We are introducing Social Login to allow Seamless logins on your WordPress Site

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        Provide access quickly! Add social logins to your WordPress website with Member. reap the benefits of improved customer experience, as well as a hassle-free administrator.

Contents                                       Toggle

•            What is Social Login?
•            Benefits of Offering Social Login on Your WordPress Site
• 1. Keep Members Happy with Streamlined User Experience
• 2. #Hassle-Free Admin
• 3. Increased Member Confidence – Trust in the Trend
• 4. Enhanced Retention Rates – Keep Reeling Them In
• 5. Improved Data Security
•            How Social Login Can Increase Your Revenue
•              Enhanced Engagement = More Sales Opportunities
•              Less Churn = Higher Customer Lifetime Value
•              Less Admin = More Value Creation
•            How to Add Social Logins To Your WordPress Site
• 1. Install the Social Login Add-On
• 2. Enable and Configure Your Chosen Social Providers
• 3. Give Users The Option to Manually Connect
• Get Access in a Snap with The Member Social Login Add-On Today

You're aware of your users' frustration because you've experienced this yourself. You go to log in to your account and discover you've completely forgotten your password.

And, even more importantly, you're signing in on a new device so you can't use your password manager. Furthermore, why did you need to create a 12-character password for your coffee account anyway?

Micro-frustrations could be the difference between a successful log into your account and an individual opting out of the whole process. And that can spell disaster for your bottom line.

Fortunately, there's a simple and increasingly sought-after solution to the problem. And is now available to all Member Pro and Elite customers: social login.

It was designed to speed up registration, this feature improves the user experience, which in turn increases member satisfaction and loyalty.

We'll look at the ways that social login can benefit your business and how to easily set it up in Member.

What is Social Login?

Social login is a user authentication method that allows individuals to login on a website by using already existing accounts on social media, for example, Google, Facebook, or Twitter.

Instead of recollecting another username and password, users need only make use of their social media login credentials for access to their current accounts.

For WordPress sites, integrating a social login is about providing an easy and user-friendly experience. Users can log in to their accounts quickly, reducing the friction that can result in abandoned logins and lost engagement.

Forget passwords and difficult recovery methods. It's a simple, easy login experience that keeps them coming back.

The benefits of allowing Social Login for Your WordPress Site

It may appear to be something that isn't too significant, but the addition of social logins to your website could have significant impact on your bottom line. There are numerous benefits that all make it a no-brainer for your business.

1. Keep Members Happy with Streamlined User Experience

We're in the age of convenience. From 5G Internet to Amazon Prime, the average customer expects everything to be available in the next few hours.

For better or worse the public is becoming more tolerant for any type of friction when it comes buying goods or accessing services.

Membership sites that depend on repeated visits, an unsatisfactory user experience (UX) just isn't an option.

If you're looking for your business to remain in business or even grow, you need to put all effort in making it as easy as possible for your members to get on your site.

        Fewer clicks, more comfort, that's the key - and it all starts with the login.        

Social login is the term used to describe how users don't need to exert any kind of effort to find their password and username from their brain banks. All it takes is just a few clicks, and they're done! You can't ask for more smooth than that.

2. #Hassle Free Admin

There's no doubt that people don't like dealing with password resets or the painful process of restoring accounts. In reducing the issues with social login, it simultaneously helps reduce the burden on your support teamand keep your users satisfied and active.

Social login can reduce operations-related headaches, which cost your team time and money.

3. Improved Confidence of Members - Trust is the Trend

Social logins lend a sense of security and confidence to your site - users experience less friction when something is familiar and secure.

When they see choices like Google, Facebook, or Twitter and Twitter, they are aware of the platforms' strong security measures and are more comfortable accessing their accounts.

        This ease of use helps with reducing hesitation and builds immediate confidence in your website.        

Not to mention the fact that social logins are widely used on the most popular websites and apps.

4. Enhanced Retention Rates - Keep Reeling Them In

Accessibility can play a significant role in retaining members.

If you allow users to access your website with only one click through their favorite social media accounts, you're making it even more easy for them to participate and interact with your site.

