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The process of building a brand is not a linear journey. The creator and seller of online products Alisha is a student of this over the past eight years of creating, sharing changing and adapting her content.

"In the year 2014" Alisha shared with , "I often traveled for work and wanted to document my trip and the amazing places I'd visited and those I had have met. So, I started heyalisha.com to document my top restaurants and experiences."