How to start an online Business in Six Steps -

Aug 24, 2022

If you're planning to launch an online enterprise, there are a number of actions you'll need take. From creating a successful business idea to creating an online store and promoting your goods, it can seem daunting when you begin on this journey. However, don't be worried because in this article we'll go over all of the steps you'll need to start an online business, and offer some helpful tips for the best way to succeed, for example:

  • Why start an online business
  • How do you start an online business
  • Define your audience
  • Choose your products
  • Create your business
  • Create the store
  • Sell your product

Why start an online business

Starting an online business is a great way to expand a retail shop, experiment in new product lines or even supplement income. It can be a powerful chance for people who are looking to get into the business of entrepreneurship, with lower startup costs and faster time to market and less hassle as compared to traditional brick and mortar stores.

In the end, you don't have to fret about finding the right storefront, hiring employees to oversee the location or in certain cases keeping stock.

A business online allows you to expand beyond your immediate area. You can sell to your target audience across the country or even the world.

It's also a great method to make connections with others in the same places they spend their time. Over two-thirds of Americans shop online, and the number is continuing to rise. So there's the perfect time to hop onto the bandwagon!

How do you start an online-based business

1. Define your audience

Starting with a product with a target in mind

If you already know the product or service that you wish to market, or you are you thinking of launching an online business idea take a look at who will profit the most from the idea. You should make sure you are as precise as you can.

In the case of an artist looking to market pet portraits the people you're targeting could include pet owners who are between the age of 21 and 65, who have disposable income. People in your target crowd also have likely expressed an interest in arts -- visual or otherwise in the form of their online accounts or past purchase behavior.

artist drawing on a tablet

Begin by addressing your audience first.

If you do not know what product you want to create in your thoughts, you should start with something you care about. Are you enthusiastic with small-business owners? Do you love working with kids? Do you enjoy driving? who is drawn to car enthusiasts from all over the world?

When you've decided on your market, you need to identify their challenges or wants. Are they in need of clothes that provide an improved, more comfortable fit? Do they need solutions to ease stress? Are they looking for ways to connect with people with similar interests?

Information about their internal motivations is more useful as compared to focusing on demographics (age or place of residence, gender, etc.). Why? Because it helps you compose content that is relevant to your audience, create effective advertising messages and makes your offerings as effective as possible to your target viewers.

Here are a few methods to get know your audience:

  • Get involved in the areas where people are -- industry forums, social media groups and subreddits. Get involved in discussions and ask them questions about the topics that are most important to them.
  • Learn more about them through surveys. Offer low-pressure requests for surveys using social media marketing and by email.
  • Conduct in-person interviews. Though it is more laborious, sitting down with those in your market can be extremely powerful. Conversations can lead them in new directions and provide more information that you would never ever have considered asking on a survey.

2. Choose your items

The next thing to do is decide what, exactly, you want to sell. Here are just a few internet-based business concepts:

  1. hand-crafted items They are products made by you, including jewelry, clothing wood decor, and food. This is an excellent option if you're crafty or want total control of manufacturing, or are searching to lower costs for starting. Be aware that it's more difficult to take advantage of successIt's also more difficult to scale when you personally make each and every product. Offerman Woodshop certainly has, though. They're a community of woodworkers and sell exquisite, exclusive items including cutting boards, furniture and aprons.
  2. Made-to-order items: These are items created in-house or through a third-party that are kept, sold, and shipped from you. Examples include dishes, footwear, dinnerware, electronics, or auto parts. This is a great option if you can't create a product on your own or want to expand, however it does involve higher startup costs since you'll have to acquire inventory up front. Seymour Duncan, for instance, makes guitar gear, like pedals, amplifiers, and even pickups.
  3. Digital goods:These are items which are available online without a physical format including music, ebooks designs, templates for design, and training videos. Digital items are adaptable and generally have lower initial costs as well as minimal production costs. Toontrack is one example. It sells downloadable sounds and digital instruments and tools for musicians and engineers.
  4. Memberships They are the ideal solution for an online business model. It is possible to sell periodic or one-time access to a variety of things , including fitness video libraries, stock photos galleries, template collections and forums. This is an excellent method to build the community around your brand and earn a profit you can count on. IAB is an example, offers a membership program with advantages for companies that promote advertising, like professional development courses as well as industry guides and invitations to networking events.
  5. Newsletter subscriptions paid: Charge people for access to your newsletter that is filled with top-quality, excellent content that interests the readers. It's also an excellent opportunity to earn an income that is passive. Discover more about how paying newsletter subscriptions work.
  6. Bookings and reservations: Allow customers to book appointments, lodging as well as other reservations right on your website. This is a great choice for all kinds of commercial offerings, from tours or excursions to consultations and hotel stays. Adventure Parc Snowdonia utilizes this model to offer snowboarding lessons, mountain biking adventures accommodation in camping, as well as many more.

