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The majority of shoppers are multichannel customers which means they shop on several platforms. Studies show that anywhere from 42 to 73% to 73 percent of customers use multiple channels during their shopping journey. This behavior underscores the need to implement a multichannel strategy for selling.

By selling on different platforms, you can meet customers everywhere they are, regardless of whether they are on social media, ecommerce platforms, or in-store. No matter the size of your business the approach can allow you to expand your audience and boost revenue.

In this post, we'll cover the concept of multichannel selling, which channels might be appropriate for your business and the best way to begin with your multichannel sales strategy.