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A lot of customers will find buying the product of a certain brand isn't a random choice. Many customers conduct research on a brand's offering, how they're different from competitors and fully comprehend the product prior to placing it in their shopping cart. One main reason why a customer completes a checkout? Brand's value proposition.

We'll then dive into the concept of what a value-proposition is, and how it differs from a vision or a branding slogan, and what are the key elements you need in order to develop your unique value message.