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In a survey that was carried out in 2024 with more than 1000 participants Users expressed a positive attitude towards AI tools while also acknowledging the fact that AI content can sometimes appear bland, dull or boring. It's also proven to be the case, which is why we're trying to develop an AI experience that's reflective of your brand voice and resonates with the growing number of people who are using your brand.

To achieve this, we created Brand Identity, which intakes the description you give of your brand and also the branding tone to provide the same, customized AI experience across the different AI tools.

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