Be aware that you don't require you to select the first of these choices Some of the most popular stores break through the mold. Instead of manufacturing or crafting their own items, Kawaii Box curates the best cute items from Japan and packs them into themed boxes.

Kawaii Box with plush toys
Photo (c) https://www.kawaiibox.com/

Or you might combine multiple types of products. You could produce and sell original paintings and dropship posters featuring your design. Or, like One Stop Map, sell digital products (vector maps) alongside services (custom map design). There's no limit to what you can do!

What ever item or service you select to offer, it's an excellent idea to check the product's viability prior to starting your business. This minimizes your risk as well as helps you be in line with the values of the people you want to reach, and helps you create the best possible version of your product.

There are several various ways to do this. Of course, you can, quite literally, sellyour products by offering orders in advance. Present your idea via your site or crowdfunding platforms and bill upfront. This can give you a clear idea of interest as well as a means for you to get feedback.

It is also possible to market your concept of your product or service. Talk to the people you identified as your target audience. Inquire whether they're interested in the products you've got to offer in the event that it is able to meet their requirements, and how much they might pay for it, and how you can enhance your offerings.

After generating viable feedback then apply it to your services and products as much as you think makes sense for your business.

3. Start your own business

After you've chosen the product you want to sell, now is the time to create your own online business.

The legal requirements differ based the location where your company is located, but here are some guidelines to consider:

Choose your business structure and register your business.

It affects everything from your fiscal responsibility as a taxpayer daily operations. It's a vital aspect to beginning a business online that is successful. There's a wide range of types of businesses you could pick from in the U.S., including:

  • Sole sole proprietorship. Unincorporated businesses with only one owner. It is the simplest and most efficient way to launch your online business. But, it comes with fewer legal protections than most of the alternatives, and greater personal liability.
  • Partnership. It is a business that has multiple owners that contribute funds, labor, skills and so on. and are able to share the earnings. This is another relatively simple form of company to start and has a few limitations on legal protections for partners.
  • Limited Liability Corporation (LLC). It is versatile, and may be comprised of one proprietor or partners. It also offers legal protection and benefits for the owners.
  • Corporation. Corporations legally separate the owners of the company from their business and provides the best level of security. Owners become employees of the corporation. It also comes with an increase in paperwork and management tasks, and fees to be regularly paid.

Take the time to fully be aware of the implications for each kind of business, and keep in mind that each country varies when it comes to choices. If you need help, don't be afraid to get help from an expert.

Find tax IDs and learn about the tax system.

Typically, the structure you choose impacts the way you pay tax. It is also important to think about whether or not you're legally required to charge sales tax, and how you'll need to set it up. This is based on the location of your business as well as the place you're shipping items and the items that you're selling will vary between businesses.

We suggest working with a tax professional, especially when you're first starting your online business, to ensure that everything's set up properly.

Obtain any necessary licenses.

If your company is within the United States, this document by the Small Business Association HTML1walks you through everything you should know.

Set up a bank account for business

When starting an online business, it might seem easy to use your existing bank account. But there are a lots of good reasons to separate your business and personal accounts:

  • Professionalism. Customers and business partners are able to send checks to your business, not to you personally.
  • Protection. Separating accounts protects your personal assets from business liabilities.
  • Simplicity. Combined accounts makes the accounting process and taxation significantly more complicated.
  • Extra benefits. Business accounts that are separate allow users to establish an account with a credit card, establish an account with a credit history of the company and to request loans or lines of credit.

When selecting a bank account, pay attention to the interest rate, transaction charges and the minimum balance of your account. Also, you may want to talk to other entrepreneurs and find out the things they like about their bank.

Set up accounting

Determine the method you'll use to charge the products you sell.

  • One-time payments. Pay for the products in total at the time of your purchase.

You may also want to offer some combination of the above. As an example, you could offer one-off bags of treats for cats, while allowing customers to subscribe and receive a box every month. If you are selling more expensive items, you might consider a payment plan along with paying the full amount at the time of purchase.

pair of jeans with a price tag

In determining the price of your product begin by analyzing the cost to produce each of them. It's not just the cost of products and materials. Think about marketing costs, licensing permits, licenses, warehouse charges and even the cost of labor. However, not all of these are applicable to every company and this will be completely individual to your business!

