How to write outstanding long-form Writing Articles for WordPress

Jan 27, 2023
long-form articles

The first impression people make of you - and potentially your business in less than a minute. Scary. However, online articles give an opportunity to move. The majority of websites have less than a minute to persuade users to remain or to leave.

Yet, that's much time. You have just 60 seconds for convincing an incoming client that your business deserves their attention and shares, it is important to keep your pitch concise and clear you think? Actually, no. The truth is that shorter articles aren't necessarily more effective. If you'd like to stand out from the masses of articles and keep users interested long-form content is best.

What is a Long-Form article?

The articles with the long-form format can refer to text blocks that are much longer than typical blog posts. The average length of blogs is 1100-1200 words. long articles typically have a minimum of two thousand words, but can usually go beyond two hundred words. articles of this kind are focused on creating articles that are engaging readers. Help

Long-form content isn't just only for marketing. If you've got a website and you're a blogger, there's the possibility to earn money by writing a good piece. With WordPress It's incredibly easy to come up with some amazing content. This guide will go over how long-form content functions and what you need to know about why it is important to create the content, along with the techniques you'll need to apply to improve your site's initial impression.

Does long-form content suit everyone? Many people could be benefited from offering long-form posts the chance. It is highly recommended that you check out long-form posts on your website to check out the outcomes.

Inquiring into long-form articles

If you're still wondering the current situation at this point Don't fret. Long-form writing is among the most confusing things to think about. Most likely, lots of websites have posted long-form material throughout the years. The long-winded diatribes of the past are not new to the Internet and the concept that great posts should be around 500 or more words originated somewhere, didn't it?

The truth is that smaller words have been popular from time to time for the good reason. The reason for this is that attention spans are very short and prospective buyers are busy they don't have the enough time to go through many pages. They'd prefer to get some idea of the content before they move forward. This makes sense and is sensible, but the very rigid nature of content writing that it has adopted is precisely what long-form is now reacting to.

While it sounds unscientific however, it is true that the human approach is the most efficient in this case. As Steimle writes:

...if you produce content you enjoy, other people could also enjoy it.

Benefits of Articles that have Long Forms

It's crucial to realize that long content is more than wallpapers. Therefore, we'll go over some of the benefits in the next section.

The average blog post from 2017 read just shy of 1100 words. The number will keep climbing. Compared with 2014, six-times the amount of blogs have published posts that exceeded 2000 words in the past year.

Word count in posts
Word count for blog posts (Image Source: CoSchedule)

Visually Appealing

Images also can significantly boost the visibility of your posts. You can get as much as 94 percent more shares simply by adding one image on your post.

Images increase shares
Images boost share (Image Source: Backlinko)

The more you do more of it, the greater the benefits you will be able to get. Canva as well as BuzzSumo analysed data taken from over 100 million news articles. The top-performing companies all shared one thing in common: Images all over the place.

It was discovered that placing images in every 75-100 words is the most popular. In the idea of placing images every 125 to 150 words leads closely behind.

Words per image
Images that contain words (Image source: Canva)

This means it's not enough for a great long piece of content to contain over 1200 words. Additionally, it requires between ten and 12 images to break up the text to prevent it from becoming a word wall. That's what gives it its shapeand distinguishes it from a 1990s-era Encyclopaedia Britannica set.

Therefore, if you're planning to writing long-form content, make sure that you're not limiting yourself in terms of terms. Add images in order for making the content more readable as well asshareable.

Higher Quality

Long-form allows you to create better quality content. Have you read an article on a blog that claims to offer a "comprehensive guide" only to find that it's only covering one area? Yeah, that's pretty disappointing. Also, it's not a problem when you stick to standard blog post lengths. Longer form content lets readers to delve further into the topic in addition to including discussions and research through interviews. It gives you the opportunity to be patient and do your research. This could result in higher-quality content.

Long-Form Articles can have huge SEO Impact

After getting the "what" out of the first step Let's move on to the "why." What is the reason you should create lengthy pieces of content? Are you a fan of free search engine traffic?

The question is a bit of a setup, obviously. Who doesn't like free traffic? In a nutshell, if you're looking for your organic reach to expand make sure you increase your words count. Google likes long-form content.

Based on the research carried out by HubSpot The longer your contents are longer, the more backlinks your website can earn.

