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how to reuse video content Six Easy Steps

Feb 9, 2024

If you've ever ripped up your old jeans to turn into shorts when your high school days were over or just last week - you'll know how repurposing something old to create something new feels like a miracle.

Similar to your most loved pair of denim jorts, the content you upload to YouTube could be transformed into something appealing, fresh and attention-grabbing.

From social media posts to mini courses blog entries, mini-courses as well as more, there are so many ways to repurpose video content into new formats that you can use in your different marketing channels that will benefit the people who watch it.

Here's exactly how to recycle video content. It includes the best tips, suggestions and examples that you can implement immediately.

Follow along or skip ahead:

What is repurposed video content actually mean?

Prior to launching into the process of repurposing video content - what does "repurpose" video content actually mean?

In the event that you remix videos, you reuse your existing content and present it in a new design, which allows you to share your content and ideas with a wider viewers and boost the worth of each video you produce.

You can use the content of a single video in a variety of various ways of sharing it across different marketing channels. Examples include creating small clips that you can share on social media, using the best parts as content for email as well as expanding on the topic on a blog.

Consider it to be Zero Waste, but with your content.

Do away with 'single-use video content and reuse and recycle your way to engaging content across multiple channels to make every video more effective and give an additional benefit to your viewers.

  What's the difference between reposting, repurposing and cross-posting videos?  

We'll quickly go over a brief overview of the differences between repurposing, reposting, and cross-posting videos.

Hint: they all require reusing the video's content in different ways.

  • Reposting video content Publishing the identical piece of content across the same social media platform, but at a different date - for example, resharing an article that went viral on LinkedIn that previously got lots of attention.
  • Cross-posting video content: Sharing a part of your content on different channels without changing the content structure - for example, posting your TikTok videos as Instagram Reels and YouTube shorts.
  • Repurposing videos: Adapting a video to be shared across different channels, while keeping the essential aspects and highlights of the original material - for example, adapting a YouTube video into mini-clips that can be shared on Instagram.

What is the reason to repurpose video content?

If you're contemplating ways to reuse video content in your business, you can be sure that it's worth the extra effort. In fact, you could end up saving both energy and money by repurposing your existing video content to use across multiple channels.

There are five top advantages to repurposing your videos content. And why it is a crucial element of your strategy for content:

Reach a wider audience

If you reuse video content it is possible to connect with a wider audience across all your marketing channels. Your combined power of websites, social media channels as well as your email lists and much more, ensures that each video you make has the greatest effect - as well as a higher ROI.

Enhance your search engine optimization

If you reuse video content will give your SEO an additional boost. If you make multiple pieces of content on the same subject, you'll automatically target similar keywords and form topic clusters for your website. If you've got old video there's a chance to reuse the material to target newer, more relevant keywords while reinforcing the keywords you already have and increasing the frequency with which you crawl your content you've ignored for a long time.

Time is money.

If you can recycle videos, you will can create your own quality content faster. Cut down on the time it takes you to produce content for your brand by reusing and refreshing your video content - while freeing your time to focus on other vital marketing and income-generating tasks.

Reduce your workload

As well as saving you time, you'll also be able to reduce the amount of work you do and free all of your creativity on coming up with new concepts for content. Prioritize quality over the quantity of your videos to provide more quality to your customers and limit your time to producing genuinely useful, engaging, and relevant content for your brand.

Showcase your brand

Repurposing video content gives an opportunity to develop an integrated message that can be used across every marketing channel to showcase your company's image and values. If you have an ad that's doing particularly well on the one channel, it's possible to give the rest of your channels a boost and keep the good vibes - as well as the good interaction - for longer.

How do you reuse video content using just 6 easy steps

Want to know the steps to how to repurpose your content on video? This is the professional-level process you'll need to be successful with your content strategy.

Plan ahead

The key to understanding how you can reuse videos for your brand is to incorporate the method into the overall strategy for content.

If you plan how you'll repurpose the content you create in advance, you can cut down on the editing time required to modify and adjust your content for various channels.

By, for instance, picking out the key aspects of your video script, will be able to plan which clips you'll employ for your social media posts as well as what you'll build out into a long-form blog posts and guides that you can download.

  Identify your goals  

As part of your planning process, take time to determine the exact goals you want to achieve too.

Are you trying to attract the attention of more people on social media? Improve the amount of engagement? Improve your SEO?