4. Build a store

If you have solid business practices set in place, it's the time to start building your online store.

Begin with the foundation of your website.

Get a domain name, and host

First, you need to buy the domain name -it's the URL customers type in to reach your website. Pick something that represents the business you run online and is simple to remember, and does not contain numbers and hard-to-spell words. The following is a step-by-step outline that walks you through some other crucial considerations.

Your host is where your website lives It holds all your site's data and presents them to visitors all over the world. The hosting provider you select has an important impact on your website's security and speed, along with the performance of your site as a whole. There are a few things you should be looking for in a hosting service:

  • The possibility to expand. Even though you don't need lots of storage or bandwidth in the beginning of your own online venture, it's important that you can grow without the need to move your website over to a new hosting provider. Pick a service that has a range of plans, such as VPS and dedicated options.
  • An affordable price to fit the budget of your. Be aware that a top-quality hosting service is likely to be more expensive than one that is less expensive. It's the same as the old maxim, "You get what you spend for." But when you're beginning your journey, you also want to avoid high overhead costs until you're generating regular income. Think through what you can afford and what features are important to you.
  • Excellent support. If you encounter any problems, you'll want unbeatable support available to help. Choose a host with 24/7 live chat or phone. Or whatever method you prefer.
  • It's easy to get WordPress integration. Numerous hosting providers provide the option of one-click WordPress installations. Some even move one step further and offer servers optimized specifically for WordPress and include premium WordPress plugins like Jetpack.
  • Measures to protect your site. The security of your site starts with your host. Look for features like SSL certificates, firewalls, malware scans, and new software, such as PHP.
  • Speed tools. The speed of your website is crucial in terms of search engine results and user experience and, again, this starts with your host. Speed tools include things like an inbuilt CDN or caching as well as rapid servers.
Install WordPress

WordPress is a no-cost website building platform created to make it accessible to anyone with any technical levels. It includes a highly visual editor that enables you to make pages that require no programming knowledge, and it is totally customizable.

Utilize plugins which are add-ons to offer additional functions to turn your website into any type of website you'd like. This flexibility and ease to use is the reason it powers 43% of the web.

The majority of hosting companies offer one-click WordPress installations , while other such as WordPress.com, come with WordPress pre-installed. Read the full instructions for installing WordPress on all major hosting companies.

Install

It is an eCommerce platform designed specifically to be used with WordPress which offers all the resources that you require to begin an online business: add products, collect the payment of your customers, establish shipping, create customer accounts, and more.

is a plugin for WordPress.  For installation  you must go towards the "Plugins" section of the WordPress dashboard, type in HTML0  it, and then select "Install." A setup wizard will walk you through the procedure.

 setup wizard

Take note that the WordPress.com eCommerce Plan is pre-installed which means you are able to start creating your website.

Select a theme

A WordPress theme will determine the style and design of your website. There are hundreds of free and paid options -- a bit of browsing will lead you to the ideal suitable one for your business online.

Here are some questions to ask of the theme you pick:

  • Are you sure it's mobile-friendly? Check the theme demo and ensure that it looks great on desktops, tablets, and even mobile phones. This is crucial for visitors on your site as well as for search engines.
  • Does it seamlessly integrate with  the other theme? Most themes are eCommerce-ready, but double check to ensure they'll offer a great experience.
  • Does it offer the degree of flexibility that you want? Some themes are more plug-and-play which allows you to switch out the content and create a website. This is a good option for beginners, but isn't as flexible for customisation. Some are more of a framework -- these aren't without a some learning curves, however they let you design in a myriad of styles.
  • Can you edit it easily? If you're not an expert beware of themes that need coding to make them look the way you want. Select a theme that is based on WordPress Block Editor. WordPress Block Editor for drag-and-drop the creation of content. Some even include demos that you can import as an initial point of reference.
  • Does it include assistance? Check that the theme you choose includes support in case you run into any issues. Free themes typically include forums for support, while premium themes often include a ticketing system. If you opt for a no-cost theme, check out the forums to check how often the theme's developer is responsive and how responsive they are.
  • Are you sure it's updated frequently? Choose a theme that's updated to meet the latest WordPress specifications. This is essential for functionality and security.
 theme with pictures of food
Choose a payment gateway

A payment gateway processes credit card payments and then transfers the funds to your bank accountYou may have had the pleasure of using PayPal or Stripe, two of the most popular choices. integrates with more than a dozen payment gateways, so the setup process is seamless.

