How to Sell via Facebook (A method for Facebook Group owner)

If you're planning to market your course on the internet You'll need an audience. If you're lucky, it's not necessary to wait until the moment that you've developed your course before you begin to build your community. If there's one thing I've learned through my time as an entrepreneur, it's that creating the product and then in search of a community that can promote it, is like putting the cart before the horse. It is best to establish a network first. Then, you need to be aware of what people want, and then make sure you sell this.

A course could be the perfect opportunity to build followers for your online courses. Even better, it could aid create a network of potential customers and leads who can provide an insight into what they want or need to buy. Through Facebook Groups, Facebook Group allows you to view posts and learn about the desires of your followers, their languages, and areas where they're not getting the results they desire. You can then give them exactlywhat they're looking for, quicker than you could do it in your own.

In this piece I'll teach how you can create communities with the help of Facebook Group, tap into that group for what they require, then prior to making it, you can create it.

A mistake that can be deadly to avoid

Over the years of consulting and creating online courses, I've seen an unavoidable mistake I'd like to help you in avoiding. The mistake you make is to launch courses before having an online community.

Maybe you've seen this happen in the past, or perhaps you've been there. You've spent hours constructing your online course. It's exciting to earn sales and help others and then you put your course on the internet with incredible passion - and then you release it to all the world to view as well...

... crickets.

There is no need to buy.

It's sad. But it's also the truth that this is more than most course creators want to acknowledge.

Instead of working to could or won't make the product sell, place that focus into creating your own community first. If you are the community's leader then you'll be able to find it easy to make income by offering courses, coaching and whatever else you want to provide.

When I began to build my own business, I was struggling for the best way to create a social network around it. Happily, I placed the emphasis on my Facebook group than all other things, which included podcasting. When I look back, I identify what made me successful in selling the online class with incredible success, it was my Facebook group. It has turned into an effective source of connections for networking, socializing with friends and taps into those who are already interested.

 Build A Community around the Theme of your Course

If you are planning to provide the online course to the members in your Facebook Group, you first must create a group that has a high degree of relevance to your company and its niche.

My personal experience has led me to create several groups. The group that's proven to be the most effective for me has been the Secret Weapon for Podcasters group along with the Pay2Podcast groups (the latter being an paid-for group). Having a group that is specifically geared towards podcasters has helped me to make sales to individuals within the field of podcasting.

If I'd started communities that were centered around eating, training, or anything else that was not related to my field of study, I'd be a part of a group of folks who might not be interested in my online classes on podcasting.

If you're not yet in Facebook, I suggest you sign into Facebook and start a brand fresh Facebook Group. After that, you'll have to come up with your group's name. So, let me introduce my next suggestion:

Change your Facebook Group Name to Improve SEO

When a large number members join a community then they attempt to make attractive names. On Facebook it doesn't always work effectively. If you consider Facebook as a type of search engine, then you'll find that it is extremely adept at looking for particulars, but prefers to use terms that are more concrete.

In the case of, say, you've named your group "Fantastic Beasts" and the group is designed for people who enjoy gyms, Facebook doesn't know that. You can instead identify your group as "The Weight Room" or "Gym Enthusiasts - Who Want to get rid of." You can use this choice when you search for your topic within your group's name.

If you're a group with digital marketing or Instagram users, you should incorporate the keywords in the group's title. One reason that you should consider going all-out in your group names is that you an established following and are able to attract a steady stream of fans into your group. If you have a strong basis and have a huge following (like Lewis Howes or Hal Elrod to give an instance), then you'd do well to use your name as the subject. If you do not have an enormous number of users who might search for your name in Facebook or via email members of your group via ads or emails, your podcast or any other medium. Use the words that correspond to the subject matter in the name of your group.

Create a Specific Focus for your Facebook group

As with my previous suggestion regarding creating groups that are niche-specific and relevant to your target users for your online class Additionally, the group needs be able to serve a goal.