Make clear what you're doing to reuse your video content and your objectives for your content strategy. This will make your efforts more focused and give you a tangible goal to work towards.

Pick the YouTube videos that which you'll use to repurpose

We'll be honest, not every single video you have that you have in your collection should be reused.

To help you evaluate which video clips to reuse, keep these questions in mind:

  • Does this topic speak to our target market's desires?
  • Do you think this is still appropriate or current?
  • Does it bring something new or surprising?
  • Does it match with our brand's values?

Tips: Some older videos might be suitable for reuse into a variety of content, after a brief refresh. A good example is that an older video can be a great base for a brand new blog post with an update of facts, quotes from experts or additional context that brings the content up-to-date.

Select the important aspects

Every video is branded with a central message as well as most notable highlights. For you to make your video content more useful You must pick out the most important parts of the video.

The most efficient way to do this is during the initial planning phase - while you're outlining your video content, identify the points that can be reused in other videos in the future.

In this case, for example, search out for:

  • Concepts or concepts that are key to understanding
  • Data and statistics that are important
  • Examples and case studies
  • Experts or thought leaders quotes

Cut your video into bite-sized chunks - each one of them could be one social post on its own or subheading to a blog, or a section in your guide that you can download.

If you're repurposing old videos, it's necessary examine your final video to find important and pertinent details rather than. The goal is to find only the top bits of information, the juiciest quotes and then the most important overview to be repurposed in fresh ways. It is helpful to keep the video transcript handy for you to identify the most important sections.

A top tip: Use AI to do this step to your benefit and lessen your work load. Artificial Intelligence-powered tools such as ChatGPT can pick out the key points from your transcript of a video in a matter of minutes - then all you have to do is review it by using your human eyes.

Transform your video content

If you are aware of the exact content you'd like to draw from your video, you can then transform these gems into new content to use across multiple channels.

Here are a few examples of exactly how to repurpose the video content you have created for various marketing channels:

  • Audio content: Separate the audio from your video content in order to provide your audience another way to enjoy your video. Use a tool such as Podcastle or RiversideFM for help.
  • Blog blog posts: Write up your more detailed videos and turn it into blog posts. Pull from the most important details and top quotes for your experience to be made available in text-form - and boost SEO on your website as well.
  • Landing page videos: Cut your video content into segments and put the highlights on your landing page for a more dynamic user experience for visitors.

See more examples of how to repurpose video content in the following examples

Finalize and edit your content

Part of understanding how to reuse content from video involves learning to edit it, and making sure you are ruthless in what you publish and what not to.

If you're putting together your repurposed content before you click publish, make sure you review this guideline:

  • Is this content informative or amusing?
  • Is the voice right for my business?
  • Does the style work for me?
  • Is it too long or too short?
  • Does it have the correct keywords and hashtags?
  • Does the grammar and spelling is correct?

This is especially important if you're using AI-powered tools to help you repurpose video content (more about this below). Be sure to ensure that all videos as well as written material that you've put together are appropriate for the audience you're targeting and aligns the brand's image as well as not feeling robotic.

Upload your repurposed videos contents

Once you're pleased with the content that you've developed It's the time to share the content on your various channels.

The ideal strategy for posting is to use your repurposed content to support and promote your most important offering.

How to repurpose video content using AI

Thanks to a full set of the latest AI tools that are available It's now simpler than ever before to make use of videos - and with no knowledge of technology.

These are 3 AI-driven tools you can use to transform your videos to new and exciting formats:

Opus Clip

Opus Clip is an AI-driven video tool that's designed to allow you to repurpose your videos into shorter videos with just a few clicks.

Powered by ChatGPT This tool can be used to edit long-form video and then automatically chooses those with the most highlights, and then converts them into social media-ready videos, removing filler words and caption animations. and also translating captions.

Repurpose.io

With Repurpose.io its name tells the whole thing. Repurpose.io is made to help to make repurposing videos quick and easily. This AI-powered platform allows you to make and share social media posts across a variety of platforms by automatically repurposing your video content into snippets of.

The reason this app stands out is in its extra features - including automatically transferring hashtags across channels as well as instant watermark removal, so you are able to upload your TikTok videos on different platforms without the watermark that could be used to identify you.

Piktochart

AI-led infographic maker Piktochart allows marketers and creators to produce infographics in a matter of seconds. Just input your ideas or keywords in Piktochart's AI-generator to receive the infographic you want which is ideal for the reuse of key concepts from your videos into shareable graphics.