Additionally, using Social login reduces the risk of customer churn if customers do not remember your password.

According to a survey by Blue Research, 92% of the respondents said they had decided to leave a site instead of resetting or recovering the login details, while 31% admitted that they regularly do this.

If you offer social logins to your customers to users, you reduce the likelihood of these issues and provide a positive ongoing experience that encourages users to associate your site with ease and reliability.

This results in members who are more willing to stay in touch and engaged to the content and services you offer.

Social logins increase your chances of turning visitors who are passing through into members for the long haul.

5. Improved Data Security

When a user needs to create a memorable password, there's an opportunity for security risks to creep into.

The majority of people use the same passwords across multiple sites, which can make a security breach a domino effect of compromise of accounts.

Social login is accessing the sophisticated security networks of giants like Facebook and Google and transferring the burden of password management to those who are the best at it.

This means you're less likely to be confronted with fears of hacks or breaches of security that keep you up in the night. Another reason to turn onto this security feature now.

How social Login Helps Increase Revenue

This is the crux of the issue: adding the possibility of a social login to your WordPress membership website is an excellent business sense.

All of the benefits above are cumulative on the bottom line. Let's break it down:

Engaged Sales = Increased Opportunities

Social logins remove barriers and encourage more frequent member interactions.

Access to your content is easier, which means that users are able to easily connect to and interact with your content. It also means you have more opportunities to upsell your membership level or cross-sell other services.

Less Churn = Higher Customer Lifetime Value

If you are able to keep subscribers happy, engaged, and coming back for more The more cash you stand to gain. With the recurring revenue model it is possible to enjoy a lower rate of churn cumulates month on month since your members pay you.

Less Admin = More Value Creativity

With a reduced need for support and administration You can free up time and money to spend creating value for your customers.

How Do You Add Social Logins to Your WordPress Site

You now know the advantages of establishing social logins on your WordPress site, it's time to teach you how to add it with Member.

1. Install the Social Login Add-On

From your WordPress dashboard, go to Members > Add-ons. Locate your Social Login extension and click install.

2. Allow and configure your chosen Social Providers

When the add-on has been added it will show a Social Login option under your Member Menu. Simply click on it Then, select a social network that you want your customers to sign up using.

After you have clicked on a provider, select the Allow Provider option, then select the View Documentation link for a full instruction on how to join your selected social service.

You can

For connecting Twitter as well as Facebook, you will need create an application using your Facebook or X developer account. It is easy to set up, and instruction of how to get started are included in the knowledge document.

And voila! It's all done.

Repeat with as many social networks as you like and when your customers login they'll see this:

3. Give Users The Option to connect manually

If the email address your customers use for their social login is the same email that they used to register on your site, their social login will automatically connect.

But, if their email addresses differ, or they'd like to connect through X it is necessary to allow users to link their social accounts manually once they're logged into.

Member streamlines the process by providing easy-to-use shortcodes.

[_member_social_connect_disconnect]

The shortcode creates buttons and a description for each social service installed on your site:

Your users now have a the ability to connect their social accounts and sign in faster on their next visit!

You can access your account in just a few seconds with The Member Social Login Add-On today

A social login feature on your WordPress website directly improves the user experience and benefits your bottom line.

By allowing members to log through their existing account on social networks By allowing them to sign in using their existing social media accounts, you make signing-in easier, reduce frustration as well as increase confidence.

The result is greater engagement and retention rates because members are able to access their accounts effortlessly and frequently.

For you as a membership site owner, these advantages result in more revenue possibilities. Easy access means more frequent interactions with your website's content, leading to greater cross-selling and selling opportunities.

Furthermore, reducing password-related support difficulties allows your team to focus on creating value for your customers, which will increase customer satisfaction and loyalty.

With an option for social login, you enhance the user experience, creating a more efficient and ultimately more lucrative membership sites - which is our main goal!

So now we've shown you the steps, now it's up to you. Integrate social logins into your WordPress website using Member, and enjoy the benefits of increased customer engagement and retention for your online business.

        Please let us know how you plan to use the Member Social Login add-on in the comments area below!        

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