Your group's purpose doesn't include offering items (including an online class) to its members. You'll use this group to build prospects for you, acquire clients and to sell more courses, - but don't make it appear that way.

A great illustration of a community serving an important purpose is The Order Of Man Facebook Group. With more than 40 thousand active members, and a growing Ryan Michler's Facebook group has evolved into an online community that is unique to other online communities. There are numerous posts in the group with a range of 50 comments, which can be with hundreds of comments. A clear goal allows men to connect and discuss one topic that's clear which is manhood as the man and methods to develop as a man.

When you start a Facebook Group to build a group of your followers ensure that the group has a clear purpose. You'll notice that each of the groups mentioned are extremely concentrated and have an underlying purpose. This focus can aid you should you're planning to advertise your program to the community which you're part of.

 Invite People to Sign to your Group on Facebook. Group

The process of creating the community you want to join can be long and tiring. When you don't already have an existing community, you'll have invest some hours and energy into it - but at the end of the day, it will yield rewards. As Arne Giske who is a Facebook group Growth Hacker who spoke to me during the Thriving Launch Podcast: "At first it'll take a lot of work. If you're just starting out, you'll have to put some effort into the process. Once you've established the group, you'll be able to create a community that purchases the items you've bought. Not only that however, you'll also be able to have a community who can tell you what that they're interested in hearing. you'll only need to make it and sell them that."

The work required at the beginning will be well worth the effort in the end outcome.

One of the first ways to establish a community is to simply make Facebook posts. It's precisely what that my buddy Tim Hoover did with his Elite Fitness Group. The group had no email addresses, and there was not a community. He used the method of posting posts inviting his followers to join the group and now he's had more than 500 members who are very active. The same method I used when I first started and within a brief period of time, I stopped asking anyone to join my community because my friends began to refer to their friends and then join them.

It may seem daunting or time-consuming to establish a community if you don't already have an audience, however, we all started with nothing. Think of Arne Giske for a good example. The time he founded the group, when he first started it, he was just 23 as a child living at the bottom of the parents, without any job and brand new to the online marketing industry. He stayed true to his method that of constantly inviting members of the intended group to join the group and now his group is home to over fifty thousand loyal members. If you're a Millennial or entrepreneurs and want to join the group, it's a good idea to join his group to see the strategies he's using so you can copy his tactics to your group.

Here are some different ways to inform the world about your community

• Video ads are accessible through Facebook (if you're just getting started with online ads, go easy and start with this)
• You can reach your audience through email or your friends that you think could be in the market for
• Private Facebook message inviting people who you think would be interested in the page and its contents
• Link to your group's page from your main menu or the content of your site
• Social media posts with links to your business
• Your podcast should be shouting out about your group
• Inviting friends to inform their friends and make posts about your group

To Increase Membership In Groups By Giving People Rewards For Joining

It is possible to encourage membership by giving away giveaways or providing exclusive items of training, videos, and content that aren't released elsewhere.

Additionally, you could offer an additional few minutes of time for you and your team - time that's not available and nowhere else. The uniqueness and exclusivity can help in making you and your team as a go-to-spot for outstanding assistance and information within the area you live in.

Here are some concepts for giveaways:

• Special PDF documents
• Hidden or sought-after hacks usually are provided to customers
• Walkthrough videos, as well as training videos are exactly what people want.
• Online classes for free

This is the kind of things that make people desire to send their emails as well as time, consideration and even support. This is precisely what makes people desire to be part of a community.

Special gifts and giveaways are exactly the kind of thing Ryan Levesque was putting into place while the group was created. The Next Level Mastermind group (it's an online class that costs money, but nonetheless he exemplifies this model to the greatest degree). As he launched his group, he offered the group a variety of exciting giveaways. He offered gifts to people who had contributed the most post in the group (which inspired members to contribute and they did!). Then he offered affiliate prizes to the members who signed up the most members.

