How to use Facebook Groups to find online courses ideas
Facebook group discussions are an inaccessible goldmine of online course ideas. Utilize these steps to find the perfect course subject by searching Facebook groups.
The notebooks you've been keeping are and you're frustrated.
You know you could make an incredible online course, but none of your course ideas has been "profitable" as well as "in-demand".
The internet was not all that fruitful, nor was surveying your email subscribers.
But you're not out of options yet -- you can look up Facebook groups to find some ideas.
Facebook Groups can be a goldmine of inspiration if you know where to look and what to look for.
True, Facebook groups don't seem to be the most popular way to identify course ideas. Yet they're a powerful, affordable, and accessible device for those who create.
In only four steps it's easy to start by contacting Facebook groups to get suggestions for your course. Read here to learn what you need to know.
How to use Facebook groups to locate the best online courses?
Method #1: Participate in the groups of others
Then join other businesses' groups.
There are a couple of ways to locate groups that are worth joining. First, type into "Facebook groups that cover [your area of expertise[your field]" or an equivalent in the search engine.
It is also possible to find groups in the Facebook search box, use"Discover" groups, or click on the "Discover" Groups tab or ask friends to invite them to groups that are secret.
The next step is to join groups that are relevant to your audience and brand A range of 10 to 15 should be enough. If possible, you should join groups that are a mixture of small and large groups.
The larger groups tend to have more members and this can translate into more posts and members to follow. However, large groups may be a lot more unengaged, or unsincere members.
Smaller groups can have more engaged audiences but a lower audience reach because they've got less members.
In each group you join you can post or leave a comment up to three times per week for several weeks. In doing this, you'll earn a reputation as an active and authentic member.
It will take time to yield noticeable results. But with a little patience, it can increase brand awareness and grow your membership base.
But just what should you publish?
Replying to other people's comments is always an excellent way to respond and so is sharing useful material from other brands.
Your content can be shared from time to time however, you need to be sure to keep the content to a minimal amount so that you don't break group rules or come across as spammy.
71% of customers prefer discovering product merchandise on their own, via search engines and social media, among other channels.
Also that you could have better chances of success by sharing more engaging and less promotional content in your group.
However, don't stop thereyou should also take the time to talk to members in person or engage in group discussion.
70 percent of users have said they feel more connected to brands when a CEO of a company is in social media. 65percent also say it makes it feel as if there are real individuals behind the brand.
If you're not the chief executive, it's likely that your customers would still be happy to have someone from the company speaking with them.
To learn more from members, ask questions about their pain points and goals. Asking for product and brand advice can be beneficial also.
Reading through past discussions can uncover heaps of helpful details, and.
If I were to develop a class on the art of bread baking.
I was able to see a number of topics for courses through this bread baking group's discussions for less than one minute.
Apart from helping to identify course subjects Past conversations may help members determine their preferences for products as well as their needs.
Within the On30 Railways group In the group On30 Railroading, for instance, one member discussed approaching a manufacturer to make an appropriate model of a train for them.
Posts like this are great opportunities to ask further questions about what members are looking for in a particular product.
With just a few hours of effort, you could also develop a prototype for a product like a mini-course or digital download, and offer it to the group for free (we'll discuss prototypes for products more within a moment).
The way they react could reveal more subtle yet powerful information about their personal preferences, and could give you ideas for designing your premium product.
The bottom line is:
Groups on Facebook can provide you access to a diverse collection of individuals to draw inspiration from when you're gathering courses ideas.
Method #2: Get to be aware of your target audience
Just 20% of brands make a positive impact on people's lives, one report found.
To make it to those 20%, speak about your group's members with you to see what products and information are important for them.
The comments on your posts, both from your own company and from external sources is a great method to keep an eye on your customers' thoughts and needs, as well.
Take Rhone 's example. Rhone realized by watching their Facebook group that their customers were looking for a sturdy casual shirt.
Then they asked their customers to suggest what the first Rhone casual shirt ought to be to look like. Rhone sold many thousand of the shirts within less than a week.
Bimbo also learned about the preferences of their clients by listening to online conversations.
Particularly, they found out that Mexican buyers wanted a limited edition taste that they could only get in their Gansito cake that was only accessible only in the United States.
When it was released in Mexico the album sold out 4 weeks earlier than we had expected.
Whatever content you decide to share with your group, ensure that your group is an inviting and valuable place for members.
39% of consumers say they are more connected with a brand when they create solid online communities.
Another 55% stated that they felt a sense of connection whenever companies respond or resemble the words of another customer.
Apart from creating an open and stimulating space, you can also offer incentives to join your group.
