Intro to shoppable video What is live shopping?
There is nothing more frustrating than being able to see a product advertised online and not knowing where or where to purchase it.
If you want to save your clients from screaming in the abyss of internet discontent because they're looking to spend their money with you but aren't sure how to do it you can get them to do it, then now is the time to incorporate an online video shoppable in your marketing strategy.
What you'll be learning
- What exactly is a shoppable online video?
- Four ways to start by shoppingpable videos
- Why should you ensure that your content is shoppable?
- Why your brand should create a shoppable video right today
- How does shoppable video differ from live shopping?
- How do you create an online video that can be purchased
- Wrapping up
What exactly is a video that can be purchased?
A shoppable video shows off your products via an interactive format. If customers come across an item they are interested in and want to purchase, they simply click at the item to read more and add it to the cart.
It's a seamless customer journey that speeds up conversion by directing visitors by the videos that caught their attention on the website with little or any effort from them.
Shoppable videos can be created on your site, social media pages or even for your email funnels. These videos give customers immediate access to the details of your product review, purchase details, and reviews or any other data that they require to make a buying decision.
Shoppable video takes advantage of the element of storytelling in video, and generates the buyer's immediate attraction by providing a way to buy right now and there. Essentially, it's a way for marketing professionals to strike while the iron is scorching.
What is a shoppable movie and how it works
- The video informs the viewer that they are able to interact with the video through prompts to move their mouse.
- The links to products appear along with product hotspots within the video.
- When a notebook for sale is inserted into the frame, an icon will pop up to reveal the product hotspot.
- Viewers are able to click the hotspot icon to view the website for the product.
- After reading about the product, and then making a purchasing decision after reading the review, customers can return to watch the video, or keep shopping the site!
4 ways to get started by purchasing a video
Implementing shoppable video into your marketing strategy is easy. Start by creating a video for your website, and then apply the same strategy to the various social media sites. Here are some tips for you to start:
- Bring shoppertainment into ecommerce
Create a shoppable hero video for your ecommerce site. This can help you get the attention of your website's visitors. It is then possible to use storytelling to guide them through your products in a way that reveals the potential conversions. It is possible to tailor these videos to your audience segments and increase the chance that the content will appeal to every visitor who clicks on your web page.
- Post an Insta story
Film a video for your Instagram Story highlighting a single item, and then you can use Instagram's tags for products to make the Story purchaseable. What you must do is upload your video then click "Stickers" and choose"Product" as the "Product" sticker. This will pull up your Instagram product catalog where you can select the product that you wish to promote. You can also customize the size, location, and color of your sticker prior to posting.
- You can make a reel that you can shop
Create a Reel featuring a new (or loved) product. Once it's all set to publish, simply select "Tag Products". It's where you'll be able to select the item or collections you want your Reel to feature. Shoppable Reels are native content, making them more appealing and likely to boost conversions.
- Design a shoppable TikTok
Join the accounts of your Shopify as well as TikTok accounts and fill up your product catalog on the app. After that, you can tag products to make your TikTok videos purchaseable.
How can you create a shoppable content?
Video is a powerful tool for boosting customer engagement. Interactive video goes beyond increasing the level of engagement by telling stories and creating emotional connection , by creating an experience with interactive elements that promote clicking. The ability to click on shoppable videos leads to greater engagement with video content.
A Shoppable Video is also a permanent website content- it'll keep viewers engaged on your site for longer. An interactive hero video could lure your users in the moment they click to your website. It will then serve them out at the checkout page that has a complete cart. By clicking through to items from shoppable video reduces friction in purchasing as it makes buyers more likely to convert.
Popular shoppable video platforms
When shoppable videos become increasingly popular, we'll surely see more platforms roll out with tools that will help to make shopping easier. This is the essence of what's available now:
- Social Media platforms Each of your social platforms enable at least one form of shoppable videos. Product tags can be used to make Instagram posts, Stories Reels and Stories shoppable. You can also add product tags to TikTok videos, and start live shopping events for Facebook.
- Amazon Live: Amazon also has an option to shop live. Brands may use influencers to promote the sale of products via interactive live streams.
