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At first glance, the array of data that you can measure for your website might seem overwhelming. There are numerous ways to analyze how people go to your website, what they look at, or the items they browse and decide to purchase. This is why determining the things you're likely to would like to track--your top performance indicators (KPIs)--is crucial.

Spend some time thinking about the objectives you've set for your site, so you'll be aware of the KPIs that you need to track and monitor regularly. The KPIs you choose to monitor will not just determine the performance of your site, but they will also help you identify actions you can implement to increase the effectiveness of your website..

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