxing Day and many more.

• Follow the coattails of a major trade show within your field or other important event, such as an exhibition or the release of a product launch or technology which is compatible with your product. For example, a big event or conference that teaches individuals to utilize technology, who are likely to be customers of your product or the release of a brand new application or operating system which supports your product , or improves an aspects of its use.

• Beware of launches you may not be aware of that are held after your competition's launch. Your goal is to get ahead of the pack but not in the shadows or you may find potential customers aren't interested anymore. Start first from the starting line, in the event that you are able to.

• Avoid delays in your announced launch. Competitors could take advantage of that chance to launch their products earlier or worse, stir up negativity. It is important to prepare with buyers who are anticipating the availability of your item, and media ready to look over the reactions and report on the event.

Design a Checklist for Launches

Launching a product involves lots of preparation, activities, announcements prior to the launch, post-announcements, and subsequent follow-ups. You must ensure that customers are able to access the product, understand the best way to use it and are happy with their purchase. There's no set procedure, but you should ensure that you do them in a way that is logical. It is important to stay in the know about those which are sensitive to time and take advantage of the ones that can be adapted. Don't ignore the most important ones. Use a checklist.

The Big Announcement

Define and execute the most activities you can to build excitement and create interest in your product prior to when it is made available to consumers. This can be done on a budget that is small or big and for any size company. The first step is to select and inform your partners. Be sure to include them in the beginning so that they can educate the customers they serve. Sales executives can be your most powerful evangelists. Use LinkedIn connections, as well as networks and other contacts to reach them.

Make a press release available to journalists and bloggers before time so that they can get an opportunity to see a preview (like an early screening of an upcoming film for a select group of people). It is important to let them know that they've been chosen for this exclusive screening. It goes beyond mere the standard of courtesy. The potential is to drive visitors to your websites like a cowboy driving cattle for a pasture.

Industry analysts are also able to create excitement. You can reach them on business networks like LinkedIn and your professional networks and in group discussions such as Facebook, Twitter and Google+. Inform them of your plans, ask for their input and stay up-to-date with the latest developments.

Sometimes, easing into or creating an atmosphere of secrecy ahead of a big event may create excitement and curiosity. Let a few people know details. This can feed an exuberance, encourage buyers to get excited, and build urgency and anticipation among potential buyers. Publish the launch date ahead of time and let that your customers something exciting is coming.

Alarm the Press En Masse

Expose your product to appropriate media outlets that might be curious, excited enough to want to blog about the product. Invest into a subscription to an online news release platform. A few that are best designed for small businesses are: E-Releases, PRWeb and PR Newswire are a few top-rated services. Pricing for the middle tier of the three services is $250 and $300. PRWeb is a good example. It will help you create the message you want to convey, and then send it to each major news and search engine (30,000 bloggers and journalists, as well as over 250,000 PRWeb news readers) and track the results (detailed analytics tell the number of people who saw the announcement, the places it appeared as well as how often it was shared).

Can a press release increase SEO and traffic to websites? It is certainly true that a press release can increase traffic to websites is a good thing, but the press release's capability to improve SEO has changed over the past few years thanks to the changes to Google's algorithms. Your press release is likely to be more prominent in results if users were to type in certain words in your press release, but it's unknown how much more likely.

Develop and Make Use of Your Emails

Mailing lists are like gold. You're not only communicating about the latest product you've launched, but these are your potential customers and where your dollars are being earned. The goal is to treat them like precious gems to generate sales in the near future. These emails will continue to grow when customers spread your messages. It's a way to build relationships with the customers. Be sure to keep them satisfied and they'll be your advocates. They should be repeat visitors to your site as well as buyers of your product and fans that will spread your message and make the message grow exponentially on social media.

Are you starting your brand new product starting from scratch? Most likely, you do not have an email list. You may also possess one that was previously a product you've sold. Whatever the case you'll want to encourage people to visit your website to join a list of emails sent by your. The earlier you start the process, the bigger the list of email subscribers. Create incentives and rewards. Your customers will probably need the motivation to purchase your product.

If you are starting out only sending a handful of emails Utilize social media in build them up. Boost the posts you post via Facebook. Invite friends. Follow businesses and individuals on Twitter. Tweet and retweet items relevant to you. Build followers on Instagram and Pinterest using your brand's pictures, blogs, screenshots, pitch decks and how-tos. Request that people fill out an easy survey. The following survey has hit email inboxes:

Utilize your website or sales platform as well as social media to attract customers and followers and encourage them to sign up for your email list. It gives you the chance to communicate with your potential customers at any time later on, using whatever type of message you'd like; plus, there is no need to worry about the search engine results or social media algorithms.

Start as early as you can making names to be included in a mailing list using your website. Ask visitors to leave their email addresses so that they can be the first to receive notifications. Offer a complimentary preview of the book's first Chapter (like Amazon's "Look Inside" feature) as well as an e-book with useful advice or information. Develop and promote incentives, such as incentives, giveaways, or discount offers for those who purchase early.

Sign up with an email service provider (ESP), especially if you're starting from ground with nothing. There are several providers that are highly rated which range from free to $15 per monthly: Campaign Monitor, iContact, MailChimp, and Constant Contact. An ESP provides you with all the software to create templates, tools and other services that needed to build a list of clients, try out your marketing campaigns, manage the day-to-day needs of your email, and generate analytics.

Always be ready to help

Be ready to provide fast and expert support, particularly in the event of a brand new launch. Manuals for troubleshooting and user guides will help you when your support staff are not available to help customers solve glitches or answer questions about the use of your product.

You can provide online chat, phone assistance, and/or email assistance in the event that you're able to. Sometimes phone support works better with technical questions on software. If it's about a forgotten security code, credit card problems or non-receipt of the product, online chat or an email may suffice.

Have your Customer Relations Management (CRM) set up. Do not attempt to manage the customer support by yourself. It can consume the time of others and hinder you from the job of an entrepreneur - developing production and sales as well as new and improved solutions. CRM software can be used CRM software to manage all your client relations from the same place.

Find online virtual assistants, or other people looking for part-time work you can work remotely at their homes. Consider going digital by using a service that acts as your online help desk, or an online chat provider.

Inexperiences Lead to Success

Once the product is launched, take note of how your products can be marketed to a global audience. Keep testing, tweaking and making modifications as needed. If the response and sales did not meet your goals for launch Remember, this is only chapter one of the story. Do not be scared of making mistakes or shortcomings. They can teach you more than you will from the successes. By doing this, you can turn a good product into an extremely profitable one.