- YouTube: YouTube makes videos shoppable by including browsable product images right below an ad. For videos to be shoppable through YouTube first, you must first create a video ad. This is done by synchronizing your Google Merchant Center feed with the ads you've created.
- Clicktivated: This app connects the products with videos, which allows viewers to click to purchase items they're interested in.
- Shoploop: Shoppingloop, Google's own version of the shoppable video. It lets users search, assess the products, as well as purchase them in the same place. Users can read reviews, read up on specifics of the product Save the product to be used later, and eventually click to purchase.
- Live streaming applications: There are quite several apps available on the market that enable brand and influencers to create live-streamed shopping videos. Although live shopping isn't the same as shoppable video but it does provide shoppers with an experience that is interactive for customers. Examples are Bambuser, Buywith, and HapYak.
Your brand's reason for creating shoppable video today
Ecommerce is growing. B2B ecommerce sales alone will reach over $1.67 trillion by 2022. When your customers open their phones, they're constantly bombarded with ads at every turn. Through social media, the app store as well as on Google, etc. With the growth in sales of e-commerce, so will digital advertising.
The use of Shoppable Video is one way to keep your edge as the online market becomes more crowded. The more straightforward your conversion funnel, the more likely customers are to convert. If consumers can simply click from the hotspot of a website to purchase something that interests them, they're more likely to respond to that ad than one where they must do all the research by themselves.
Additionally, the content of interactive videos recreates the immersive shopping experience buying in person. Shoppers who aren't eager to try ecommerce will appreciate the personal experience that interactive video provides. Ultimately, shoppable video could make it easier for them to enter the world of ecommerce.
Finally, shoppable videos can be customized to showcase various products to each group of your customers. Individualization is the only way to increase conversions. The combination of personalization and shoppable video will increase the chances that potential clients will purchase, and gives them the ability to easily find the goods that appeal to the most.
How does shoppable video differ from live-shopping?
Live shopping and shoppable video are alike in the sense that each allow users to buy directly from the video. The format of the video in itself is the point where they differ.
Live shopping is when an influential person or business owner takes to social media live to display their brand recommendations. The customers are offered the chance (and usually offered) to purchase products they like, straight through the stream's links.
The Shoppable Video is not a live stream. It's static video that presents products in action, providing buyers with the opportunity to make immediate conversion. Since it's static, it's able to be professionally prepared and edited to fit your brand's design before releasing.
Shoppable videos can be posted onto your online store or via social media. They are always in use, unlike live shopping videos. Look at ChopValue for instance, who created an interactive virtual trade show experience to showcase their products and provide a chance for attendees to meet key members of their team.
How can you make an online video that can be purchased
The process of creating shoppable videos is simple with the right software. Essentially, you can create online shoppable videos on your site through the addition of video hotspots. They are hotspots for products that we've talked about. Businesses can utilize AI-powered tracking of objects to make video hotspots that follow items as the video plays. This is what creates the overlay shoppers use to purchase the video.
You are able to "gamify" the shoppable video to make them more interactive and engaging via branches. The concept of a video gives the user the choice of different actions or storylines and allows them to personalize their video journey. Shoppable videos seamlessly combine personalization and gamification with the OG in-person "ask the clerk at the counter for assistance" experience.
However, you must be careful when linking items. The act of linking every product in the video might overwhelm consumers. Instead, identify a promotional purpose for a specific video and link only products that fit that goal. The products should complement one another to improve the chance of people buying multiple products in a single video.
For the best results, slow down the parts of the video which contain product hotspots and add the text that will guide viewers through the interactive experience.
Take a look at this sample of highly-shoppable dishes from Jamie Oliver, where you can simply tap a hot spot to preorder his new cookbook.
The wrapping up
If you're now up to current on shoppable video procedures, you're ready to think of a new strategy. You can create TikTok shorts that showcase tagged products make how-to tutorials that help your customers find the best product for your needs. You can also tag a new product every week in your Instagram Stories series.
Make converting easier so that your customers thank you with their wallets.