Instructions on the Designing Your Creative Process from Top Creators

At this year's edition, we were able to invite Puno along with Rachel Nguyen to share their professional perspective on the creation procedure.

The importance of the creative process

"Stories must always be told. I believe that the real thing that we're trying to impart in this class on the creative process is how to become more human."   Rachel Nguyen, art director and content creator

The best approach to approaching the process of generating ideas

Through years of working with them, Puno and Rachel know that the very first stage of creativity, idea generation, is where most people get stuck. This is why they are here to assist creators in finding the way to get there.

The session provided practical advice on how to generate and focus your ideas.

The first step is to clarify what type of video you want to create. To answer this question, it's a matter of simply stepping back from the camera and asking yourself, What do I want to accomplish?

"Oftentimes the thoughts of our minds are jumping around in our heads and it's almost like taking a step back: Where are you coming from? What's your perspective? What's the thing that's bothering your thoughts? Is there an idea that requires space to be expressed? What do you think about recently?"   Rachel Nguyen, art director and creator of content

Trying to figure out what you want to accomplish will help you rid yourself of any negative voices that block thoughts from the start. Investors' preferences or audience preferences are crucial to take into consideration however, not at the beginning. In the beginning, just focus on gathering sources of inspiration within a notebook, notes app, or folder on your desktop.

Then, "pick one perspective/experience/feeling and grow with that" remembering that "you are your own audience first."

When you've come up with your concept You can then make mind maps, brainstorm ideas and create a written plan of action.