Learn to become an online Parenting Coach

Dec 14, 2023

Raising kids is the hardest job you'll ever complete. Or so people say.

However, what if each parent had a parenting coach in their corner to help their parents tackle issues, conquer challenges, and become better parents?

If you believe you have the skills to become a parenting coach You can begin a company that helps families understand how to implement various parenting strategies and make steps towards building better, happier relationships with their kids.

This is what you have to know about how to become a parenting coach - including tips on how build a business from scratch and top examples of successful parenting coaches.

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How to become a parent coach

If you're looking to know how to become an effective parenting coach, there are a number of steps that you must take before you start practicing.

These are the fundamentals of how to become an effective parenting coach

  • Find an accreditation for a parenting coach: To be a highly effective and efficient coaching parent, it's a best practice to acquire a parenting coach certification or certification to build trust with your audience and boost your confidence when approaching new customers.

For more information Here's a comprehensive look at how to become a parenting coach. Also, answers to your top parenting coach queries.

7 types of parenting coaches

The field of parenting coaches there are a range of different niches and parenting coach areas of expertise to select from. The first step in learning to become a parenting coach involves deciding on the type of coach for parents you would like to become and who exactly you can assist.

Here are seven examples of niches for parenting coaches that to consider:

  • Coaching for divorce: These coaching coaches are experts in helping families navigate divorce, with emphasis on helping parents manage their feelings and communicate with their children.
  • Stress coaching: Many parents are stressed - and this can impact the way they raise their children. Coaches for parenting who specialize in stress-related coaching may help parents discover ways to deal with stress as well as manage their feelings.
  • Nutrition coaching: Some parenting coaches focus on helping parents make informed choices regarding nutrition for their children and ways to enhance children's physical and mental health through their diet.
  • ADHD coaching: For parents of children suffering from ADHD and parenting coaches that specialize in ADHD coaching can help with the implementation of specific strategies for learning in order to boost concentration, and more.
  • Birth coaching: Coaching coaches for parents could also opt to specialise in birth coaching and support parents before and directly after the birth of their baby as well as with sleep-training, feeding, and getting their life in order.
  • Coaching in communication: Although communication is a key part of any parenting program, communication coaching focuses on helping parents build their communication skills in many different methods, such as conflict resolution and setting limits with their children.
  • Coaching in co-parenting Couples who co-parent relationships can benefit from parenting coaches that specialize in helping parents navigate the many challenges of parenting.

The kind of coaching for parents that is right for you is based upon a myriad of variables, including your previous experiences, your interests, as well as education. For help, try talking to coaching coaches that you admire in order to find out more about their work and their specific areas of focus.

What's the distinction between a life coach or the parent coach?

A parenting coach focuses on aiding parents to understand, discover, and apply different ways of parenting and methods. A parenting coach might help families with:

  • Coaches for sleeping
  • Potty training
  • Resolving bullying
  • Conflict resolution
  • Co-parenting

Parenting coaches aim to offer information, assistance, and encouragement parents so that they can find solutions to various issues and build stronger bonds to their kids.

What skills do you need to meet in order to qualify as a parenting coach?

There is no formal requirement for education or training to be a parenting coach.

Unlike therapy or counseling, parenting coaching doesn't require any form of education or formal training prior to doing it.

This being said most parenting coaches are equipped with an education program such as:

  • A bachelor's degree from an area that is related to it: It's common that parenting coaches have at least a bachelor's degree from an area that is related, such as education, social work counseling, as well as psychology.
  • Coaching certification for parents: Many parenting coaches are certified or have a accreditation before beginning to work as a coach for parents, whether through an in-person course or an online program.
  • Relevant work experience: Work experience in the area of parenting coaching is an advantage if you want to become a parent coach, including working as a volunteer or in the private or public coaching industry.

It is possible to begin a professional parenting coach today, but if you want to become a confident and trustworthy parent coach for your clients, you should to obtain a certification from a reputable parenting coach certification program as well as some experience in the field.

Three steps needed to becoming a parenting coach

Below are three tips to help you learn how to become a parent coach and get the parenting coach certificate, even with no previous knowledge.

Choose your specialization

When considering ways to become a parent coach, it can be difficult to know what type of certification or qualification is right for you.

The truth is, there's a range of different parenting coach niches and the parenting coach qualifications that are going to be appropriate for certain individuals may not suit your.

For you to help your search get more focus, start by deciding on the area you'd like to be a specialist in. If, for instance, you are certain that you would like to become a nutrition-focused parenting coach select a coach certification course that includes the focus on nutrition.

If you're not sure how to find your niche Write a list of the following items:

  • Your interests and passions
  • Your previous experience
  • Your strengths, skills, and education
  • How can you uniquely aid parents

Think about the parenting topics that you're most interested in - and that you're often requested for advice by other people. If you're constantly talking to your friends and family about the same subjects and issues, that's an indication that it's the right niche or specialty to you.