59 percent of American customers say that personal vouchers and gift cards keep their loyal customers.
For putting that in practice You could offer the first 25 users to leave comments of a blog posting an exclusive, time-bound discount.
Alternately, you can gift the most active members a gift card towards the end of the calendar year, as a "thank to them" for their involvement.
Basically:
For more information about your clients' products preferences, think beyond surveys. You can share relevant content with your group, respond to questions, and measure the reactions of your participants.
As your group expands, you can follow it up with our next strategy.
Method #3: Examine members' profiles posting history
To know who your audience's target is You can also learn more about what people discuss in forums for groups by checking out their Facebook pages, too.
A few minutes looking through an individual's Facebook page will reveal details regarding their issues, products or brand preference, prior purchasesand much more.
57% of consumers have said social media affects their buying behavior, and 19% of American buyers say they bought something because an influencer or blogger suggested the item.
By examining members' profiles You can determine if their buying habits are affected by Facebook advertisements organic content, organic posts and referral links from friends, or influencers.
Also, analyzing their previous purchases, reviews, as well as brands they follow can reveal the products they enjoyed or did not like. It can also hint at which aspects of competitors' products you could emulate or avoid when designing your program.
If you have this data, you could create buyers' personas that are ideal customers by analyzing your customers' typical traits and behaviors.
Here's an example of one from Smartbug :
With a buyer persona to hand, you may make use of it as you come up with the content for your courses or marketing strategies.
You can also make use of " Audience Insights " to find out more about your viewers including their demographics and information about the use of Facebook.
It's as simple as:
Facebook's groups are full of inspiration and product concepts, but members' profiles can reveal more granular data.
And, ideally, between watching members in the group you're in and with others You'll have enough data to move on to the next step.
Method #4: Try your ideas about your course
After a few months of data collection After a few weeks of data collection, it's time to try your findings with a scaled-back version of your course.
Depending on your group's size and the level of participation You could follow depending on the size and level of engagement, you could follow as an example and establish the VIP section where your most loyal and enthusiastic clients can weigh in on your plans.
No matter if you start a second VIP group or you rely on your existing group, you can find some options for testing your course idea.
If your videos get a great deal of viewers, shares, as well as comments, you can then bundle them into an online course.
Foundr as an example, pre-sold several online courses and created the classes that made the most pre-sales in the first place.
In the end, you might release a short 30- to 45-minute version of the course. Then launch the course for your audience and observe what it does in terms of sales.
Regardless of where and how the course is launched Prioritize collecting feedback. It is more important than you might think.
You don't require it all at once.
It's more beneficial to release slowly top-quality courses that are based on customers' feedback rather than rush to release courses that your clients do not seem thrilled with.
Involving customers in the process can be a win besides creating new content that is in demand -- it could also increase the number of sales.
A study has found that having customers involved in the design and launch phases of a brand new product may improve its performance in the financial realm (i.e., sales).
Involving your customers in each stage of the product development process could hurt your product and sales.
A similar study also discovered that incorporating customers into the stage of development can slow the process of preparing to get to market. It could also negatively affect the financial performance of the company.
In this way, limit feedback to the idea generation and product launches. You could also collect feedback after launching each version of your prototype as well.
There's one more advantage to testing slowly your online course: getting feedback.
Every customer's journey to purchase is unique and complex. However, it is likely that the reviews of other customers and recommendations will affect their decisions.
Research has found that a product with five reviews are 270 percentage more probable to be purchased as compared to a product that has no reviews.
Reviews boost profits, regardless of whether you're selling lower- or high-priced products, as well.
The rate of conversion for lower-priced products increased by 190%, according to new research. Higher-priced products saw the increase at 380.
If you create your own product website with sales pages your own content, you are able to add the number of customer reviews and testimonial videos as you want. Utilizing our easy two-step checking out procedure can boost your sales figures and also.
Otherwise, just keep this in your mind:
The process of getting feedback can be difficult however, you and your patrons will be glad you did once you've created an extremely popular course.
Discover profitable course ideas on Facebook groups.
Through Facebook groups, you can say "hello" to an endless number of ideas for courses.
There are four options for getting online course ideas using Facebook groups. These include:
Joining different brands' group discussions as well as observing the discussions of members and their comments
Start your own Facebook Group to both study and nurture your audience
Exploring your Facebook group members' profiles to learn more about their tastes in products
Create a mini-course testable and collecting feedback from Facebook group's members
If you're patient enough and a little patience, you'll have no problem finding course ideas hidden within Facebook's groups. And who knows, maybe you'll even pick up the first dozen clients as you go as well.