How to Set-Up Google Analytics on Your Membership Site
If you want to improve your website's member experience, you need a way to see how it's currently performing. If you're not aware of current situation, how will you determine if your actions resulted in an improvement, whether that's positive or not?
One of the easiest and most well-known methods to gain a thorough understanding of the various aspects of your site is to connect it to Google Analytics. It is a free Google Analytics service.
This allows you to quickly be able to see in a glance how many people are visiting your website, what websites are the most popular and the location where your site's audience is based.
Google Analytics can do a lot more than that though. Therefore, whatever part of your website's membership that you'd like to track or improve, this free service should provide you with all the necessary data.
In this post will show you how to easily set up Google Analytics on your membership website so that you begin to gain a greater understanding on who is visiting your site, what they're doing once they're there, and how effective your site can be in achieving your objectives.
How do you set up Google Analytics on Your WordPress Membership Website
Although any type of website is able to be integrated with Google Analytics, WordPress users have a particularly easy time when it comes to joining this service for free.
Although there are many of plugins that simplify the process of linking a WordPress website to Google Analytics, arguably the most well-known one is Google Analytics Dashboard Plugin for WordPress created by MonsterInsights.
Over two million active installations and a rating of 4.4 from 5 stars, and both paid and free versions available, this plugin can be integrated into the various types of WordPress websites using Google Analytics.
Join Google to create a new Account
If you're not signed up for any Google services like Gmail or Google Drive, or you'd want to create a new account to use Google Analytics, the first procedure to set up Google Analytics for your WordPress membership website is creating an account with Google. Google account.
In case you want to create an account, you can register for one via the Google Analytics webpage.
Make a New Google Analytics Website Profile
After signing up to create your Google Analytics account and logging in, it's a good idea to create a new profile on the site you want to use this service on.
Since one Google Analytics account can be utilized to analyze and monitor multiple websites, you can set up multiple profiles so that you can ensure that the information is kept separated.
If you are logged into Google Analytics, click on the Admin item in the bottom left-hand corner.
In the window that appears following, press then the Create Property icon.
In the Create Property screen, choose the website type and add the name and address of the membership site. If the next screen, which includes the tracking ID is visible, the brand new property has been successfully made.
Install an WordPress Google Analytics plugin
After you've got your Google account in place and signed into Google Analytics, it's time to set up a plugin on your WordPress site to ease the connection of this service to your website.
To install this, or another plugin, sign in into your WordPress dashboard and navigate towards the Add Plugins page. Click to the Add New option beneath the Plugins menu.
From on the Add Plugins Page, enter MonsterInsights into the search bar after which click on the Install Now option for to select the Google Analytics option in the results.
When you press the Activate button, which appears when you click the Install Now button The plugin has been installed and activated on your website.
Hopefully, you'll be taken to the getting started page of the plugin. Here you'll be able to watch a video overview of Google Analytics Dashboard Plugin for WordPress created by MonsterInsights.
Now it's time to connect your WordPress website with the Google Analytics account.
Integrating Google Analytics with Your WordPress Member Site
One of the reasons why Google Analytics Dashboard Plugin for WordPress from MonsterInsights is the best choice for us is the setup wizard feature that simplifies the process of installing this feature on your site. If you can find the Launch Setup Wizard button in the dashboard of your WordPress dashboard, simply click it to start.
If the button for launch isn't visible, you can click the Settings item in the menu Insights on your WordPress dashboard sidebar. After that, you'll be prompted to launch the wizard. After answering a couple of simple questions, and clicking on several buttons, you should have created Google Analytics on your membership website in no time at any point.
Just remember to select your Google Analytics profile you want to make use of (probably the one you made earlier in this tutorial) on this website at the appropriate stage.
After you've gone through the remainder of the wizard after which you'll have linked Google Analytics to your membership site.
Looking at Your Google Analytics Data
Another reason why Google Analytics Dashboard Plugin for WordPress from MonsterInsights is an extremely popular option is the fact that you are able to view the analytics information from the WordPress dashboard instead of only through your Google Analytics website.
The full range of data and reports is available at Google Analytics. More information and reports are available on Google Analytics website, but for convenience, it's good to have access to an overview of the most important metrics right from the WordPress dashboard.
Final thoughts
After you've had Google Analytics set up on your WordPress website for membership, you can start to gain a deeper understanding of your audience as well as how they are engaging with your content, and also how efficient your site converts visitors into members.
If you're interested in learning the more details about Google Analytics, we've published an article on how to use the service to optimize your site's membership. You can also take an online course for free on Google Analytics. Google Analytics website for users who are looking to maximize the benefits of this service.
Do you have any questions regarding using Google Analytics for your membership site? If yes, please leave a your comment in the box below.