This method Ryan Stewman utilized to grow his Sales Talk with Sales Pros, group to grow into the largest and most active group for sales on Facebook. Incentivize individuals to join. Utilize whatever resources you have. It may appear like you're giving away everything within your artillery. However, once you have an army of faithful and grateful soldiers, it will result in dividends.

Offering so much to an organization that is free may be tiring, but it's the way you're attracting interest. That's the way you're earning fans. If you're thinking it's exhausting and you're not used to giving your customers the respect they deserve, think about the words Gary Vaynerchuck says in this video: "I Day Give Attention To Trade." In the world of selling, attention is crucial. It's the reason Coca-Cola, TMobile, and each of the big corporations invest millions of dollars on advertising as well as getting the attention of consumers.

Value you trade to gain loyalty and focus can allow you to create a whole family of loyal customers as well as faithful supporters.

Utilize the Facebook Group you're in to Conduct Market Research

The moment is now that we're nearer to closing sales, but we're not yet at yet where we're at. Right now you have an account. It's focused, and it's growing and lots of many people are signing up. This is a fantastic opportunity to create loyalty and participation.

The following step is talking to people about their issues. Discuss their concerns with them. Find out about their requirements and find out details about them, all so you can develop an online program that's specifically what they're looking for. That way they'll be able to present you with an offer that they'll be willing to accept it.

Take note of their thoughts as well the struggles, their points of discomfort and the complete details needed for marketing an educational course.

Here are a few options to do market research in your organization:

• Participating in polls with the participants of your company ( here's how you can go about the job)
• Asking questions about pains
• Inviting discussions
• Commenting on the state of the other and inducing more dialog

Markets needn't be difficult, it's just straightforward as just asking. Track the topics being discussed, and what the consumers are seeking.

 Make Use of The Data You Have Submitted to Sell Your Course

I'm not a huge fan of the old adage "build it, and they'll come." I prefer to have the people arrive, gather and then make a sale on what they'd like to buy.

Like Russell Brunson has said in his book, Dotcom Secrets where people get together businesses, there's a chance to make money. It was difficult to find communities that you could tap into and use them legally in sales, to increase sales. Facebook Groups let you do the whole thing on your own, with a minimum investment.

When you've tapped into an audience who understands what they're looking for. They're confident in you, and they'll be delighted to buy from you.

Pre-selling does not have to be difficult since you've done the legwork to establish trust, build communications, and draw attention.

You'll need to start talking about the idea of creating an online course that meets the requirements of your target audience (which you've spent time with and your studies have assisted you in gathering the data). When you post content and blog posts, it is possible to think about how to create an online training course to help them solve the problems.

Instead of creating your course only to fail when the course isn't sold, it's feasible to market your course to a small group of beta users. Because the course is being tested and not yet live the cost isn't as high, live and includes special offers that may not be available until later. If you've conducted your research thoroughly, you know the kind of audience you intend to target be looking for from an online course and so the pricing won't be hard to determine.

Because you've earned trust and confidence in your business that your readers are bound to be reading your posts and curious about the things you're doing (which is vital to sales). If you've offered something for free and you're able to only conclude that the premium content is superior and more worthy of the money.

My experience has been that I've succeeded through the paid2podcast course and my ProfitFromFB class. They were validated through real sales which made sense to develop a proper way of promoting this course to those who aren't within the boundaries within the confines of my Facebook Group.

 Make Your Community a Reality Before You Design The Course

If you follow these guidelines that I've provided to you in this post If you follow the guidelines, there's nothing to stop you from being able to develop a network of involved people who are interested in the subject you're teaching. When you follow these guidelines, you'll be able to create an educational program that's not bought by anyone, simply by researching their needs before creating a course to teach students exactly what they'll need to know.

Luis Congdon is a digital marketing expert for businesses. His work has been featured as well as quoted by the Chicago Tribune, Forbes, JP Morgan, Entrepreneur Magazine, Inc. Magazine, Huffington Post, Huff Live, Elephant Journal, and many other magazines. To receive online marketing education for free to help increase sales on your website, visit ThrivingLaunch.com

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