Pick a template from the Piktochart library and personalize your infographic design to your personal style, ensuring it looks and feels like you. Piktochart comes with a built-in tool to help users reuse videos, as well as a customizable presentation tool and report generator.

Repurpose existing video material using ChatGPT

If you're looking for guidance on how to reuse video content, ChatGPT is the ideal tool for you to brainstorm ideas, create outlines which will dramatically shorten the amount of time needed to prepare your video to publish.

The  ChatGPT to help you repurpose your content in a range of ways. Some examples include:

  • Summarizing your video transcripts
  • Blogs that outline
  • Social media postings

Figuring out ways to reuse video content using ChatGPT is all a matter of knowing the right prompts and experimenting to discover what is effective in the first place, and then modifying the outputs so that they look like your brand.

Here's a 5-part ChatGPT prompt formula to help you get started:

  1. Artificial persona
  2. Audience type
  3. Task
  4. More info, resources, or a the context
  5. Formatting details

Here's a good illustration of the formula in use:

You're an expert at [ the use of social media for marketing social media marketing

Your audience is [target audience]

Your task today is to [ make 20 captions for social media in accordance with the video transcript ]

paste your video transcript you'd like to reuse]

Here's how I'd like to present it Beginning  3 to 5 suggested hashtags]

20+ ways to recycle video content ideas, tricks and tips

If you're looking for ideas for how you can reuse video content for your brand - here are 20+ suggestions, along with tricks and tips to get you started.

Podcasts and audio content

One one of the quickest and most simple ways to repurpose video content is to create an audio file, or podcast out of the video. Audio content gives your audience another way to interact with your video content. It's perfect for listening to on-the-go as well as delivering all the essential details from the video, and demonstrating your expertise.

Make use of editing or video software to remove the audio content from your videos and then repost the audio with a new title, description, and cover picture. You might also want to make your audio more appealing by providing a well-defined intro or a round-up to let your audience know what to be expecting from the downloading.

TikTok video clips

If you're hoping to increase your reach on TikTok, repurposing your existing video content can be a great place to start.

The vibe of TikTok is quite different from other platforms for social media like Instagram as well as LinkedIn. TikTok is all about authenticity so is less polished, less perfect, and more entertaining.

One of the most important aspects to know how to adapt video content to TikTok is knowing what your target audience is using the platform. Because TikTok is a popular app for Gen Z users, you could find that your target audience skews younger than your other channels.

Make sure your video clips have a punchy pace, quick-paced and attention-grabbing. If your original content isn't suitable, consider re-filming your video in a TikTok-friendly format that highlights the key aspects and essence of the video but has a quicker and more off-the-cuff style than your original content. All you require is the mobile device you'll need to begin.

Do not be scared to get into the hottest trends. Give your old video content the chance to be revived by employing a trendy audio or format to get higher views.

Instagram Reels

Instagram Reels can be yet another top channel for posting your video content that has been repurposed, and attracting a wider public with your thoughts and expertise.

As Instagram Reels are limited to being 90 seconds in length, you'll need to chop down your original content into shorter pieces. This means that a high-quality, long-form video may generate ten or more Reels - just remember to include text overlays or captions so users can draw value from your videos even if they're watching on muted.

YouTube Shorts

Alongside posting to Instagram as well as TikTok, your repurposed video content can be posted in the form of YouTube Shorts, too. Contrary to other social media websites, YouTube makes it super simple to turn your old YouTube videos into shorts and you can do all editing within the app for mobile devices.

How to repurpose video content into Shorts

  1. Sign in to YouTube using the mobile application
  2. Select the video that you would like to convert into a short
  3. Tap the 'Remix' button, which is under the title of the video
  4. Select 'Edit into a Short'
  5. When you are on the Shorts creation page, modify your video content to choose which section you want to use as your short - up to 60 seconds.
  6. You can add additional features, such as filters and text to your film on the Preview page
  7. Select next to add a title to your Short. Write the caption.
  8. Hit the blue Upload Short Button to publish your Short directly to YouTube.

If you're planning to reuse the video to make Shorts, focus on the highlights of the video or your greatest quote. Consider your audience who watch your video on YouTube and tailor the clips to their needs.

YouTube video

If you've already posted the video on your site or another channel, it's really simple to reuse your video for YouTube.

