How to sell more than 100 Places in Your Online Course to a single corporate client
The next year will see more than $8 billion has been authorized for the purchase of courses, coaching and consulting for small- to medium-sized organizations, non-profits, as well as associations.
56% the training is provided by facilitators or instructors who are not from the outside (experts similar to you).
What's more interesting: more than half of this education will be delivered on the web.
What I've Learned While Being the decision maker for the 7-figure training budget
In my former life, I was the Chief Learning Officer for a large organization. The annual budget for my spending was well over 7-figures.
I purchased all sorts of courses that ranged from NLP to our sales staff and alkaline diets for our executive team retreat to drummer circles for our corporate celebration, as well as every other thing you'd expect to find like leadership and productivity, sales etc.
What I learned is this: If you can link what you do to a result a company is looking for, businesses will be more inclined to work with your company.
The Reasons to Sell Your Online Courses to Corporate Clients is a Great Idea
Since launching my personal firm instructing experts and business how to create courses, I've attracted millions in online coaching and consulting sales from both entrepreneurs and larger corporate clients. Here are a few ways you can do exactly the same thing:
1. You are able to offer multiple "seats" in your course for one customer. I've had corporate customers purchase 10, 20, 50, 100, and 250 seats in my classes for prices that range between $179-$1997.
2. You are able to mix your online course offer with additional offers such as online group coaching, or an on-site custom or virtual implementation session.
3. It is easy to modify an existing online course for corporate customers. It is possible to add additional accessibility to your course by arranging the option of a private call for implementation to everyone in the company hosting your course. Also, you could make an application that is related to plans for the future based on what you're teaching within your class. There are endless options.
4. Corporate clients may assist you in getting many more clients. Sharing that you work with corporate clients can add instant credibility when you are selling your products to single customers.
The process of selling an online course to a Corporate Customer Prior to you Create The Course
What if you don't have an online course created to sell? Pre-selling a corporate client an online course prior to creating it can be a powerful method to determine the content you want to incorporate into your course, and to help fund your development time.
This is simpler than you think. When I meet with corporate clients, I systematically guide them through a research process, and then ask them to say what they'd love to see as an online training course.
Then you can turn it around and promote the material to your other corporate clients or launch it to individual customers.
What to Look For If Corporate Clients Buy Your Products
There are two questions you should ask to find out whether corporate customers will purchase the offers you make.
Question 1. Is your course topic something corporations would be interested in?
Here are a handful of the categories of training that companies spend time and money on year after year:
- Accounting and Finance
- Administrative Training
- Customer Service
- Health and Wellness
- Human Resources
- Industry Specific Instruction
- Information Technology
- Leadership and Management
- Marketing
- Personal Growth and Development
- Organization and Productivity
- Sales Training
- Software
- Strategy, Creativity, Innovation
- Team Development
- Facilitation and Training
Question 2: What is my topic of study? How does it relate to the outcome an investment by a business?
One easy way to get corporate clients to see the worth of your course is to link the outcomes the course produces to profits.
It's simple to recognize how profitable it is to take advantage of course topics like selling skills and marketing via social media, doesn't it?
What if, however, you are teaching a topic which has no obvious relationship such as sleeping therapy?
It is possible to ask the following 2 questions:
What are the results my proposition will yield?
How does this result connect with profitability?
As an example, below are some of the topics that my clients have offered for the corporate market:
| Class Topic | What's the outcome you are delivering? | How does this result relate to profit? |
| Sleep Therapy | Getting infants to go to sleep |
|
| Boundaries | How to have conversations that hold your team back |
|
| Writing | How do you create persuasive copy? |
|
| Storytelling | How do you share with others your "Hero's Journey" tale |
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If you're an expert, coach, consultant as a freelancer, public speaker author, or small-business owner There is an enormous chance to serve smaller businesses, large companies nonprofits, associations and non-profits.
In the next free webinar to the public I'll go over how to gain corporate clients. This includes:
- Who is buying, what they are buying, what they spend and what they spend, and how do you know whether they will purchase from what you have to offer
- The one thing you should never say in a meeting with potential clients from corporate (this can lead you to the dark hole of "We'll be back in touch with you" ..." which almost never results in the sale)
- The best way to go from selling your online courses programmes, courses and other services one enrolment at a time to selling packages of 50, 100, or more to one business
- The critical thing you need to accomplish before picking up the phone or send an email to make sure that clients appreciate the value in what you offer and invest in your programs (most experts miss this and never get to first base)
- An extremely powerful four-part conversation Frame to lead a conversation with a customer to bring them close to a sale
Jeanine Blackwell is creator of Create 6-Figure Courses(r) and The Launch Lab. She has assisted thousands of professionals create and launch successful online courses, and has designed world-class online course learning models for brands like Estee Lauder, Aveda, 3M, Disney, Samsung, Princess Cruises, Boeing, Sotheby's, and Smithsonian Institute. Jeanine speaks on strategies for online learning as well as digital marketing. She has performed on stages with numerous prominent influencers like Marianne Williamson, Daniel Pink, Marcus Buckingham, and Deepak Chopra.