Logo

Rio Viera-Newton has offered tips for skincare when she wrote her work for a long time. "The beauty market, and specifically the skincare industry--is so oversaturated, it can be extremely confusing for those who aren't authorities on the subject to sift through," she states. "I enjoyed every moment of how fulfilling it was to help consumers understand the market and discover products that are suitable for their needs."

In 2017, a viral moment took that advice in front of a larger public than ever. She shared a rundown of her skincare routine after an unfortunate flare-up with her acne and was passed around between friends and friends of friends before finally making it the pages of New York Magazine. Since the time, Rio has gone to the school of estheticians, created the company of a skincare consultant and has published a work on the topic.

Learn more about what she did to start her business and how she keeps the business running efficiently and the reasons authenticity is the most important thing when she talks about skincare.

From viral article to business plan

Rio's beauty routine that went viral was a start, but the transformation of that moment into an opportunity was a longer and more nerve-wracking journey.

"When I completed my the school of estheticians, I realized I wanted to start an organization that was more personal and individualized," Rio says. "I was totally scared, as I think most people are when they start new ventures."

"When I started my business in the business, I wanted to be sure I was structuring my meetings in the most helpful way possible. Therefore, I offered a round of 20-ish free consultations for relatives and friends before launching the business and then asked them to provide me with some comments," she adds. "Because of this I was able to get rid of the wrinkles after I began to get my first few paid customers. This was extremely important because it meant that when I went live the business, I was able to get a lot of training and was able to launch my venture with a lot of faith."