  • Create a catchy name: Draft a title for the YouTube video you've uploaded that contains your keywords so the video will appear in search results
  • Create thumbnails: Create a thumbnail for your video, which will make viewers want to click on it
  • Write a punchy description of your video: Add a description to your video with your keywords, while sounding natural. You can also add your keywords in the video's description as well.
  • Video tags can be added: Tag your video with keywords pertinent to the topic you are discussing to increase your rank

If you already have videos, it's easy to repurpose it for YouTube and upload to YouTube to have your videos noticed by more people. It's all it takes is a few tweaks.

Instagram Stories

If you're looking for inspiration for what to post on Instagram Stories, you're in the right place. Instagram Stories - start using the video content you have!

Select the best moments of your most recent videos and then share these on your Stories along and include a link to the full length video or a CTA. This is a quick option to enhance your stories and inspire users to click and discover more.

Pinterest Pins

Pinterest is a hugely underutilized medium for sharing video content and attracting a larger viewers in the process. For posting your video content on Pinterest Simply include your videos in Pins and make them optimized to appear in search results.

Here are a few tips to help you repurpose the video content you have created to be used on Pinterest:

  • Include a hook Include a strong hook at the beginning of the seconds of your video to make viewers stop scrolling and keep watching.
  • Make use of captions: Include captions as well as text overlays to increase the accessibility of your video and assist viewers watching with muted.
  • Pick a powerful cover image: Choose a attractive cover image that will be distinctive in the ocean of images. The image will inform your viewers what your video's message is.
  • Optimize your descriptions: Use your video title, descriptions and tags to boost the search engine results by incorporating your keywords and relevant information about the video.

Remember: Pinterest is a very visual site, so ensure that your videos are captivating and creative to get more views.

Infographics

Infographics are a great way to give viewers all of the important information about your video in one glance. They can also display data like statistics, concepts and even numbers in new and appealing ways that are tailor-made to get the Likes flowing through your video.

Blog posts

Chances are, your video contains a lot of valuable information, facts, and quotes that are valuable enough to not waste. Instead of restricting your audience to YouTube's followers or viewers, repurpose the content of your videos into blogs in order to be more accessible to a wider audience.

Understanding how to reuse videos for blogs is crucial to improve the SEO of your site and get your website found by your intended audience. By creating multiple types of content with similar keywords, you can improve your authority and get higher rankings in searches.

The most appealing part? It's actually quite simple. Utilize your video transcript to form the base for your blog post and pull out the key aspects to convert into headings as well as subheadings. After that, you can fill in the rest of your content, and then add extra value with graphics as well as templates, tables and more.

Written guides

In addition to repurposing your videos into blog posts, you can go further and make written guides. Guides that you can download give your viewers greater depth and detail review of a specific theme or topic discussed in the video while also promoting your premium products and products or.

Webinars

If you've got video material that is filled with useful information you can turn it into a live webinar to your audience.

Repurposing footage into live and recorded webinars is quite easy. Take the most valuable bits of your videos and incorporate them into a presentation or pitch deck and then personalize with pictures, write a script, practice your presentation, and then you're good to go.

Pre-record the content of your webinar and then post the presentation online, or present the presentation live webcast to interact with your audience on the ground.

The best tip is to Bring value to your attendees by providing additional tools in your webcast, for example templates that are exclusive to download, or a Workbook.

SlideShares

Another option to use slides is to transform your videos to create SlideShares. SlideShare. SlideShares are additional shareable media which are typically bite-sized, visually interesting, and packed full of details.

As SlideShare is a trusted site, there are greater likelihood of your content being ranked higher, and standing out over your competition - improving the chances that your content will be read by your intended audience and generate leads for your business.

Transcripts

The simplest way to repurpose your videos is to write a transcript and post this on your website or blog.

Video transcripts give your audience another way of engaging with your video content which makes it much easier for them to locate specific information or to skim over the content. Transcripts also make your videos more searchable, adding the keywords you want to target to your video content, and helping to boost your SEO.

If you're posting your video on YouTube, try by adding a link to the transcript within your description of the video in order to increase traffic to your website.

FAQs

If you have information-heavy videos, you could transform your content video into a FAQ list to post on your website as part of an article on your blog or the Knowledge Base.

FAQs can be a simple and simple method for visitors to get the answers they're searching for without having to watch the entire length of a video. And they're a great way to improve your site SEO too!

Customer testimonials

Watch out for video clips you can utilize for customer testimonials too - If you've got video content with customers in it, you can make them into testimonials from your customers on websites, social media channels, and mail marketing.

