Is CRO Different for SaaS? (Interview by Growth Specialist Frederic Linfjard) -
Does optimization of conversion rates for SaaS and other software different from the traditional A/B test for Ecommerce?
Is it all about getting people to click"buy" or click the "buy" button (like the E-commerce site)? Is there something more to it?
I had a conversation with the growth expert (and current Director at Growth for Planday) Frederic Linfjard -- and asked him what he thought regarding these concerns.
As you'll hear, CRO in SaaS extends far beyond "red button vs. blue button."
Here are some of the examples from our conversion
"Conversion rate optimization doesn't mean either the red or blue button. It's about increasing the overall life-time value of the client."
"Traffic Traffic," traffic - that's the thing software companies are focused on. They stop their testing following signing up for trial or purchasing. In the end, they aren't able to tell how many times they've churned over the course of a month, or actually staying?
"You can increase your revenue by the same amount using the same amount of traffic, just by working to keep people for longer. I've seen people miss this possibility in software firms. ."
Here's the entire audio recording:
