How to sell online courses in 2022 [Ultimate Guide] --
Making online courses available it is cost-effective and straightforward. What you choose to publish is entirely up to you, we're just here to support you and make it as easy as possible.
And in that spirit this is the full guide that will help you along your way. Also, you will find details on free tools that you can use to design and market an online course that is profitable.
Quick find links of the things we'll be covering:
- Pick a course topic
- Research Market Demand
- Outline Course Learn Outcomes and Content
- Find the Course Formats
- Create Scripts, Film, and edit
- Choose A Platform to Sell On
- Add Your Online Class on
- Set Pricing
- Promoting and Launch
- Find feedback, improve and Enhance
How to create Online Courses
Many people associate production value with quality and expertise. It's therefore worth investing into a few tools to ensure that your course appear professional. But before diving into the different tools will be required to make your online courses, keep in mind to place quality of content over video quality that you produce for the online course.
Here are some things that we believe will aid you in creating a successful online course.
1. Camera
The majority of smartphones today can capture excellent quality videos. The quality of the video you record by ensuring your device stands on a sturdy foundation such as a tripod or even just books! It's also an excellent idea to buy a basic lighting kit or at least make your video in a location with a lot of consistent sunlight.
If you're considering making a an investment that will be worthwhile as a course creator, we recommend buying DSLR cameras as well as a high professional lighting set-up.
2. Green Screen
You might want to consider purchasing an green screen you can project different backgrounds onto your videos. The result is that your videos will appear more professional. Most importantly you might choose to shoot your online class over many days. Therefore, a green screen would ensure that the background remains consistent through the videos.
3. Microphone
Make sure that your students be able to hear you clear. You can start with a clip-on mic or a microphone that is usually about $25. There are also some great podcasting USB microphones on the market that won't break the budget.
4. Video Editing Software
Editing software is likely to be on your agenda. If you're not looking for anything too complicated You can make use of the free software for editing videos, such as iMovie (for Mac users) as well as OpenShot, VSDC, and ShotCut (for Windows users).
5. Screen Recording Software
If you want to create slide shows or perform the tasks you perform on your computer, you may need screen recording software. There are free programs and online tools that might work including QuickTime and Loom. Take note that these programs are able to record only the resolution of 720p, not 1080p or higher.
How to Create and Sell online courses that are profitable
1. Select a Course Topic
The subject matter of your course must be a blend of your passions and expertise, and your future customers' requirements and expectations.
What ever your specialization, adjusting your curriculum to suit the demands of an audience in particular is a great way to earn money. Consider the main reasons somebody would look for courses online related to your area of expertise. Are you looking to make a change within their lives, master a new skill, solve problems or boost their career prospects?
Be specific about your idea for the course. Course topics such as 'How to Photograph Wedding Photos for Beginners is likely to have the benefit of a clearly defined audience and have a greater chance to convert new customers 'How to Improve Your Photography'.
2. Demand for Research Markets
You're excited about your course theme and are eager to start filming. But wait! Be sure to comprehend your market prior to you even begin writing the screenplays and shooting to create your course online. After all, who wants to spend hours creating an online course discover that the course isn't being sought-after by your target audience? Nobody - that's who!
Making data-driven decisions is key for building the online course company. Below are some options to conduct your market analysis:
- Interest in reviewing. Using Google Trends it is possible to input keywords related to your subject and assess the level of interest globally or by certain countries or time-frame.
- Learn what your intended public might be asking questions concerning. Using Answer The Public it is possible to discover the various questions individuals are asking regarding specific topics.
- Connect with the communities of Reddit and the Quora community. Identify various questions and issues that users have to face in your particular field. Ask your questions on the forums to encourage other people to ask their questions on your thread. You may even be able to provide them with additional content that can be added to your topic of instruction.
- Reach out to your targeted customers. There's nothing better than to hear from potential customers in person. Reach out and set up 1:1 calls to understand the needs of your customers and their pain points. Remember to do enough calls to ensure that the results you get aren't influenced by.
- Research your competitors. Figure out who your competitors are, and what they're offering. Don't fret if there are other people who have covered subjects in your field This proves there's a market that you're interested in. Consider ways to create a distinctive benefit to your students in the course. Think about:
- Do you have a better way to explain the subject matter to the audience?
- How can I tailor the content to appeal to a different target group?
3. Outline Instructional Learn Outcomes and Content
Based on your findings Determine the learning objectives in your online class. Make sure that you and your students know what is expected from your course. Making assumptions that are unclear or untrue will not only make your students unhappy however, it can create a course that is extremely difficult for you.
It is a good idea to complete this statement: "By the end of this class, you'll be able to _____"
Here are some of the examples of the learning outcomes that can be derived:
- By the end of this course, you will know how to shoot wedding photographs in an indoor setting
- After the completion of the course it will allow you to master the art of cooking amazing recipes with leftovers
- After completing this class, you'll be able to cook vegan dishes without using the use of processed ingredients.
The ability to create concise learning outcomes will also aid you to market your online course towards a particular segment in the future.
When you've established your goals for learning, you can begin piecing together all the content into sections and small lessons in every section. Divide your online course into clear sections so that students are able to move naturally from one part to the next.