Word count vs linking domains
Word count vs linking domains (Image source: Hubspot)

The result is that it increases your ranking. The more links your content gets (especially when they're coming from sites known for their authority in the domain) and the more powerful the general off-site SEO gets.

Off-site SEO
Off-site SEO (Image source: Moz)

Which is one of the main reasons why longer-form content tends to hold more places on the organic page results for searches. In a study conducted carried out by CoSchedule as well as CoSchedule They found that content with longer forms is ranked higher by averaging more than pages with less content.

Word count vs Google position
Word count vs Google position (Backlinko)

CanIRank, an SEO-specialized agency , wanted to know more about this apparent snowball effect. They then looked into the connection between the length of the content and its the rank of organic search. Their initial results proved stunningly as did other studies.

Content length vs rank
Content length vs rank (Image source: Can I Rank?)
  • Bigger sites that have greater domain authority are more likely to release more content that is longer-running.
  • More content with longer lengths has better keyword optimization.
  • Longer content can earn you more external link.
  • Professionals who are content creators are likely to write more useful and relevant content.

However, when they controlled the factors mentioned above the researchers couldn't understand the relationship between length of content and rank. This led CanIRank to conclude that, "...it could be feasible (though not confirmed) that Google will reward longer content as part of their algorithm. Even though this effect is very small."

However, even if it's unclear what the "cause" of the link isn't understood however, the "effect" is. Simply adding 1,000-word articles to your content strategy will help you get further. The HOTH employed this approach for a new client, which saw a significant increase of organic visitors.

Content length traffic
Impact of length of content on traffic (Image Source The HOTH)

This brings us back to the initial question in this piece: Do prefer organic, free web traffic? If yes, then you'll need to increase the content on your site and keep the number of words up. SEO will be thankful, and as more users arrive at your website and your profits reflect the same appreciation, too.

The article has now addressed the "what" behind long-form articles as well as what's the "why." We're now on to the meat in our sandwich:"how. "how."

7 WordPress-Friendly Tools and WordPress Plugins for longer-term WordPress performance

Optimizing your content is in gaining maximum benefit of your material. Neil Patel used this very strategy and achieved huge results. In 2017, Neil Patel increased his visitors by one third and his rank through the use of MarketMuse's software for optimizing content.

Content optimization
Optimization of content (Image Source: Diffchecker)

By changing small things like subheadings and subheadings in addition to the doubling of his writing count as well as updating his website's material the website was indexed with more than 100,000 keywords and had doubled the traffic per one year.

The task, however, was enormous for the scale of the website, the changes can easily be duplicated for your site. If you choose to proceed with the inclusion of lengthy-form content on your website it is essential to have an appropriate set of tools for this task. The following list contains third-party software and plug-ins that can transform your long-form material from boring to excellent. At the very least, it's near.)

1. Utilize Evernote to Keep Your Ideas All in One Place

Think of Evernote as similar fashion to an eraser that you will never need to replenish. It can be used to store audio files, handwritten notes as well as task lists, screen caps along with complete web pages with Evernote.

Evernote
Evernote

It syncs your personal data across all your devices, making the platform an excellent tool for the long-form arsenal (and an extremely productive enhancement in the process). Have an idea for an article on another website? Save it in the electronic notebook of Evernote. You can find a great email and utilize it as a visual representation of your advertising plan? Save it to your computer to use future reference.

Organized Evernote
Organized Evernote

If you're an individual, the base plan can be used for free. You can upload 60MB of fresh notes every month. The basic plan comes with many features as well:

  • Sync across 2 devices.
  • Website pages that can be clipped PDF files for images images.
  • Locate text inside photos.
  • Send notes to friends and colleagues.
  • Secure the app on mobile by entering a passcode.

Are you part of a group? Evernote offers even more flexibility and possibilities through their business plans. CoSchedule One of companies that we'll be speaking about in the future makes use of Evernote to make sure their employees are organized and on the same page during emergencies. This is the following announcement from Eric Piela, CoSchedule's Head of Public Relations, says:

Each step is recorded. In the event of a system failure The notebook contains all the information needed to speed up recovery. It is searchable in the notebook.

If you're struggling trying to keep your group or even your post concepts in one location, Evernote is a definite important tool to gather and organizing your long-form research. Additionally, integrating Evernote with WordPress is easy. But don't just trust us to tell you what's true. Let's take Evernote to a test drive right now.

