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Customers who are considering buying products or services in their online shopping cart, then leave a website and do not check out. It is referred to by the term "abandoned cart" or "abandoned checkout." The research shows that customers abandon carts in 84% of cases on mobile devices, while 72% of carts on desktop computers.

It is possible to recover some of these lost sales by sending cart recovery emails. This is a follow-up email that is sent automatically to clients within 24 hours of them abandoning their shopping cart. In this way, you'll be able to remain in touch even when your shop and things that have been abandoned remain present in the minds of shoppers.