For example, if an unhappy customer has shared a photo of them in a review about the product you sell, you may reuse that content for be used across other social media platforms. Make sure to get the author's permission prior to doing so.

Emails

to add a new feather to your content marketing bow, use videos in your marketing strategies for email to give you more ideas for content, and also provide greater benefits to your readers.

When it comes to email marketing, there are many ways to utilize your repurposed video content. Here are a few suggestions:

  • Embed as clips: Add shortened videos of your original into an email you wish to forward to your followers.
  • Create a GIF: Turn a video highlight into a GIF to add to your email. Add an embedded link to the entire video in order to increase traffic to your website.
  • Convert into text Transform the content of your videos into useful and entertaining email messages - ideal for explainer videos and the latest or most popular themes.

A whole page of text could seem overwhelming to many email recipients - try mixing it up with different types of content in order to boost the number of people who open your email messages.

Video landing page

Are you looking to add a punch to your landing page? Make use of your videos on the pages you use to convey your message without much effort required for your people to visit. Instead of asking potential customers to read through your material you can simply include a video that explains everything they need to know in a simple design.

Videos could help boost the user experience on your website by providing visitors with an array of content as well as a more enjoyable to scroll through.

There are a wide selection of types of videos which work great for landing pages, including:

  • Product demos
  • Customer testimonials
  • How-to guides
  • Thought leadership content

For repurposing your old videos, cut and edit the content in order to ensure it only includes essential and pertinent elements. Additionally, you can add overlays of text, a brand new CTA, and extra footage or other information that can help you adapt your content to your website's landing page.

Mini courses

If you've got a collection of educational material, think about repurposing your video content into mini-courses by dividing lengthy videos into chunks of bite-sized pieces. Microlearning is a wildly popular way to learn and developing your own mini-course can help establish your reputation as a specialist within your area.

You can repackage the longer content into a mini-course that you can snack on for sale as an added digital product or share with your followers via social media or email.

Online video courses

If you're already creating video content to promote your brand, why not repurpose your content to create an online course that you can sell? Create a video course where your patrons pay for get access, with bonuses, downloadable resources, quizzes and assessments, and more.

Video advertisements

Use your video content to make powerful videos which will save your company time and cash! Choose the best elements of your video, and cut it down for a slick ad that's tailored to the brand you want to promote. Add an intro, audio and any additional graphics required to get your message across in a less time than the original video without needing to reshoot.

3 tips to recycling video content

Here are 3 extra tips that will help you learn how to repurpose video content in the most efficient and stress-free manner that is possible!

Do not try to reuse video content for every channel

One of the biggest mistakes creators make is thinking they must have a presence on every channel. When you're looking to reuse videos, think strategically regarding which channels you'd like to reuse your content for and which ones to avoid.

If the people you want to reach aren't using LinkedIn then there's little reason to repurpose your video content into LinkedIn posts. Make sure to focus your time and efforts on focusing your attention on sites where you are aware that your intended audience has spent the most time online and also where you have an established audience.

It isn't necessary to be posting on every possible channel. Instead, use your time effectively to make your content maximum impact and reach the people who are actually interested in your content.

Develop a procedure to reuse HTML0

To help you repurpose videos more effectively, make it a part of your regular routine. It's about setting aside time to do the tasks required to create the video, so they don't appear as a surprise when you're done with the week.

A brief description of the steps to develop the process of repurposing your videos:

  • Design the kinds of content that you would like to create
  • Create a checklist of the tasks you have to do for each content type
  • assign tasks to team members or schedule them into your calendar
  • Check the task-list often

Batch create your web content

When you're trying to reuse content from video is really beneficial to produce fresh content at a large scale. Sort each type of content together and set aside some time for each. This is particularly useful for social media posts where you need to be posting regularly and on time, every single day.

Here are five examples of how to create material for social media in large quantities:

  • Create all of posts on your social networks for the next month
  • Make all infographics and source images
  • Generate all the carousels
  • Edit all the videos
  • Calendar all social media posts using a calendar of content

Make a batch of your content for more efficient and productive - and make content production effortless.

Prepare to reuse your video content now!

It's simple to use the content of your videos to make every video get more mileage - and also reach more people with the highest quality work.

If you're interested in making your own guides, video lessons and other digital goods It has everything you require to get set up and get going in less than a day. Use the drag-and-drop course builder to build your own courses of video or digital product and begin earning from your expertise.

Test at no cost today.