Start by visiting Evernote and sign up for an account by using your email address or Google account.

Evernote sign up
Evernote sign up

If you're using an Google login, then you could be greeted by this web page. If so you need to click on"Create Account" in green "Create Account" button to move on.

Create Evernote account
Make an Evernote account

This will bring you into the next phase in the setup of your account. Since we're making use of Evernote to track our research and our articles select the menu on the left "To manage your content."

Evernote organize content
Evernote helps organize contents

Then, click "Get Web Clipper."

Evernote web clipper
Evernote web clipper

If you're looking to use the desktop version then it is recommended to select the left option to install as well as download the. Each option will open within the new tab. Then you'll return to the same tab in just a moment therefore, close it now.

As we're using Chrome this is what appears on the next screen for us. Evernote may also be made available as an application that works with Internet Explorer 7+, Opera, Microsoft Edge, and Firefox.

Google Chrome Evernote web clipper
Google Chrome Evernote web clipper

Install it first, then finish by installing it into the web browser of your choice. After that, you can return to the initial homepage and click the "x" button on the upper left corner to exit it. The dashboard that you are currently using will appear at some point in the near future. The default dashboard looks a bit boring in the moment, but we'll make it more attractive in the next step. Select or shrink the "Getting Started" tab.

Evernote get started
Evernote get started

We have settled upon " 7 Tips to Enhance Your UX Design Process. If you discover something that you'd like to save, simply click the Evernote icon which is situated to the right side of your screen.

Evernote icon in Chrome
Evernote icon in Chrome

The drop-down menu will be displayed. menu, which allows users to save their pages by using several different ways:

  • The complete text (with the formatting of the website)
  • An easier Version of this article
  • This page includes every whistle and bell
  • A bookmark
  • A screenshot

If we assume you want to refer to the web page in a particular manner, then choose the following choice: "Full page." When it's creating and synchronizing your video, you'll notice an indicator at the top right-hand corner.

Evernote full page
The full Evernote page

Then, return to the Evernote dashboard and select an additional icon on the right to launch your notebooks. The page should now be fully clipped page ready to be accessed.

Evernote clip
Evernote clip

There's nothing more precious than a book that you will never lose? Self-correcting notebooks that self-correct while you work. If you'd like to fix the issue, you can use the next option.

2. Let Grammarly Help You Write Smoother and more intelligent

If you've tried to write your own piece only to discover that your word processor took the shrewd decision to swap "taught" for "taut," you're going to fall absolutely in the throes of Grammarly.

Grammarly
Grammarly

What is what makes Grammarly different from other word processing programs is its capability to detect context. If homophones such as "taut" and "taught" are ever causing problems, Grammarly can analyze the text and give you intelligent, relevant recommendations for words that might cause confusion or spelling mistakes.

And when you're done reading and proofreading your essay. Make use of this device to apply the finishing touches on your piece by assessing your readability level and enhancing the keywords you use.

3. Improve Your Content Using Yoast SEO

When you're trying to navigate the ins and outs of SEO could feel like you're trying to ride every attraction at Disney World before lunch. While blindfolded and driving a full wagon full of lemurs with kleptomania.

Which is to say that regardless the level of expert in SEO or a professional, or an wrangler, you'll need to find a little assistance. It's the reason why Yoast SEO plug-in Yoast SEO plugin can help.

Yoast SEO WordPress plugin
Yoast SEO WordPress plugin
Yoast analyzer
Yoast analyzer

However, don't make your copy more attractive. Inadequate pictures could have negative consequences on your clients and also your ranking.

4. Get your images to look elegant by adding a touch of elegance to your photos

As per HTTP Archive, in July, images made the average 43 percent of a website's weight. If you're using long-form material, it is much more likely that the percentage will rise even more than this!

So, if you're cramming your posts with visually stimulating delight, be sure that the images aren't slowing your website, and could cause more damage than positive. If your images aren't optimized properly, they will cause websites to take a long time to load. This isn't good for your site traffic.

websites that require more than seven seconds for loading could lose 30% of their users. Yikes!

Bounce rate by page speed
Bounce rate based on page speed ( Section.io)

In terms of initial impressions are concerned, the length of loading time is a, very poor one for first-time users. That's why the use of a plugin for image compression is an excellent solution. It's simple to compress images without diminishing the quality your images, and make your site load faster.