When you actively write down your strengths and in the area where you've gained most expertise, you can get clear on what route you'd like to take in your parenting coach business and work to build a business that's tailored to your unique strengths and abilities.

Compare the parenting programs of coaches

If you are aware of the field of parenting coaching that you'd like to focus on, you can start to compare and evaluate different parenting coach certification programs to choose the qualification that's most suitable for your needs.

These are some of the things to bear in mind during your research:

  • The experience of the program instructors
  • Accreditations for programs
  • Course delivery methods e.g. on-site, via the internet, or even self-taught
  • Student assistance and supervision
  • Course duration
  • The certificates and certifications that you'll get
  • Cost to obtain the certification

The program that's best for you is based on the curriculum, flexibility, and course method of delivery you're seeking. If you're not sure contact the organizer of the course to find out exactly the value you'll receive from the program.

Completion of the certification

Once you've selected the parenting coach certification you'd like to complete make time for the training take the tests, pass them and receive your certificate.

You can use your qualifications to promote your business for your website as well as social media and email footer to give your business a greater credibility and a competitive edge. If you hold a formal certification, you could get the opportunity to become a parent coach association or other organization that can assist you in finding clients and professional contacts.

Be aware that you do not have to obtain a parenting coach certification or certification prior to starting coaching. It's entirely your choice as to which route you choose to take.

5 best parenting coach skills

Qualifying Coaching institute Certification needs Programm length Cost
Parent Coach Certification Training Program Parent coaching institute (PCI)
  • Complete 4 Distance Learning Courses
  • 100 hours of coaching
  • 2x monthly phone classes
  • Readings in addition
12 Months $5,800
Parenting Coach Certification Jai Institute for Parenting
  • 7 hours of study every week
  • Video classes every week and writing assignments
  • Weekly call to the cohort
  • Weekly practice coaching call
7 months $4500
Conscious Parenting Method Certification Conscious Parenting Institute
  • 8-10 hours of study each week
  • Weekly group coaching call
  • 4 weeks of practical experience
  • Final written assessment
5 month $8500
Parenting Coach Certificate Mindful Kids
  • 3 hours a day per week
  • Complete video lessons
  • A practical internship with 2 sets of parents
  • 10 pages assignment
12 weeks EUR2,840 (approx $3030)
Parenting Coaching Certification Anu Family Services
  • 6 hours per week
  • Weekly live virtual classes
  • Assignments for the week
  • Bi-weekly instructor mentoring
8 Months $3500

Practical experience gained as a parenting coach

In addition to obtaining an accreditation or qualification as a parenting coach, it's also helpful to acquire practical experience as a parenting coach before you start working with paying clients.

There's a variety of methods to gain knowledge - here's a few ideas:

  • Get a certification that is practical: Certain parenting coach certifications provide the opportunity to work in a real-world setting as part of the qualification, giving you an opportunity to gain practical knowledge prior to launching your own parenting coach business. This can be really beneficial, especially if you have had no previous experience in coaching, counseling or a related field.
  • Work with friends: If you're just starting out as a parenting coach, your initial clients will probably be family and friends. Be clear about your knowledge level and that you're looking to practice coaching them, so they are aware of what they're about to get into when you begin.
  • Volunteer for an organization It is an effective way to gain the practical experience of a parenting coach prior to working with paid clients. A reputable organization might provide tips and guidance on the job to help you gain valuable knowledge as you work.

4 tips to build the business of a parenting coach

Getting education and experiences as a parent coach is just the start, when you are looking to master how to become a coach for parents, you also need to learn how to create your business and sell your products and services. Below are some tips to assist.

Find your target audience

The first step to creating a profitable business is identifying whom your ideal customer is.

There is a chance that you consider "my intended audience are parents, evidently". And you're not wrong. However, if you're hoping to create a successful brand it is essential to be certain of the parents you'd like to work with, and the best way to assist the parents.

To give a quick illustration, imagine that you're working as a sleep-training parenting coach. You'll want to target new and expecting parents, not parents of teenagers, as they're the ones who're likely to require and need your assistance.

To help you find your ideal audience, you should think about these things:

  • Who is my ideal customer?
  • What are the issues they're experiencing?
  • Which are the primary wants and needs?
  • How do they measure their demographics? E.g. age range, location, income level
  • What is their attitude and beliefs?
  • What is the solution they are seeking?

Pick a model for your business

Starting your own business as a parenting coach is also about deciding the way you'll market your services to customers - which includes the type of business method you'd like to adopt.

The majority of parenting coaches begin by offering private 1:1 coaching sessions to their clients. A parenting coach might charge a fixed price for a 90-minute online coach session for parents.