Examples:
Course Topic: How to Take Wedding Photographs for beginners
- Section 1 The introduction to the wedding photography equipment
- What are the tools you need to buy to make
- How to adjust the settings of your camera like professional photographers.
- Section 2: Understanding how to model your models
- How to frame your models for outdoor use
- How to frame models inside
Once you have a clear outline of your course, you will have an idea of how for building your course content, each lesson by itself. Each lesson should have its own detailed guide and a variety of exercises for students to work through. In each lesson, try to have clear learning objectives which students leave with.
4. Choose the Formats for Courses
A majority of online course creators are focused on video-based lessons, but in the case of online course creators, you are able to design various lesson types such as:
- Video
- Text
- Quiz
- Assignment
- Survey
- Downloadable
- Embed
Utilize a range of instructional styles to enhance your online class and make it more engaging. Remember that every student is different in their learning. Certain students are better off with the use of visuals, while others benefit from learning when they are able to actively participate via assessments and quizzes.
5. Create Scripts, Films and edit
By now you should have a clear idea of your course plan. It's time to organize your material and create your course!
If you are teaching using video, begin with writing your script. Careful scripting makes sure that your lesson is logically structured, easy to comprehend, and clear. It is possible to use a teleprompter app to display your script in a tablet display that is placed next to your camera. This is better than trying to memorize the entire script!
If you're truly lucky, you'll get a perfect take on the first attempt. It's rare to be this lucky and not even Hollywood. Course creators typically require multiple sessions. Make sure you practice your script. Expect it to take at most three attempts to capture the course content with a style that you'll be happy with.
Make sure to edit your video in order to enhance their quality. production. Make sure your audio is in good shape, and include pop-ups and text wherever it's needed.
6. Choose A Platform to Sell on
Here are some of the best features at :
- Unlike many online course platforms available, it is completely free! And yes, it's not just a free trial, it's free forever. You can access every single feature on without paying a dime. Charges the user 5% of transaction fees every time you sell. This is beneficial especially when you're only starting out and don't have a large amount of customers right now.
- has a variety of features to help online course creators like the ability to host videos in-house, custom branding, drip-courses, and an array of intriguing lessons, including video, text and quizzes, downloads, assessments, surveys and embeds.
- It is an eCommerce platform which means you can build the perfect landing page that is fully customized. Additionally, you can build an entire website using the powerful store builders. You'll be in control of the course you sell through your own site.
- It is possible to set a variety of prices, including one-time charges, subscriptions, and installment plans.
- Access to your marketing tools and store's data to run successful campaigns.
7. Upload your online course on
Within your account, navigate to the Products tab and then click the "Add New Product" button. Next, select "Course" You'll be directed to the page in which you'll be able to include your online course products details.
Make sure you:
- Modify your sales page. This is where you will provide a comprehensive description of what your online course is about to your future customers. Information you provide on the sales page is likely to impact the traffic coming from the search engines and the conversion from your site visitors into paying customers. You can modify your customer's checkout pages and thank-you pages as well.
- Make a certificate of completion. At you can automatically provide a completion certificate to provide proof that the student successfully completed your online class. They can provide a sense of achievement for students plus, it might just encourage them to boast about their accomplishments on social media This will serve as a promotional opportunity for the instructor!
- Create the drip program (if needed). You can make certain course content available to students for a set duration of time.
8. Set Pricing
This part is tricky if you're aiming to sell online classes for the first time. You can research the going price for similar courses, but it's likely that you'll need test the market, and be prepared for some trial and failure. You may have to start with a low price to establish a reputation and generate some positive reviews before charging a higher price later.
There are different pricing options available on the platform including the one-time cost per course, payment plans and subscriptions.
Additional content, such as download guidebooks, live classes and even coaching are excellent methods to increase selling opportunities.
9. Promoting and Launching
Once you've created your content for your course now is the time to start launching the course and begin driving customers to your website!
Participate in relevant Facebook groups and interact in the conversation by offering your expert advice for free. The growth of your social media presence is a powerful strategy to expand your audience.
After that, make use of email marketing to promote the course you are offering to your email subscribers. Email marketing is more effective when you've established a foundation of trust with prospective clients.
Start a blog and increase your list of email subscribers. Create blog posts and posts on social media around what your potential students are hoping to achieve and provide a glimpse of answers that can be found in your classes.
Testimonials are gold dust. Try everything to obtain them, and then do everything you can with the information they provide. If someone has had a positive experience with any of your online classes, they're generally happy to tell about it - but they almost always have to ask. So don't be shy. Testimonials are the best marketing to have.
10. Receive feedback, refine and Enhance
In the most popular subject areas, creating online courses is a market that is competitive. Feedback from students will help you improve the value of the content. Request specific feedback on things that people think are the most useful and less helpful elements of the program and how they think it can be improved.
This isn't always comfortable when you've put lots of energy into course creation. However, this isn't the time for thin skin. Respond positively to feedback and use it to help make your classes even better.
Hopefully, these tips will help you plan how to market your online course profitably. How to go about it through are, as ever, straightforward. You'll always have someone to assist you should you're stuck.
Best of luck!