Below are some of the image compression plugins which work well with WordPress we'd recommend:

After you've set up the plugin up, it will improve the quality of images that you upload. It is crucial to remember that each of these plugins are optimized to optimize images offsite, therefore they do not impact speed of performance on your WordPress website while processing for compression is taking place.

Are your images ready for air? The only thing you need to think about is a "when" as well as "where" for your article in the air. In order to answer"when, "when," try the following approach.

5. Create an Editorial Calendar through the use of CoSchedule

Sixty-nine percent of firms which do marketing via content use an editorial calendar for the organization of the content. Whether you're putting out your content in the individual-entrepreneur mode or with a small team An editorial calendar will help you determine when the content will be published, when it will be released, and the location of the material.

Asana and as Trello are popular software. Here's a quick peek at a Trello calendar.

Trello editorial calendar
Trello editorial calendar (Image source: Trello)

Here's a different look at a calendar created by Asana.

Asana editorial calendar
Asana editorial calendar (Image Source: Asana)

Both platforms provide a solid basis and have low-cost plans that meet many small-scale businesses needs. However, neither of them is able to compete with CoSchedule for an important reason. CoSchedule is a native officially licensed plugin which integrates directly with WordPress.

This is what you will see when you check the dashboard of your WordPress dashboard.

CoSchedule WordPress editorial calendar
CoSchedule WordPress editorial calendar

6. Table of Contents

If you're dealing in a long piece of texts, you can to aid your readers by providing an easy table of content. It's possible with the easy Table of Contents plugin. This simple plugin conforms to Wikipedia's layout, but it's able to be customized to suit your needs using customized CSS and HTML.

It is also possible to create a table of contents by hand, just like the one we used with our blog entries, using anchor tags.

7. Post Reading Time

One of the most popular practices for sites that host long reads currently is to show the length of time it would take the average person to read through a piece of content. This feature can be added on your site by installing this reading time WordPress plugin. You can display the time with a range of different ways as well as to make your website appear similar to Medium. Win-win!

Let's look at some awesome topics that make lengthy content easy to display.

2 Loving Long-Form WordPress Themes

If you want to create longer articles on WordPress that stand out it is essential to select a great theme. Two options are available to ensure your content will be noticed by your readers. Of course, you can write long-form content with any theme, but those that are created entirely from long-form material and long-form information in the mind of the creators.

1. Make Your Writing Shine using Typology

It is aptly named. The theme, which is appropriately name, is a writer-ready theme that places your posts in a prominent position and lets your words be the center of the attention. If the idea of looking for images that are featured on your blog cause you to break into sweat This theme is the one for you. The theme features stunning layouts, with or without cover images.

Typology WordPress theme
Typology WordPress theme

Typology earns an average rating of 4.96 out of five stars, and its cost of $49 isn't that hard on the wallet too.

2. Make it simple and clean by using the Type-friendly

Typable the Typeable, which originates from Array it's a minimalist's delight that has been crafted into an simple, user-friendly theme. It's crisp and clean and offers breathtaking white space designs.

With its simple and elegant layout, this theme is able to be easy to customize and perfect for displaying longer pieces of fabric.

Typable WordPress theme
Typable WordPress theme

It has an ultra-sleek drop-down menu that allows for navigation. Thanks to its silky smooth AJAX load this theme will be SEO-ready from the beginning. If you purchase Typable as a standalone item, it'll cost just $49.

Summary

The sun still hasn't been set over the short posts. They're still relevant. The old rule against longer-form media has been removed to a large extent. It's now the case that when you've got an opinion, it is your responsibility to be able to express it for as long as you want to. In essence, don't let random rules dictate the content of your blog. Instead, let your content guide you.

It is easier for you and more entertaining for your users through the utilization of articles with a long form. Articles that are long-form don't consist of words that form massive blocks of text. If they appear to be an ordinary blog post it's because they're. Subheaders, visual elements as well as the capability to navigate effortlessly are distinctive features that differentiate this kind of material.

Remember, just because lengthy articles can be long that doesn't mean they need to be boring. Use the methods and ideas that are given in this blog post to help make your content appeal and make them SEO friendly. The first impressions you make occur only once. You can make a lasting impression. If you think this way there's no reason to be uninformed.

How do you implement longer-form posts on your WordPress site? What are the tools you're using? Have you run into any obstacles thus before? We'd like to learn about your triumphs and struggles by leaving comments here!

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