If you are unsure, try asking these concerns:

  • How much are they charged for fees? Do they charge per installment instead of per calendar month?
  • What is the simplest way to make the process of checkout for their customers?
  • Are they able to keep their users on your site, or redirect to their own platform?
  • Accept international currency?
  • Do they allow for payment recurring?
  • How fast can you receive the cash you earn?
  • What are they doing to handle the issue of payment?

Consider the specific needs of your business. If you offer subscriptions, you'll need a gateway that can accept recurring payments However, if your business only needs to take one-time payments it won't be necessary.

In the end, it means an easier experience for your customers, more converts and a simpler management for your staff and you.

Set up taxes

The subject was discussed briefly earlier, but you may require the assistance of a professional to determine what the ideal setup is that is appropriate for your particular situation.

Increase the size of your store

There's no end of possibilities that can be adapted to your company's model! Every extension comes with comprehensive documents and unparalleled support and you'll never be contemplating what next to do.

Develop content for websites

It's now time to create your website's content, the information you'll use to sell your products and bring back customers every time.

Pages to create

Pages contain the key content of your website -details about your company the store you operate, as well as the policies you have set. The exact content of your pages may be different based upon your product goals, mission, and market, there are a few pages that every website requires:

  • A homepage summarizing your company and its offerings.
  • A contact page to help customers get in touch.
  • The Privacy Policy page with more details on the way you deal with customer information.
creating a page with the block editor

Make use of the WordPress Block Editor to add pictures, text, video buttons, and other elements on your web pages. It is possible to browse through the block collection to locate the item you're seeking or type in a search term to find an item that is specific to you.

There are also block patterns which you can utilize to design beautiful, ready-to-go sections (e.g. an FAQs section, pricing table section, or product grid.

Check out the complete guideline for steps-by-step instructions about the creation of pages.

Create products

Unlike pages, products aren't designed using block Editor. They instead have specific parameters for online sales: prices, inventory levels dimensions, categories, etc. You can add products on pages to present them to visitors on your website.

adding a product in

There are several types of items you could install, such as:

  1. Simple products simple products with no options, like books.
  2. Variable merchandise: products that have choices that buyers can select from, like T-shirts with different sizes and shades
  3. Virtual items:items that aren't physical. They could be electronic downloads like eBooks as well as things such services and consultations.
  4. Products that can be downloaded:virtual products that customers can downloadsuch as eBooks, templates, as well as music files.

For a simple product like a basic product, for instance it is possible to add details like the product title, description, price, prices for sales, level of inventory and weights for shipping. You can also include a primary image as well as gallery images, and select related items to suggest to shoppers.

The most appealing aspect? No code is required to create products! Learn all the details of designing products by reading our manual.

Want a professional to handle all of this for you? We can help. WooExperts market has certified agencies who are willing to assist! You can filter them according to time zones or budget to determine the best match for your requirements.

5. Ship products and fulfill orders

If your store on the internet is nearly ready the next thing to do is to decide what you'll do to control and ship products.

Here are some things to consider:

Inventory management

How will you organize your items? As you'll not have a brick and mortar site, you'll need an different method of handling this. Alternatives include:

  • Self-storage. Storage of your products in your home or place of business. This is great for new or small businesses but, obviously, it can become somewhat overwhelming as you expand. There is probably no room to put hundreds of objects in your garage!
  • Traditional storage. Store products in a dedicated space , like a warehouse, or storage facility. This provides more storage space and more control, however, it costs more than self-storage.

Shipping

If you sell physical products and products, it's important to ship them to customers in a timely, safe, and affordably. Set fixed costs and offer shipping for free, or set prices based on variables such as size, weight, distance, or speed of delivery. You can even automatically draw live, up-to-date rates from common carriers like USPS, UPS, or Fedex.

For the ideal delivery setup, you must follow these three steps:

It enables you to print shipping labels from your screen, while also securing your customers substantial discounts from USPS and DHL.

After you get your shipping information figured out you should take a moment to consider the packaging you use. If you're selling breakable products, make sure they're protected when shipping.

6. Market your products

It's time to start your own small enterprise online! You're now ready to present your business and products in front of potential customers. There are lots of marketing methods, and you'll need some trial and error to determine the most effective combination for your product and the target market.

Here are some common (and effective!) options:

The right strategy for your marketing requires time and effort So don't become frustrated when you aren't seeing positive result immediately! Focus on reaching your target market with relevant, useful material and you'll leave impressions that lead to sales.

Begin selling on the internet

If you're an owner of an online store, you can do your passion, address customer problems, and connect with others who enjoy the same things as you. And starting a successful online store doesn't need to be complicated -- provides everything you need to launch your store and reach potential customers.