Improvements to the checkout process New payment methods including global tax assistance and much more

Jul 25, 2022

We've included Apple Pay, Google Pay and global tax assistance as well as other improvements on the checkout experience to create a better user experience for customers as well as increase sales for you.

    The checkout procedure has been updated in order to improve the user experience for customers as well as more opportunities to sell for your business. Here's what's new.

If you offer digital products and checkout is a crucial moment to build trust with your customers. This could mean the difference between a successful purchase or a cart that is abandoned. It should be simple and clear for customers to buy your products as well as it should be easy to setup.

In the spirit of achieving that aim We've introduced a variety of thrilling updates to the checkout flow on sites and embedded checkouts.

Updates include:

New payment methods: Apple Pay, Google Pay and iDEAL

One-page checkout that is simple and easy to navigate. experience

More robust and customizable upsell options at checkout

Additional global tax help

Let's dive into the details!

Your customers can now use Apple Pay, Google Pay, and iDEAL

We've added support to three new payment methods. If you've got Stripe linked to your account, you can pay now using Apple Pay, Google Pay, and IDEAL. ( Learn how to connect Stripe with your bank account .)

Apple Pay allows customers to save payment information by authorizing payments using Touch ID. (Apple Pay is only accessible to those who have the customized domain  however it will only be available for users that use Safari as their browser. Keep an eye on us as we continue to expand this option!)

Google Pay permits customers to make payments using any credit or debit card saved in the Google Account. (It will only show for those who are using Google Chrome as their browser.)

iDEAL is a Dutch-based payment method that allows customers to pay online by using their Dutch bank account.

One-page checkout that is simple and easy to navigate. experience

We've redesigned the checkout procedure in order to make it a user-friendly experience. Customers are able to view additional details about their purchase, simply enter coupons, and more - all on one page.

Additional information about the product: Now it's crystal evident what the customer is about to buy -- whether it's the number of lessons in the course or the dates of an upcoming webinar.

Customers can also choose from plans(community subscription tiers, payment plans, and monthly vs. yearly pricing) from the checkout page. They also don't have to look around for the best place they can enter an offer code.

Structured address collection If you're collecting customer addresses (for tax reporting and other uses ) Now, you don't have to type for your customer, and you get standardized information.

Account details upfront:Your clients will be able to create or log in to their account in the middle of the checkout. This ensures they won't forget to create a password and can always be able to access your information, community as well as purchases. If you're using integrated checkouts on another website, the embeds you use are updated with the current checkout flow inside the embed modal.

Discover more information about the checkout experience for customers with this helpful document .

Upsells that are more powerful, flexible, and customizable when you check out.

It is an effective method to increase sales: give your customers an extra discount by adding more products to their purchase.

For example, let's say you sell an online course in design. When customers pay for your course, you can offer your customers registration for an upcoming live event with a discount. They're already buying something from you. What is it to offer additional products at a discounted price!

Provide more information on the item that you're showing and modify the text for each offer. You can:

Create a subtitle as well as a title on the page for upsells.

Include a customized name and description to each product.

The dynamically displayed items at the time of check out. (If customers have already bought the product, they will not consider it an upsell deal. It is possible to add as many products as you like to the potential upsell list.)

Learn more about how you can add upsells to your products in this help doc .

Additional global tax help

And last but not last but certainly not least, we've increased tax support globally. It is now possible to collect taxes across 230 tax-related jurisdictions, which includes states in the U.S. and provinces in Canada and across all payment methods. (Here is a comprehensive list of supported jurisdictions .)

Configure your tax collection information within your dashboard settings in the section Payments. Discover more about how to collect taxes by reading this document on how to collect taxes. .

Below are some more helpful information on global tax registration and tax filing EU VAT and much more:

Tax guides for digital devices

Inscribing for sales tax, VAT, and GST