However, while it's the easiest way to begin your own parenting business it's not the only way to earn money by being a parent coach. Also, it's not the most cost effective. Why? because when working one-on-one with clients there's a limit on how many parents you're able to assist and the amount of money you can earn from coaching.

Here are 3 other business models to consider instead:

  • Group coaching: Parents have the same problems - so group coaching is a hugely beneficial method for parenting coaching, giving you the opportunity to assist more parents and introduce the social aspect in your coaching service too.

There's no one right or wrong approach to offering your coaching services for parents - and you always can add other products or services depending on your needs. If, for instance, you've established yourself as a coach for parents and you're able to add an membership program to create a brand new revenue stream for your company.

Create your own network as coach

The process of starting a business as a parenting coach is a lot easier to start if you build a network of connections. Many parenting coach businesses run off of word-of-mouth marketing as well as referrals. However, there are tons of methods that can be used to improve your brand awareness and connect with your ideal clientele.

Here are a few methods to try:

Network with parenting professionals

Meet others in your field to grow your parent coaching business. These include teachers, counselors, trainers, industry experts and many others.

You can build your networks both physically and on the internet, which includes:

  • Industry events
  • Conferences
  • Webinars
  • Social media

Don't be afraid to reach out and say hello - lots of people will be happy to connect to you. It's a the matter of opening up and establishing a connection.

Work with other brands

If you're coaching online You can spread your net further and concentrate on expanding your reach through partnerships with other brands. Not only does this give you access to a broad selection of fascinating people within your niche, it can aid in the creation of prospects for your business.

Here are some suggestions for collaborations:

  • Podcast guests: Look for podcasts that fit your field and talk to the hosts or producers for an opportunity to be invited to join them. Make sure you show your value to the table - including your experience, expertise and passions.
  • Guest blogs and articles: You can find websites or blogs that are a part of your ideal audience. You can offer your guest article for them to show off your credibility and create more publicity for your company.
  • Social media takeover: If you're looking to increase your reach on social media, suggest hosting a social media takeover with a relevant brand, influencer, or a fellow parenting coach. This is a really fun way to expand your network and gain more followers along the way.

Utilize your existing network

Do not underestimate the potential of your existing connections and former clients to help you level up your business - keep on top of these relationships in order to create more leads down the line.

After you've grown an established clientele, you can ask for testimonials and reviews to be used as proof of social media on your social media and website to build trust with prospective clients - If they read about the achievements of your previous clients, they're more likely to want to use your services themselves.

Be clear about the purpose of your work

The trick to marketing your brand - whether you're an individual or a global organization - is to be clear on the mission of your brand.

Your brand mission defines your mission, goals as well as what you expect to accomplish as a parent coach.

  • What do you want to be able to offer parents help?
  • The reason why you're doing the work you're doing?
  • What do you want to achieve?

If you can have clearly defined messages and an established an understanding of your values and motivations and values, then you can directly communicate with your audience on the internet. No matter what you do, you can always come back to this core message when you market.

Here's an example

Crystal Haitsma's parenting coaching company is based around the simple idea of "Helping you parent calm, confident kids that you love to be around".

4 successful examples of parenting coaches

Ready to be inspired on your path to becoming a parent coach? Look at these examples from online parenting coaches that built their companies out of scratch.

          Good Inside

Psychotherapist Dr. Becky Kennedy built a parent coaching company that sells digital products, including a best-selling book podcast as well as online classes. Good Inside, her brand Good Inside offers membership subscriptions to parents that include a selection of parenting classes and workshops on everything from potty training to conquering problem behaviors.

          Michelle Gambs

In the past 20 years of coaching parents as a psychotherapist, parent coach and psychotherapist Michelle Gambs wrote a book "Stay Away From Option D' to help parents recognize that it is okay to not be flawless. Her expertise was later turned into a podcast, YouTube channel and 4-week course for parents. Her theory? "I have never claimed that it was easy. I said only that it could be worthwhile." ."

          Parent Hope Project

The Parent Hope Project is a social enterprise designed to serve parents, with the goal to help them gain confidence and gain awareness to help assist their children's mental health and wellbeing. The project was created by Dr. Jenny Brown, the Parent Hope Project offers online coaching to parents along with professional-level classes for those looking to learn how to become an instructor for parents themselves.

          Consciousness Academy

Coach and author Rhonda Victoor guides parents on how to become mindful, conscious parents, while also advancing as individuals, including lessons on how to cultivate curiosity, how to cope to advice from others, and how to cultivate presence as a parent. She also works as an expert speaker and leader as well as a communication coach.

Do you want to know the steps to becoming parenting coach?

It's now easier than ever before to master the skills to become a parenting coach and begin your own parenting coach business. From coaching online to memberships and digital products There are a variety of options to make money from your expertise and help more parents.

When you're ready to get started, test for free for a few days and see what you can do.